england
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+961.1%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,612.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 300K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.51–£12.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, england is a £45K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
england market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- £44K–£52K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Mitre90%
- The England Football Association6%
- England FA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +961.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 14.9×
Top england search terms
- england164K/yr
- england football57K/yr
- england accessories23K/yr
- england merchandise15K/yr
- englan19K/yr
- england football merchandise9K/yr
- england football accessories7K/yr
- england merch7K/yr
- england accessories football167/yr
Top england products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
Mitre£8.224.4★4,259 rev
Mitre Official England Football | Soccer Ball | Training Equipment | Match Ball Football
Mitre£7.394.4★4,259 rev
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
Mitre£5.514.2★391 rev
Official England Football Team Boys Short Cotton Pyjama Set (11-12 Years) White
The England Football Association£12.314.6★213 rev
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball White/Fa Red MINI
Mitre£6.124.2★391 rev
Newest
by launch date
England FA Football - Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 - England Merchandise (White/Blue Size 5)
England FA£12.73161 rev
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball White/Fa Red MINI
Mitre£6.12391 rev
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
Mitre£5.51391 rev
Official England Football Team Boys Short Cotton Pyjama Set (11-12 Years) White
The England Football Association£12.31213 rev
Mitre Official England Football | Soccer Ball | Training Equipment | Match Ball Football
Mitre£7.394,259 rev
Trending
90-day click momentumMitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball White/Fa Red MINI
Mitre£6.124.2★
Official England Football Team Boys Short Cotton Pyjama Set (11-12 Years) White
The England Football Association£12.314.6★
England FA Football - Soccer Ball for Adults Teenagers Kids Training Football Size 3 4 or 5 - England Merchandise (White/Blue Size 5)
England FA£12.734.6★
Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
Mitre£8.224.4★
Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
Mitre£5.514.2★
What buyers say about england
What buyers praise and complain about, mined from review topics.What buyers love
“Good decent football”
“Very good price”
“Good sizing”
“a bit of fun”
“easy to use for him”
“Soft and good material”
“Good design”
“This is lasting well”
“Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money”
What buyers complain about
“Its small”
“just keeps going flat”
“Ball does not arrive inflated”
“this latest time after I pumped it up I've noticed the stitching has broken all along one seam”
“No instructions to inflate”
“Poor quality”
Top return reasons
Common questions
- Is england profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 6 tracked products. 90-day search growth is +961.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the england niche?
- 3 brands and 19 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in england?
- Top complaints mined from reviews: Size-Overall, Flatness, Inflation/Deflation. The return rate is 1.0%.
- When does demand for england peak?
- Demand peaks in Jun–Jul; the busiest month runs 14.9× the quietest.
- What does it cost to enter the england niche?
- Listings span £5.51–£12.73; the average listing price is £8.71 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.