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Exercise Dice

Fail

Prices span $4.57–$13.32, mostly outside the sweet spot, so Exercise Dice is a Fail.

Flapen Score
37
37 / 100
Ranks 734 of 792 Sports & Outdoors niches · −13 vs the category median of 50
Market size
£14K/yr22K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
85%top-5 click share · 11 brands · 36 sellers

Flapen Score

Exercise Dice against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Dice is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Dice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exercise Dice 22K times last year and spent an estimated £14K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
7.1%
Market size, estimated
£14Ka year
Peak month
December17.6× the quietest month
Top search term
exercise dice10K searches a year

02 · Price

A sale here is worth £8.92.

Listings sell for £8.92 on average, from £4.57 to £13.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £8.92 that is £892 to £2K a year per listing.

Average price
£8.92under the $15 to $100 sweet spot
Price range
£4.57–£13.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£892–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #230 within Fitness. It carries 444 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
19.7%
Average rank
#230in Fitness
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
444per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Exercise Dice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

36

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

11%

  • Phoenix Fitness32%
  • Fitness Mad30%
  • Delta Dynamic Products11%
  • Bojueshaw7%
  • Huxibai5%
  • Sayano4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Exercise Dice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 17.6×

Search terms

Top Exercise Dice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exercise dice10K/yr
  • fitness dice9K/yr
  • workout dice4K/yr

Reviews and returns

What reviews say buyers love and hate about Exercise Dice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money55%−0.36

Nothing special for this price

not suitable for purpose unfortunately especially for the price

I think the may be overpriced for what they are

Quality-Overall14%−0.02

There quality of the product is very poor

Size-Overall7%+0.07

huge

Love

Fun/Entertainment Experience26%+2.91

They love playing with them

Great fun

Great little game

Gifting Purpose21%+0.85

Great gift

Its such a fun and unique concept and makes a fantastic present

Great present for my 8 year old football mad grandson

Advertised Vs Actual Product11%−0.06

As advertised

As Described

Works as should

Quality-Overall9%−0.02

Good producr

Good quality

Exercise/Sports Suitability9%−0.13

Nice assortment of exercises

Keeps landing on same exercises

Return

0.8% Return rate 34% Fixable by listing

Gifting Purpose37%▄▅▇▃▃█
Size-Overall33%▇▃▂█▆▁

huge

Quality-Overall11%▅█▅▅▆▁

There quality of the product is very poor

Product Condition8%▁▁█▁▁█
Adhesion/Stickiness6%▅█▁▁▅▁

FAQ

Common Exercise Dice questions

Answered from the same tracked data.