Exercise Machine
brand-locked demand (top 5 brands take 100% of clicks) — Exercise Machine doesn't clear our bar today.
Flapen Score
Is Exercise Machine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Exercise Machine is a £53K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 30/100.
Exercise Machine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.2% over the last 90 days and 0.8% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Exercise Machine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
- Price
- £54.68
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.30
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
Trending
90-day click momentumMERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
- Price
- £54.68
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
- Price
- £64.94
- Rating
- 4.5/5
- Reviews
- 809
- Age
- 1y ago
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.30
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago
Newest
by launch dateMERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
- Price
- £54.68
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
- Price
- £60.46
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
- Price
- £64.94
- Rating
- 4.5/5
- Reviews
- 809
- Age
- 1y ago
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- EVOLAND61%
- MERACH19%
- Ayombo14%
- Gritin3%
- TISSCARE3%
- Open — no brand owns it (0%)
Exercise Machine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.9×
Top Exercise Machine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- exercise machine37K/yr
- glutes workout equipment12K/yr
- fitness equipment for weight loss9K/yr
- weight loss equipment for home10K/yr
- weight loss equipment9K/yr
- womens exercise equipment9K/yr
- workout equipment for women9K/yr
- exercise machines8K/yr
- exercise machine for home use9K/yr
- keep fit equipment6K/yr
What reviews say buyers love and hate about Exercise Machine
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality and arrived on time”
“Excellent value for money”
“Good exercise”
“As advertised”
“Easy to use”
What buyers complain about
60% of reviews“poor durability”
“Not fit for purpose”
“I returned these resistance bands because the quality was not good enough for me”
“Flimsy”
“Noisy after a while”
Exercise Machine return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Exercise Machine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
