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Exercise Ball

Fail

Demand is soft, at -4.4% this quarter, so Exercise Ball is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£216K/yr521K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
48%top-5 click share · 13 brands · 20 sellers

Flapen Score

Exercise Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Ball is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exercise Ball 521K times last year and spent an estimated £216K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
4.0%
Market size, estimated
£216Ka year
Peak month
February1.1× the quietest month
Top search term
yoga ball177K searches a year

02 · Price

A sale here is worth £10.51.

Listings sell for £10.51 on average, from £3.65 to £21.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.51 that is £3K to £5K a year per listing.

Average price
£10.51under the $15 to $100 sweet spot
Price range
£3.65–£21.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 4,502 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
91%
Out of stock, average day
13.9%
Average rank
#21in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,502per listing
Listings tracked
32

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Exercise Ball products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 86%

Open market

18%

  • Core Balance19%
  • Trideer19%
  • KAYMAN17%
  • Amazon Basics13%
  • PhysKcal8%
  • flintronic6%
  • Open — no brand owns it (7 brands, 18%)

Demand

Exercise Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Exercise Ball search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yoga ball177K/yr
  • exercise ball149K/yr
  • gym ball61K/yr
  • swiss ball24K/yr
  • exercise balls for adults15K/yr
  • fitness ball11K/yr
  • gym balls for adults11K/yr
  • exercise balls11K/yr
  • yoga ball large6K/yr
  • stability ball8K/yr

Reviews and returns

What reviews say buyers love and hate about Exercise Ball

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Inflation/Deflation”
1.1%of orders come back
“Deflating slightly often”
A buyer, on “Inflation/Deflation”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Exercise Ball questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data