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Ecg Monitor

Fail

The top 5 products take 100% of clicks, so Ecg Monitor is a Fail.

Flapen Score
34
34 / 100
Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 50
Market size
£743K/yr367K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Ecg Monitor against its category

The dotted line is the Sports & Outdoors average. Past it, Ecg Monitor is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecg Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ecg Monitor 367K times last year and spent an estimated £743K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £743K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
2.4%
Market size, estimated
£743Ka year
Peak month
December1.8× the quietest month
Top search term
kardia mobile ecg monitor83K searches a year

02 · Price

A sale here is worth £86.29.

Listings sell for £86.29 on average, from £68.67 to £118.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £86.29 that is £86K to £108K a year per listing.

Average price
£86.29inside the $15 to $100 sweet spot
Price range
£68.67–£118.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£86K–£108K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #15 within Sports Technology. It carries 10,045 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#15in Sports Technology
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,045per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£112K£223K£335K£446K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • AliveCor97%
  • EMAY3%

Demand

Ecg Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ecg Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kardia mobile ecg monitor83K/yr
  • ecg monitors for home use60K/yr
  • ecg33K/yr
  • kardiamobile45K/yr
  • ecg monitor26K/yr
  • kardia mobile22K/yr
  • kardia14K/yr
  • kardiamobile 6l12K/yr
  • cardio mobile device11K/yr
  • ecg machine11K/yr

FAQ

Common Ecg Monitor questions

Answered from the same tracked data.