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Etb Protective Case

Fail

Demand is soft, at -20.2% this quarter, so Etb Protective Case is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£80K/yr73K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 14 sellers

Flapen Score

Etb Protective Case against its category

The dotted line is the Sports & Outdoors average. Past it, Etb Protective Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Etb Protective Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Etb Protective Case 73K times last year and spent an estimated £80K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
6.6%
Market size, estimated
£80Ka year
Top search term
etb protective case23K searches a year

02 · Price

A sale here is worth £16.84.

Listings sell for £16.84 on average, from £3.65 to £25.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.84 that is £2K to £4K a year per listing.

Average price
£16.84inside the $15 to $100 sweet spot
Price range
£3.65–£25.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #69 within Sports Technology. It carries 64 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
5.9%
Average rank
#69in Sports Technology
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
12

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Etb Protective Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

6%

  • Wigearss37%
  • EXTREMEGRIPPRO17%
  • Vaulted Vortex16%
  • Friki Monkey11%
  • Fanatiko7%
  • Fukaisu6%
  • Open — no brand owns it (3 brands, 6%)

Demand

Etb Protective Case search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Etb Protective Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • etb protective case23K/yr
  • pokemon etb acrylic case17K/yr
  • etb case10K/yr
  • pokemon etb case10K/yr
  • etb acrylic case9K/yr
  • acrylic etb case4K/yr

Reviews and returns

What reviews say buyers love and hate about Etb Protective Case

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.5%of orders come back
“The case is fairly small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Etb Protective Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data