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Feather Shuttlecocks Badminton

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $56K a year here, so Feather Shuttlecocks Badminton is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£56K/yr62K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
59%top-5 click share · 12 brands · 41 sellers

Flapen Score

Feather Shuttlecocks Badminton against its category

The dotted line is the Sports & Outdoors average. Past it, Feather Shuttlecocks Badminton is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Shuttlecocks Badminton market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feather Shuttlecocks Badminton 62K times last year and spent an estimated £56K. The top 5 brands take 75% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
7.0%
Market size, estimated
£56Ka year
Peak month
April1.4× the quietest month
Top search term
feather shuttlecocks badminton21K searches a year

02 · Price

A sale here is worth £12.95.

Listings sell for £12.95 on average, from £5.53 to £35.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.95 that is £1K to £3K a year per listing.

Average price
£12.95under the $15 to $100 sweet spot
Price range
£5.53–£35.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #44 within Badminton. It carries 345 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
18.2%
Average rank
#44in Badminton
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
345per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Feather Shuttlecocks Badminton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

41

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • YONEX21%
  • Nalax19%
  • Multibao16%
  • Senston12%
  • Raquex7%
  • SXCCNW7%

Demand

Feather Shuttlecocks Badminton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Feather Shuttlecocks Badminton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather shuttlecocks badminton21K/yr
  • shuttlecocks badminton feather9K/yr
  • feather shuttlecocks10K/yr
  • badminton shuttlecock feather8K/yr
  • shuttlecocks feather7K/yr
  • feather shuttlecock4K/yr
  • shuttlecocks feather badminton3K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Shuttlecocks Badminton

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.46

Cheap product

Poor quality

poor quality, breaks too soon

Durability25%−0.15

Breaks after a few shots

breaks too soon

Fell to bits in minutes

Zipper Quality3%−0.03

Lacking zip and zing and mostly no longer usable after just a few sessions

Functionality-Overall3%−0.03

Didnt fly straight

Ease Of Use3%−0.03

Not good for use

Love

Value For Money31%+2.57

Well worth the money

Good value purchase

Great value

Quality-Overall26%−0.46

Quality is consistent, performance reliable and overall great value for everyday use

Decent quality

They seemed well-made

Durability7%−0.15

Theyre durable, fly true, and feel well-balanced during play

Durable and Well-Balanced Shuttlecocks

I've found they've lasted well for our use too

Weight Light7%+0.65

The cork and feather construction seemed light and robust

Good weight

Good weight - for shuttlecocks

Balance/Stability4%+0.37

balance during play

They feel very stable in the air

Stable balanced shuttlecocks perfect for beginner & casual play

Return

0.5% Return rate 5% Fixable by listing

Quality-Overall46%▁█▆▆▆▄

Cheap product

Poor quality

poor quality, breaks too soon

Durability9%█▂▂▅▃▁

Breaks after a few shots

breaks too soon

Fell to bits in minutes

Functionality-Overall6%▁▁█▁▃▄

Didnt fly straight

Defective Material/Parts5%▁▂▁▂▁█
Value For Money5%█▁▅▁▁▁

FAQ

Common Feather Shuttlecocks Badminton questions

Answered from the same tracked data.