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Etb Protective Case

Fail

Demand is soft, at -20.2% this quarter, so Etb Protective Case is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£80K/yr73K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 14 sellers

Flapen Score

Etb Protective Case against its category

The dotted line is the Sports & Outdoors average. Past it, Etb Protective Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Etb Protective Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Etb Protective Case 73K times last year and spent an estimated £80K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
6.6%
Market size, estimated
£80Ka year
Top search term
etb protective case23K searches a year

02 · Price

A sale here is worth £16.84.

Listings sell for £16.84 on average, from £3.65 to £25.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.84 that is £2K to £4K a year per listing.

Average price
£16.84inside the $15 to $100 sweet spot
Price range
£3.65–£25.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #69 within Sports Technology. It carries 64 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
5.9%
Average rank
#69in Sports Technology
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Etb Protective Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • Wigearss37%
  • EXTREMEGRIPPRO17%
  • Vaulted Vortex16%
  • Friki Monkey11%
  • Fanatiko7%
  • Fukaisu6%
  • Open — no brand owns it (3 brands, 6%)

Demand

Etb Protective Case search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Etb Protective Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • etb protective case23K/yr
  • pokemon etb acrylic case17K/yr
  • etb case10K/yr
  • pokemon etb case10K/yr
  • etb acrylic case9K/yr
  • acrylic etb case4K/yr

Reviews and returns

What reviews say buyers love and hate about Etb Protective Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.27

The case is fairly small

it is a tight squeeze

Too small

Quality-Overall13%+0.37

Poor quality cases disappointed

Cheap rubbish

Poor quality

Advertised Vs Actual Product6%−0.08

Completely mis-selling

Value For Money5%−0.01

it feels a bit expensive for what it is

which is a bit high for a plastic box

price is a bit of a pith take

Adhesion/Stickiness3%−0.05

Too tight and sticky

Love

Quality-Overall24%+0.37

Brilliant quality

Overall this is well made

Premium quality

Size-Overall17%−0.27

Perfect fit

Fits my booster box perfectly

good fit size for my collection

Strength10%+1.32

This is a very sturdy box

very sturdy

Very good case super sturdy and fits perfectly

Magnetic Strength/Adsorption7%+0.66

strong magnets

The magnetic lid works well

Good quality, solid magnetic lid

Value For Money6%−0.01

The price is reasonable

Good deal

good value for money

Return

0.5% Return rate 88% Fixable by listing

Size-Overall84%▇██▇▇▇

The case is fairly small

it is a tight squeeze

Too small

Advertised Vs Actual Product3%█▁▄▁▁▅

Completely mis-selling

Wrong Dimensions3%▁▃▁▆█▁
Quality-Overall2%▁▁▁▁▁█

Poor quality cases disappointed

Cheap rubbish

Poor quality

Mechanism Issues1%▁▁▁▁▁█

FAQ

Common Etb Protective Case questions

Answered from the same tracked data.