Is feather shuttlecocks badminton profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the feather shuttlecocks badminton niche?

12 brands and 41 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in feather shuttlecocks badminton?

Top complaints mined from reviews: Quality-Overall, Durability, Zipper Quality. The return rate is 0.5%.

When does demand for feather shuttlecocks badminton peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the feather shuttlecocks badminton niche?

Listings span £5.53–£35.43; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.

feather shuttlecocks badminton

Worth a look

Shows low returns (0.5%), but a small market ($56K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great345.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.53–£35.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.95

avg listing price — sweet spot $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Market size

Bad£56K

£56K/yr · 62K searches

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, feather shuttlecocks badminton is a £56K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

feather shuttlecocks badminton market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £39K–£52K; units × avg price
Conversion rate: 7.0%
Avg BSR: #44
Page quality: 0%
Prime: 95%
Sponsored: 65%
Out of stock: 18.2%
Avg brand age: 52 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

YONEX21%
Nalax19%
Multibao16%
Senston12%
Raquex7%
SXCCNW7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top feather shuttlecocks badminton search terms

feather shuttlecocks badminton21K/yr -15.1%5.3% conv.
shuttlecocks badminton feather9K/yr +17.4%7.0% conv.
feather shuttlecocks10K/yr -15.4%4.9% conv.
badminton shuttlecock feather8K/yr +11.1%4.4% conv.
shuttlecocks feather7K/yr +38.2%5.8% conv.
feather shuttlecock4K/yr -2.5%2.6% conv.
shuttlecocks feather badminton3K/yr -21.6%7.9% conv.

All search terms

Top feather shuttlecocks badminton products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nalax Badminton Birdie 12-Pack Professional Duck Feather Badminton Shuttlecocks Feather Ball With Great Durability Stability and Balance Suitable for Professional Training Or Family Outdoor Sports

Nalax£16.904.0★1,241 rev

Yonex Aerosensa 20 Shuttlecock (Pack of 12) (One Size) (White)

YONEX£35.434.1★375 rev

Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)

Multibao£12.953.5★18 rev

Senston Badminton Shuttlecocks 6 Pcs Entertainment Durable Shuttlecocks

Senston£11.714.0★1,336 rev

SXCCNW 6 Pcs Shuttlecocks Badminton Professional Duck Feather Badminton

SXCCNW£7.883.3★22 rev

Newest

by launch date

Wrbugukeji 6 Pcs Badminton Shuttlecocks Professional Duck Feather Badminton Shuttlecocks with Stability and Balance Suitable for Professional Training Or Family Outdoor Sports

Wrbugukeji£8.345 rev

4mo ago

Wihozte 10 Pcs Colorful Badminton Shuttlecocks 15 Duck Feather with Great Durability Stability and Balance Colorful Training Badminton Feather for Professional Training or Family Outdoor Sports

Wihozte£9.597 rev

6mo ago

Senston Nylon Badminton Shuttlecocks 12Pcs Shuttlecocks Badminton Ball

Senston£8.312 rev

6mo ago

Rthynti 6Pcs Shuttlecocks Badminton Professional Duck Feather Badminton Shuttlecocks with Stability and Balance for Professional Training Or Family Outdoor Sports

Rthynti£10.434 rev

7mo ago

Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)

Multibao£12.9518 rev

10mo ago

What buyers say about feather shuttlecocks badminton

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Well worth the money”

Quality-Overall26%

“Quality is consistent, performance reliable and overall great value for everyday use”

Durability7%

“Theyre durable, fly true, and feel well-balanced during play”

Weight Light7%

“The cork and feather construction seemed light and robust”

Balance/Stability4%

“balance during play”

Functionality-Overall4%

“Good for flights like 78+ Lighter and faster flight”

Efficiency4%

“Work well”

Advertised Vs Actual Product4%

“The product supplied was exactly what I wanted”

Suitability Pro/Experts3%

“Great for practice”

Suitability Beginner2%

“Nice shuttlecocks for general fun use”

What buyers complain about

Quality-Overall50%

“Cheap product”

Durability25%

“Breaks after a few shots”

Zipper Quality3%

“Lacking zip and zing and mostly no longer usable after just a few sessions”

Functionality-Overall3%

“Didnt fly straight”

Ease Of Use3%

“Not good for use”

Adhesion/Stickiness2%

“too much glue”

Balance/Stability2%

“Wobbly and dont buy it”

Color2%

“Not as brightly coloured as I thought they would be”

Suitability Pro/Experts1%

“Im no professional”

Suitability Humid Weather1%

“Of course, in a wet February these are not going to be put through their paces by any means”

Top return reasons

Quality-Overall46%

Durability9%

Functionality-Overall6%

Defective Material/Parts5%

Value For Money5%

Product Condition4%

Strength3%

Size-Overall2%

Weight Heavy2%