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Ez Curl Bar

a concentrated shelf (top 5 take 74% of clicks) — Ez Curl Bar doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 26Growth 24Conversion 29Competition 22Returns 99Price range 95Avg price 95Brand share 28Review moat 70Quality gap 23
This niche Category average

Is Ez Curl Bar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ez Curl Bar is a £110K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 42/100.

Ez Curl Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.9% over the last 90 days and 2.3% of searches end in a purchase.

£110K

revenue / yr

Units sold / yr3K
Search volume / yr-2.9%131K
Conversion rate2.3%
Avg price£36.46

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 13
Top-5 product click share74%
Open market12%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews693

Top Ez Curl Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • PhysKcal47%
  • ExtreSpo16%
  • Yaheetech12%
  • ATEK8%
  • LIONSCOOL5%
  • LAVVON5%
  • Open — no brand owns it (2 brands, 7%)

Ez Curl Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR2.3%Products12Brands8Top 5 Brands88%OOS Rate1.7%Rating4.6★Reviews693Avg BSR#24
4K3KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Ez Curl Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ez bar39K/yr
  • curl bar20K/yr
  • ez curl bar22K/yr
  • curling bar11K/yr
  • curl bar with weights9K/yr
  • ez bar with weights8K/yr
  • bicep curl bar6K/yr
  • ez curl bar with weights4K/yr
  • z bar4K/yr
  • curling bar with weights5K/yr

What reviews say buyers love and hate about Ez Curl Bar

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall49%

Excellent quality

Value For Money17%

The price point is reasonable

Advertised Vs Actual Product9%

were exactly as advertised

Ease Of Use7%

Easy and small so it doesn't take up muxh room

Exercise/Sports Suitability4%

Great addition to your home gym

What buyers complain about

81% of reviews
Quality-Overall29%

Absolutely rubbish, the lock nuts don't stay

Strength21%

Not very robust

Size-Overall12%

alot shorter in length than other barbells so good size for bedrooms

Sharpness7%

Bit sharp

Add-Ons/Attachments7%

Middle wobbles and the weight attachments become loose after a few lifts

Ez Curl Bar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Quality-Overall
12%
3Advertised Vs Actual Product
10%
4Defective Material/Parts
8%
5Value For Money
8%

Common Ez Curl Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ez Curl Bar 42/100 on Amazon United Kingdom — Skip it. The niche generates £110K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -2.9% over the last 90 days.
Search demand for Ez Curl Bar on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.