- Flapen Score
- 34 / 100Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 5034
- Market size
- £743K/yr367K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 4 sellers
Flapen Score
Ecg Monitor against its category
The dotted line is the Sports & Outdoors average. Past it, Ecg Monitor is stronger. Inside it, weaker.
Market
The Ecg Monitor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ecg Monitor 367K times last year and spent an estimated £743K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £743K a year.
- Searches, last 12 months
- 367K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £743Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- kardia mobile ecg monitor83K searches a year
02 · Price
A sale here is worth £86.29.
Listings sell for £86.29 on average, from £68.67 to £118.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £86.29 that is £86K to £108K a year per listing.
- Average price
- £86.29inside the $15 to $100 sweet spot
- Price range
- £68.67–£118.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £86K–£108K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #15 within Sports Technology. It carries 10,045 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #15in Sports Technology
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,045per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Ecg Monitor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KardiaMobile 1-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £71.76
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

EMAY Portable ECG/EKG Monitor (Record ECG Without Smartphone) | Standalone Personal ECG Device with Screen & Data Storage | No Subscription Required
- Price
- £68.67
- Rating
- 4.7/5
- Reviews
- 985
- Age
- 7y ago
Trending
90-day click momentum
KardiaMobile 1-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £71.76
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

EMAY Portable ECG/EKG Monitor (Record ECG Without Smartphone) | Standalone Personal ECG Device with Screen & Data Storage | No Subscription Required
- Price
- £68.67
- Rating
- 4.7/5
- Reviews
- 985
- Age
- 7y ago
Newest
by launch date
KardiaMobile 1-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £71.76
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

EMAY Portable ECG/EKG Monitor (Record ECG Without Smartphone) | Standalone Personal ECG Device with Screen & Data Storage | No Subscription Required
- Price
- £68.67
- Rating
- 4.7/5
- Reviews
- 985
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- AliveCor97%
- EMAY3%
Demand
Ecg Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Ecg Monitor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kardia mobile ecg monitor83K/yr
- ecg monitors for home use60K/yr
- ecg33K/yr
- kardiamobile45K/yr
- ecg monitor26K/yr
- kardia mobile22K/yr
- kardia14K/yr
- kardiamobile 6l12K/yr
- cardio mobile device11K/yr
- ecg machine11K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ecg Monitor questions
Answered from the same tracked data.









