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Exercise Machine

Fail

The top 5 brands take 100% of clicks, so Exercise Machine is a Fail.

Flapen Score
30
30 / 100
Ranks 783 of 792 Sports & Outdoors niches · −20 vs the category median of 50
Market size
£53K/yr138K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
86%top-5 click share · 5 brands · 15 sellers

Flapen Score

Exercise Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Machine is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exercise Machine 138K times last year and spent an estimated £53K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
0.8%
Market size, estimated
£53Ka year
Peak month
January1.9× the quietest month
Top search term
exercise machine37K searches a year

02 · Price

A sale here is worth £47.27.

Listings sell for £47.27 on average, from £7.06 to £64.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £47.27 that is £0 to £5K a year per listing.

Average price
£47.27inside the $15 to $100 sweet spot
Price range
£7.06–£64.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Fitness. It carries 13,937 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Fitness
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,937per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Exercise Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • EVOLAND61%
  • MERACH19%
  • Ayombo14%
  • Gritin3%
  • TISSCARE3%
  • Open — no brand owns it (0%)

Demand

Exercise Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Exercise Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exercise machine37K/yr
  • glutes workout equipment12K/yr
  • fitness equipment for weight loss9K/yr
  • weight loss equipment for home10K/yr
  • weight loss equipment9K/yr
  • womens exercise equipment9K/yr
  • workout equipment for women9K/yr
  • exercise machines8K/yr
  • exercise machine for home use9K/yr
  • keep fit equipment6K/yr

Reviews and returns

What reviews say buyers love and hate about Exercise Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.18

poor durability

already falling apart

yellow band started breaking after just a few weeks

Size-Overall11%−0.09

Not fit for purpose

too big

Smaller than expected

Quality-Overall8%+0.74

I returned these resistance bands because the quality was not good enough for me

Trash

Poor Quality

Strength6%−0.04

Flimsy

Not very sturdy

not strong enough

Noise Level5%−0.03

Noisy after a while

Quite noisy

being quite noisy

Love

Quality-Overall22%+0.74

Good quality and arrived on time

Excellent quality and were delivered within time frame

Excellent product

Value For Money16%+0.96

Excellent value for money

Well worth the money

Good value

Exercise/Sports Suitability12%+0.89

Good exercise

Great exercise machine

Excellent exercise machine

Advertised Vs Actual Product9%+0.53

As advertised

Better Than Expected

As described

Ease Of Use6%+0.48

Easy to use

is easy enough to move around

Great for beginners to get used too

Return

0.7% Return rate 38% Fixable by listing

Size-Overall23%█▆▅▅▅▄

Not fit for purpose

too big

Smaller than expected

Functionality-Overall13%▂▆█▇▅▇
Defective Material/Parts8%▂▅▃▄█▄
Quality-Overall6%▇▆▅▆▅█

I returned these resistance bands because the quality was not good enough for me

Trash

Poor Quality

Strength5%▄▄█▇▃▆

Flimsy

Not very sturdy

not strong enough

FAQ

Common Exercise Machine questions

Answered from the same tracked data.