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Exercise Ball

Fail

Demand is soft, at -4.4% this quarter, so Exercise Ball is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£216K/yr521K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
48%top-5 click share · 13 brands · 20 sellers

Flapen Score

Exercise Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Ball is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exercise Ball 521K times last year and spent an estimated £216K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
4.0%
Market size, estimated
£216Ka year
Peak month
February1.1× the quietest month
Top search term
yoga ball177K searches a year

02 · Price

A sale here is worth £10.51.

Listings sell for £10.51 on average, from £3.65 to £21.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.51 that is £3K to £5K a year per listing.

Average price
£10.51under the $15 to $100 sweet spot
Price range
£3.65–£21.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 4,502 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
91%
Out of stock, average day
13.9%
Average rank
#21in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,502per listing
Listings tracked
32

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Exercise Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

18%

  • Core Balance19%
  • Trideer19%
  • KAYMAN17%
  • Amazon Basics13%
  • PhysKcal8%
  • flintronic6%
  • Open — no brand owns it (7 brands, 18%)

Demand

Exercise Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Exercise Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga ball177K/yr
  • exercise ball149K/yr
  • gym ball61K/yr
  • swiss ball24K/yr
  • exercise balls for adults15K/yr
  • fitness ball11K/yr
  • gym balls for adults11K/yr
  • exercise balls11K/yr
  • yoga ball large6K/yr
  • stability ball8K/yr

Reviews and returns

What reviews say buyers love and hate about Exercise Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation27%−0.12

Deflating slightly often

Doesnt stay inflated

Deflated easily

Size-Overall15%−0.03

Too small

Inaccurate Sizing

preferred it being a little smaller than some other exercise/pregnancy balls because Im shorter

Color11%−0.05

why give me the option to select a colour to send the wrong one

I recieved the complete wrong colour

Colour misleading

Durability7%−0.04

does go down quite quickly

It lasted just long enough to miss the returns window before it started breaking down

Popped after a week

Quality-Overall7%+1.95

complaint

Absolute rubbish

Love

Quality-Overall25%+1.95

Good quality

Good quality ball, well made

Solid quality

Inflation/Deflation16%−0.12

Easy to inflate

Great ball, stays inflated for a long time

I can inflate enough for my needs

Value For Money12%+0.83

Good price

Good value for money

good value

Advertised Vs Actual Product10%+0.44

Just what I wanted

Does what it should

As described

Exercise/Sports Suitability9%+0.67

Great for everyday workouts

Nice to exercise with

its still a really good exercise ball

Return

1.1% Return rate 88% Fixable by listing

Size-Overall79%██████

Too small

Inaccurate Sizing

preferred it being a little smaller than some other exercise/pregnancy balls because Im shorter

Inflation/Deflation6%▅█▄▃▆▅

Deflating slightly often

Doesnt stay inflated

Deflated easily

Color3%▃▄▄█▃▄

why give me the option to select a colour to send the wrong one

I recieved the complete wrong colour

Colour misleading

Advertised Vs Actual Product2%▅▇█▇▄▆
Quality-Overall1%▃█▁▁▄▂

complaint

Absolute rubbish

FAQ

Common Exercise Ball questions

Answered from the same tracked data.