exercise dice
Skip itPrices mostly outside the sweet spot ($4.57–$13.32) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great443.64avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 22K searches
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.57–£13.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, exercise dice is a £14K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
exercise dice market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £18K–£22K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 19.7%
- Avg brand age
- 37 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
36
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
11%
- Phoenix Fitness32%
- Fitness Mad30%
- Delta Dynamic Products11%
- Bojueshaw7%
- Huxibai5%
- Sayano4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -43.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 17.6×
Top exercise dice search terms
- exercise dice10K/yr
- fitness dice9K/yr
- workout dice4K/yr
Top exercise dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Phoenix Fitness Exercise Dice - Workout Dice Game for Cardio HIIT and Exercise Classes - Full Body Training Routine for Home & Gym - Orange
Phoenix Fitness£7.004.6★2,807 rev
Fitness Mad Exercise Dice 12 Sided Fitness Tool for Full Body Training Cardio & HIIT Ideal Fitness Accessory for Exercise Classes & Home Gym Foam Workout Aid for Beginners to Experts
Fitness Mad£8.294.6★130 rev
Exercise Dice - Fitness Dice with Neoprene Pouch. For Full Body Workout Cardio HIIT Gym Warm-up and Weight Training.
Delta Dynamic Products£7.194.6★17 rev
Bojueshaw 12-Sided Fitness Dice Slow Rebound Stress Relief Toy for Gym and Studio Use Fun Workout Accessory for Increased Engagement and Motivation(Red)
Bojueshaw£6.714.7★4 rev
Huxibai Exercise Dice for Workouts Home Gym Dice Set A Pair for Exercise | Portable Fitness Accessories for Gym Squats Beginners Men Teens
Huxibai£4.574.4★4 rev
Newest
by launch date
Bicfuiot Gym Gifts Gym Equipment Exercise Accessories for Home Use Men Women Fitness Equipment Workout at Home Funny Secret Santa Sports Gifts Exercise Dice Fitness Workout Dice
Bicfuiot£6.511 rev
Huxibai Exercise Dice for Workouts Home Gym Dice Set A Pair for Exercise | Portable Fitness Accessories for Gym Squats Beginners Men Teens
Huxibai£4.574 rev
Bojueshaw 12-Sided Fitness Dice Slow Rebound Stress Relief Toy for Gym and Studio Use Fun Workout Accessory for Increased Engagement and Motivation(Red)
Bojueshaw£6.714 rev
Exercise Dice (6-Sided) - Game for Group Fitness & Exercise Classes - Interval Training Workout Includes Push Ups Squats Lunges Jumping Jacks Crunches & Wildcard (Includes Carrying Bag)
Generic£6.490 rev
Skill Blox Keepy Uppy Football Dice Game 2 Pack | Football Gifts for Boys
SKILL BLOX£11.71868 rev
Trending
90-day click momentum
Fitness Dice: 7 Wooden Dice Over 45 000 Workout Routines
Chronicle Books£13.324.6★
Bicfuiot Gym Gifts Gym Equipment Exercise Accessories for Home Use Men Women Fitness Equipment Workout at Home Funny Secret Santa Sports Gifts Exercise Dice Fitness Workout Dice
Bicfuiot£6.511.0★
Bojueshaw 12-Sided Fitness Dice Slow Rebound Stress Relief Toy for Gym and Studio Use Fun Workout Accessory for Increased Engagement and Motivation(Red)
Bojueshaw£6.714.7★
Exercise Dice (6-Sided) - Game for Group Fitness & Exercise Classes - Interval Training Workout Includes Push Ups Squats Lunges Jumping Jacks Crunches & Wildcard (Includes Carrying Bag)
Generic£6.490.0★
Huxibai Exercise Dice for Workouts Home Gym Dice Set A Pair for Exercise | Portable Fitness Accessories for Gym Squats Beginners Men Teens
Huxibai£4.574.4★
What buyers say about exercise dice
What buyers praise and complain about, mined from review topics.What buyers love
“They love playing with them”
“Great gift”
“As advertised”
“Good producr”
“Nice assortment of exercises”
“Simple”
“Fun for fitness”
“Good value”
“of a reasonable size as advertised”
What buyers complain about
“Nothing special for this price”
“There quality of the product is very poor”
“huge”
Top return reasons
Common questions
- Is exercise dice profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the exercise dice niche?
- 11 brands and 36 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in exercise dice?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for exercise dice peak?
- Demand peaks in Nov–Dec; the busiest month runs 17.6× the quietest.
- What does it cost to enter the exercise dice niche?
- Listings span £4.57–£13.32; the average listing price is £8.92 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.