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Electronic Dartboard

Maybe

Products sell for $55.22 on average, inside the sweet spot. But demand is soft, at -46.4% this quarter, so Electronic Dartboard is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£219K/yr193K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
49%top-5 click share · 21 brands · 34 sellers

Flapen Score

Electronic Dartboard against its category

The dotted line is the Sports & Outdoors average. Past it, Electronic Dartboard is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electronic Dartboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electronic Dartboard 193K times last year and spent an estimated £219K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
2.1%
Market size, estimated
£219Ka year
Peak month
December7.0× the quietest month
Top search term
electronic darts board22K searches a year

02 · Price

A sale here is worth £55.22.

Listings sell for £55.22 on average, from £8.68 to £396.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £55.22 that is £6K to £14K a year per listing.

Average price
£55.22inside the $15 to $100 sweet spot
Price range
£8.68–£396.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #205 within Darts & Dartboards. It carries 573 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
3.7%
Average rank
#205in Darts & Dartboards
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
573per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Electronic Dartboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

34

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 88%

Open market

39%

  • Toyrific18%
  • WINMAU15%
  • HOMCOM11%
  • RUTHLESS8%
  • Mission Darts5%
  • COSTWAY5%

Demand

Electronic Dartboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Electronic Dartboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electronic darts board22K/yr
  • electronic dart board29K/yr
  • soft tip darts board30K/yr
  • electric dart board19K/yr
  • electronic dartboard44K/yr
  • dart board electronic6K/yr
  • interactive dart board6K/yr
  • soft tip dart board set9K/yr
  • dart board electronic scoreboard4K/yr
  • soft tip dart board10K/yr

Reviews and returns

What reviews say buyers love and hate about Electronic Dartboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.57

Poor quality

The box was very light which led us to believe it might not be the quality we required

Poor quality, the sections fall out all the time

Adhesion/Stickiness8%−0.06

don't stick in the board unless they hit it exactly square on

Darts dont stick

not stick to it

Assembly/Installation7%−0.06

Unbelievably after assembling

Don't like the set up

Do not set it up as the image suggests

Value For Money7%+1.06

Its a lot of money

Definitely not value for money at that price

Waste of money

Functionality-Overall6%−0.05

Very disappointed,the darts do not stay in the board 90% of the time

It's very annoying paying this much for a product that isn't working

Wont calibrate and constantly says camera failure

Love

Quality-Overall26%+0.57

The build quality is very impressive

Excellent product

Build quality is excellent: solid construction

Fun/Entertainment Experience21%+1.95

Lots of family fun

Fun gift

Good fun

Value For Money18%+1.06

Great Value

Good value

Worth the money

Size-Overall3%−0.03

Brilliant size and our kids absolutely loved this

So easy to fit

The size feels just right

Noise Level2%+0.22

quiet for a few hours

seems quieter than my previous board

with a nice quiet, satisfying thud

Return

1.6% Return rate 10% Fixable by listing

Functionality-Overall16%▅▆▄█▆▅

Very disappointed,the darts do not stay in the board 90% of the time

It's very annoying paying this much for a product that isn't working

Wont calibrate and constantly says camera failure

Adhesion/Stickiness12%███▆▇█

don't stick in the board unless they hit it exactly square on

Darts dont stick

not stick to it

Quality-Overall11%█▇▇▃▇▆

Poor quality

The box was very light which led us to believe it might not be the quality we required

Poor quality, the sections fall out all the time

Defective Material/Parts10%▆█▆▇▂█
Size-Overall8%▆▃▁▅▅█

Not fit for purpose

I was unable to make it small enough to be of any benefit

Stand not big enough for XXL target

FAQ

Common Electronic Dartboard questions

Answered from the same tracked data.