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Ez Curl Bar

Fail

The top 5 products take 74% of clicks, so Ez Curl Bar is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£110K/yr131K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
74%top-5 click share · 8 brands · 13 sellers

Flapen Score

Ez Curl Bar against its category

The dotted line is the Sports & Outdoors average. Past it, Ez Curl Bar is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Curl Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ez Curl Bar 131K times last year and spent an estimated £110K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.3%
Market size, estimated
£110Ka year
Peak month
August1.2× the quietest month
Top search term
ez bar39K searches a year

02 · Price

A sale here is worth £36.46.

Listings sell for £36.46 on average, from £19.06 to £55.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £36.46 that is £4K to £9K a year per listing.

Average price
£36.46inside the $15 to $100 sweet spot
Price range
£19.06–£55.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #24 within Fitness. It carries 693 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
67%
Out of stock, average day
1.7%
Average rank
#24in Fitness
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ez Curl Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • PhysKcal47%
  • ExtreSpo16%
  • Yaheetech12%
  • ATEK8%
  • LIONSCOOL5%
  • LAVVON5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ez Curl Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Ez Curl Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez bar39K/yr
  • curl bar20K/yr
  • ez curl bar22K/yr
  • curling bar11K/yr
  • curl bar with weights9K/yr
  • ez bar with weights8K/yr
  • bicep curl bar6K/yr
  • ez curl bar with weights4K/yr
  • z bar4K/yr
  • curling bar with weights5K/yr

Reviews and returns

What reviews say buyers love and hate about Ez Curl Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+2.00

Absolutely rubbish, the lock nuts don't stay

This is a really poor quality product

Strength21%−0.14

Not very robust

Join in middle weak

Size-Overall12%−0.06

alot shorter in length than other barbells so good size for bedrooms

They are larger with a screw pressing through them to pinch it to the bar

Sharpness7%−0.05

Bit sharp

Add-Ons/Attachments7%−0.05

Middle wobbles and the weight attachments become loose after a few lifts

Love

Quality-Overall49%+2.00

Excellent quality

Super solid quality

Well made and reasonable value for money

Value For Money17%+0.68

The price point is reasonable

Great value

Excellent product at a great price

Advertised Vs Actual Product9%+1.01

were exactly as advertised

Exactly as described

Exactly what we wanted

Ease Of Use7%

Easy and small so it doesn't take up muxh room

easy to use

Ok. Nice bar feels good to use

Exercise/Sports Suitability4%+0.49

Great addition to your home gym

My favourite piece of gym equipment Ive bought

Return

0.3% Return rate 36% Fixable by listing

Size-Overall21%▄▆▁▃█▁

alot shorter in length than other barbells so good size for bedrooms

They are larger with a screw pressing through them to pinch it to the bar

Quality-Overall12%▁▁█▁▆▁

Absolutely rubbish, the lock nuts don't stay

This is a really poor quality product

Advertised Vs Actual Product10%▅█▁▄▁▁

They are not as you see in the pictures

Defective Material/Parts8%▁▁█▂▁▁
Value For Money8%▁█▁▂▆▁

FAQ

Common Ez Curl Bar questions

Answered from the same tracked data.