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Fat Gripz

Fail

Shoppers spend only $27K a year here, so Fat Gripz is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£27K/yr42K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
64%top-5 click share · 9 brands · 15 sellers

Flapen Score

Fat Gripz against its category

The dotted line is the Sports & Outdoors average. Past it, Fat Gripz is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fat Gripz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fat Gripz 42K times last year and spent an estimated £27K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
4.2%
Market size, estimated
£27Ka year
Peak month
December1.3× the quietest month
Top search term
fat gripz20K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £8.17 to £26.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.50 that is £2K to £4K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£8.17–£26.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #168 within Fitness. It carries 4,344 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#168in Fitness
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,344per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fat Gripz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

8%

  • Fat Gripz55%
  • Laiiqi11%
  • Yes4All9%
  • BEAR GRIP6%
  • Fitense6%
  • Gymreapers4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Fat Gripz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fat Gripz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fat gripz20K/yr
  • fat grips9K/yr
  • dumbbell grips5K/yr
  • fat grips gym5K/yr
  • barbell grips4K/yr

Reviews and returns

What reviews say buyers love and hate about Fat Gripz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip15%−0.12

making it uncomfortable to grip

No grip on the

No grip

Size-Overall11%−0.06

not the best fit for me

Too large

its small

Durability8%−0.02

Broke after 3 months

already falling apart

I cant see them lasting very long at all

Quality-Overall5%+1.59

I guess the one I received must have slipped past quality control

its not especially reliable

Poor quality

Comfort-Overall5%−0.03

Uncomfortable

and it's not the most comfortable to grip

it was not particularly comfortable to use

Love

Quality-Overall23%+1.59

Excellent product

The build quality is impressive

the build quality does seem solid

Grip18%−0.12

Great for strengthening your grip once you get used to it

provide a good grip during workouts

The grips help it feel secure in the hand

Strap/String Quality13%+1.36

These strap are very comfortable and good quality

Good Straps

Good quality straps

Value For Money6%+0.48

Good value

they great value for money

They are well worth the money

Durability5%−0.02

durable for daily training

Very durable

Overall, a durable product,

Return

1.6% Return rate 71% Fixable by listing

Size-Overall65%█▇▇█▇█

not the best fit for me

Too large

its small

Grip7%▂▃▅▅█▁

making it uncomfortable to grip

No grip on the

No grip

Comfort-Overall5%▄▃▃█▄▅

Uncomfortable

and it's not the most comfortable to grip

it was not particularly comfortable to use

Functionality-Overall4%▃▄█▂▄▂
Quality-Overall4%▃▂▃▃▂█

I guess the one I received must have slipped past quality control

its not especially reliable

Poor quality

FAQ

Common Fat Gripz questions

Answered from the same tracked data.