Exercise Machine
FailThe top 5 brands take 100% of clicks, so Exercise Machine is a Fail.
- Flapen Score
- 30 / 100Ranks 783 of 792 Sports & Outdoors niches · −20 vs the category median of 5030
- Market size
- £53K/yr138K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 15 sellers
Flapen Score
Exercise Machine against its category
The dotted line is the Sports & Outdoors average. Past it, Exercise Machine is stronger. Inside it, weaker.
Market
The Exercise Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exercise Machine 138K times last year and spent an estimated £53K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £53Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- exercise machine37K searches a year
02 · Price
A sale here is worth £47.27.
Listings sell for £47.27 on average, from £7.06 to £64.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £47.27 that is £0 to £5K a year per listing.
- Average price
- £47.27inside the $15 to $100 sweet spot
- Price range
- £7.06–£64.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Fitness. It carries 13,937 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Fitness
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,937per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Exercise Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago

MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
- Price
- £54.68
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.30
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago

MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago
Trending
estimated 90-day click momentum
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
- Price
- £54.68
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago

Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
- Price
- £64.94
- Rating
- 4.5/5
- Reviews
- 809
- Age
- 1y ago

MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.30
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago
Newest
by launch date
MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - Grey
- Price
- £54.68
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago

MERACH 2 in 1 Squat Rowing Machine Easy Setup and Foldable Exercise Equipment Glute Trainer Glutes and Leg Home Workout - White
- Price
- £58.19
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 1y ago

MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
- Price
- £60.46
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago

Vibration Plate Exercise Machine: TISSCARE Vibrating Plates for Weight Loss and Lymphatic Drainage Whole Body Workout Sculpting Platform for Home Fitness Fat Burner for Women Men
- Price
- £64.94
- Rating
- 4.5/5
- Reviews
- 809
- Age
- 1y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- EVOLAND61%
- MERACH19%
- Ayombo14%
- Gritin3%
- TISSCARE3%
- Open — no brand owns it (0%)
Demand
Exercise Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Exercise Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- exercise machine37K/yr
- glutes workout equipment12K/yr
- fitness equipment for weight loss9K/yr
- weight loss equipment for home10K/yr
- weight loss equipment9K/yr
- womens exercise equipment9K/yr
- workout equipment for women9K/yr
- exercise machines8K/yr
- exercise machine for home use9K/yr
- keep fit equipment6K/yr
Reviews and returns
What reviews say buyers love and hate about Exercise Machine
We read the reviews and the return reasons for every product selling here.
“poor durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exercise Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









