exercise machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£47.27avg listing price — sweet spot $15–$100
Price range
Great£7.06–£64.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,936.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad£53K£53K/yr · 138K searches
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, exercise machine is a £53K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
exercise machine market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £47K–£59K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 27 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- EVOLAND61%
- MERACH19%
- Ayombo14%
- Gritin3%
- TISSCARE3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -23.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top exercise machine search terms
- exercise machine37K/yr
- glutes workout equipment12K/yr
- fitness equipment for weight loss9K/yr
- weight loss equipment for home10K/yr
- weight loss equipment9K/yr
- womens exercise equipment9K/yr
- workout equipment for women9K/yr
- exercise machines8K/yr
- exercise machine for home use9K/yr
- keep fit equipment6K/yr
Top exercise machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
EVOLAND£48.794.6★2,126 rev
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
Ayombo£24.294.2★1,474 rev
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
MERACH£54.684.7★120 rev
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
EVOLAND£53.304.6★2,126 rev
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
MERACH£58.194.7★120 rev
Newest
by launch dateMERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
MERACH£54.68120 rev
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
MERACH£58.19120 rev
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
MERACH£60.461,893 rev
Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
TISSCARE£64.94809 rev
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
Ayombo£24.291,474 rev
Trending
90-day click momentumMERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
MERACH£54.684.7★
Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
TISSCARE£64.944.5★
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
MERACH£58.194.7★
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
EVOLAND£48.794.6★
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
EVOLAND£53.304.6★
What buyers say about exercise machine
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived on time”
“Excellent value for money”
“Good exercise”
“As advertised”
“Easy to use”
“It isn't loud or squeeky”
“Strong and durable”
“I like the compact size as it fits neately under under the sofa”
“good stretch”
“Works well”
What buyers complain about
“poor durability”
“Not fit for purpose”
“I returned these resistance bands because the quality was not good enough for me”
“Flimsy”
“Noisy after a while”
“Very hard for me to stretch will give away”
“Again, not much helped the pain”
“I hope the plastic smell goes away soon”
“if used on leggings or other workout clothes they are rolling up quite often which is a bit annoying”
“My wife however got itchy feelings all over her legs after 10 minutes”
Top return reasons
Common questions
- Is exercise machine profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 9 tracked products. 90-day search growth is -23.2%. Flapen's verdict: Skip it (30/100).
- How competitive is the exercise machine niche?
- 5 brands and 15 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in exercise machine?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.
- When does demand for exercise machine peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the exercise machine niche?
- Listings span £7.06–£64.94; the average listing price is £47.27 (sweet spot $15–$100). The average incumbent carries 13,937 reviews — the moat a new listing must climb.