Exercise Equipment for Home Use
FailThe top 5 products take 100% of clicks, so Exercise Equipment for Home Use is a Fail.
- Flapen Score
- 35 / 100Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 5035
- Market size
- £217K/yr618K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 10 sellers
Flapen Score
Exercise Equipment for Home Use against its category
The dotted line is the Sports & Outdoors average. Past it, Exercise Equipment for Home Use is stronger. Inside it, weaker.
Market
The Exercise Equipment for Home Use market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exercise Equipment for Home Use 618K times last year and spent an estimated £217K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 618K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.
- Searches, last 12 months
- 618K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £217Ka year
- Peak month
- January3.1× the quietest month
- Top search term
- exercise equipment for home use405K searches a year
02 · Price
A sale here is worth £24.94.
Listings sell for £24.94 on average, from £7.06 to £48.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £24.94 that is £6K to £12K a year per listing.
- Average price
- £24.94inside the $15 to $100 sweet spot
- Price range
- £7.06–£48.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Fitness. It carries 29,634 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2in Fitness
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 29,634per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Exercise Equipment for Home Use products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago
Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago
Trending
90-day click momentumRopeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago
Newest
by launch dateRopeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago
Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- EVOLAND66%
- Gritin21%
- Paleclouds8%
- Ayombo5%
- Open — no brand owns it (0%)
Demand
Exercise Equipment for Home Use search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Exercise Equipment for Home Use search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exercise equipment for home use405K/yr
- gym machine23K/yr
- weight training20K/yr
- home exercise16K/yr
- outdoor gym9K/yr
- keep fit equipment at home17K/yr
- gym equipment for women21K/yr
- home gym equipment for women11K/yr
- fitness equipment for weight loss9K/yr
- home workout equipment women13K/yr
Reviews and returns
What reviews say buyers love and hate about Exercise Equipment for Home Use
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor durability
already falling apart
yellow band started breaking after just a few weeks
Not fit for purpose
Smaller than expected
too big
I returned these resistance bands because the quality was not good enough for me
Trash
Poor Quality
Very hard for me to stretch will give away
These are really not tight enough
Not very elastic
appear fairly flimsy
not strong enough
Flimsy
Love
consistent in the quality
Excellent quality and were delivered within time frame
Excellent product
Excellent value for money
well worth the money
Good value
Good exercise
Excellent workout
Happy & perfect & looking forward to exercise
As advertised
Better Than Expected
As described
Easy to use
just as easy to move
they are interesting to use
Return
0.7% Return rate 41% Fixable by listing
Not fit for purpose
Smaller than expected
too big
Dont work
Gimmick that doesnt work
I returned these resistance bands because the quality was not good enough for me
Trash
Poor Quality
appear fairly flimsy
not strong enough
Flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exercise Equipment for Home Use questions
Answered from the same tracked data.