Is electronic dartboard profitable to sell on Amazon United Kingdom?

The niche generates £219K/yr across 31 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the electronic dartboard niche?

21 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in electronic dartboard?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Assembly/Installation. The return rate is 1.6%.

When does demand for electronic dartboard peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 7.0× the quietest.

What does it cost to enter the electronic dartboard niche?

Listings span £8.68–£396.17; the average listing price is £55.22 (sweet spot $15–$100). The average incumbent carries 573 reviews — the moat a new listing must climb.

electronic dartboard

Worth a look

Shows a sweet-spot price point ($55.22 avg), but soft demand (-46.4% this quarter) keeps it on the watch list.

Avg price

Great£55.22

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good572.84

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£219K

£219K/yr · 193K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad£8.68–£396.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-46.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, electronic dartboard is a £219K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

electronic dartboard market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £166K–£221K; units × avg price
Conversion rate: 2.1%
Avg BSR: #205
Page quality: 0%
Prime: 74%
Sponsored: 84%
Out of stock: 3.7%
Avg brand age: 46 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 88%

Open market

39%

Toyrific18%
WINMAU15%
HOMCOM11%
RUTHLESS8%
Mission Darts5%
COSTWAY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.0×

Open Trend

Top electronic dartboard search terms

electronic darts board22K/yr -29.6%1.1% conv.
electronic dart board29K/yr -35.3%0.4% conv.
soft tip darts board30K/yr -62.8%1.4% conv.
electric dart board19K/yr -35.1%0.6% conv.
electronic dartboard44K/yr -66.3%0.9% conv.
dart board electronic6K/yr -34.8%0.7% conv.
interactive dart board6K/yr -29.0%0.3% conv.
soft tip dart board set9K/yr -58.9%1.8% conv.
dart board electronic scoreboard4K/yr -18.2%0.1% conv.
soft tip dart board10K/yr -73.0%1.7% conv.

All search terms

Top electronic dartboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toyrific Electronic Dartboard with LED Display 28 Games and 159 Modes Safe Soft Tip Darts Kids Dart Board Automatic Scoring for Children and Adults

Toyrific£16.694.0★1,396 rev

AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light

WINMAU£194.454.1★46 rev

Mission Darts£57.525.0★6 rev

COSTWAY Electronic Dartboard Automatic Scoring Dart Board Set with Cabinet 4 LED Display 216 Game Modes & 12 Darts Up to 8 Players

COSTWAY£46.114.0★40 rev

HOMCOM Electronic Dartboard Set 26 Games 185 Variations 6 Darts Cabinet

HOMCOM£31.374.1★40 rev

Newest

by launch date

Electronic Dart Board Game 43cm with LCD Digital Scoring Display Battery Operated Soft Tip Dartboard for Kids Adults Family Indoor Games Room Party Fun (43cm)

BURAKH£16.980 rev

2mo ago

AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light

WINMAU£194.4546 rev

6mo ago

Houbobo Dart Board for Adults and Kids Professional Dartboards with 12Pcs Safety Darts Perfect Dart Game Gifts for Christmas Parties Birthdays or Celebrations

Houbobo£15.7311 rev

10mo ago

Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)

Cheerful Children Toys£8.68209 rev

11mo ago

Unicorn£197.3015 rev

1y ago

What buyers say about electronic dartboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“The build quality is very impressive”

Fun/Entertainment Experience21%

“Lots of family fun”

Value For Money18%

“Great Value”

Size-Overall3%

“Brilliant size and our kids absolutely loved this”

Noise Level2%

“quiet for a few hours”

Safety Standards2%

“Safe for kids”

Add-Ons/Attachments2%

“attach great to it”

Weight Light2%

“Nice lightweight dart board”

Color1%

“The actual dark board is good this is the second one Ive ordered for my grandchildren”

Grip1%

“Great product for little hands x”

What buyers complain about

Quality-Overall21%

“Poor quality”

Adhesion/Stickiness8%

“don't stick in the board unless they hit it exactly square on”

Assembly/Installation7%

“Unbelievably after assembling”

Value For Money7%

“Its a lot of money”

Functionality-Overall6%

“Very disappointed,the darts do not stay in the board 90% of the time”

Size-Overall5%

“Not fit for purpose”

Durability5%

“Darts fall out sometimes”

Measurement/Reading Accuracy4%

“constantly needs calibrating”

Weight Heavy4%

“Quite heavy”

Material Quality3%

“Poor quality materials”

Top return reasons

Functionality-Overall16%

Adhesion/Stickiness12%

Quality-Overall11%

Defective Material/Parts10%

Size-Overall8%

Weight Heavy6%

Connectivity-Overall5%

Gifting Purpose4%

Mounting3%

Product Condition2%

Common questions

Is electronic dartboard profitable to sell on Amazon United Kingdom?: The niche generates £219K/yr across 31 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the electronic dartboard niche?: 21 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in electronic dartboard?: Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Assembly/Installation. The return rate is 1.6%.
When does demand for electronic dartboard peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 7.0× the quietest.
What does it cost to enter the electronic dartboard niche?: Listings span £8.68–£396.17; the average listing price is £55.22 (sweet spot $15–$100). The average incumbent carries 573 reviews — the moat a new listing must climb.