England
brand-locked demand (top 5 brands take 100% of clicks) — England doesn't clear our bar today.
Flapen Score
Is England profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, England is a £45K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 38/100.
England: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +961.1% over the last 90 days and 1.7% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 6 products
Top England products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 6y ago
Mitre Official England Football | Soccer Ball | Training Equipment | Match Ball Football
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 3y ago
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Official England Football Team Boys Short Cotton Pyjama Set (11-12 Years) White
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 3y ago
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball White/Fa Red MINI
- Price
- £6.12
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Trending
90-day click momentumMitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball White/Fa Red MINI
- Price
- £6.12
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Official England Football Team Boys Short Cotton Pyjama Set (11-12 Years) White
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 3y ago
England FA Football - Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 - England Merchandise (White/Blue Size 5)
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 2y ago
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 6y ago
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Newest
by launch dateEngland FA Football - Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 - England Merchandise (White/Blue Size 5)
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 2y ago
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball White/Fa Red MINI
- Price
- £6.12
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Official England Football Team Boys Short Cotton Pyjama Set (11-12 Years) White
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 3y ago
Mitre Official England Football | Soccer Ball | Training Equipment | Match Ball Football
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Mitre90%
- The England Football Association6%
- England FA4%
England demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 14.9×
Top England search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- england164K/yr
- england football57K/yr
- england accessories23K/yr
- england merchandise15K/yr
- englan19K/yr
- england football merchandise9K/yr
- england football accessories7K/yr
- england merch7K/yr
- england accessories football167/yr
What reviews say buyers love and hate about England
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Good decent football”
“Very good price”
“Good sizing”
“a bit of fun”
“easy to use for him”
What buyers complain about
97% of reviews“Its small”
“just keeps going flat”
“Ball does not arrive inflated”
“this latest time after I pumped it up I've noticed the stitching has broken all along one seam”
“No instructions to inflate”
England return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common England questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
