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Dumbbell Bar

Fail

Shoppers spend only $58K a year here, so Dumbbell Bar is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£58K/yr61K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
62%top-5 click share · 13 brands · 19 sellers

Flapen Score

Dumbbell Bar against its category

The dotted line is the Sports & Outdoors average. Past it, Dumbbell Bar is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dumbbell Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dumbbell Bar 61K times last year and spent an estimated £58K. The top 5 brands take 75% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
5.1%
Market size, estimated
£58Ka year
Peak month
January1.5× the quietest month
Top search term
dumbbell bar23K searches a year

02 · Price

A sale here is worth £18.82.

Listings sell for £18.82 on average, from £6.34 to £70.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.82 that is £2K to £5K a year per listing.

Average price
£18.82inside the $15 to $100 sweet spot
Price range
£6.34–£70.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #190 within Fitness. It carries 779 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
59%
Out of stock, average day
2.2%
Average rank
#190in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
779per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dumbbell Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • TekBox42%
  • Sunny Health & Fitness13%
  • AevQuas7%
  • Amonax7%
  • Yes4All6%
  • Amazon Basics6%

Demand

Dumbbell Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dumbbell Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dumbbell bar23K/yr
  • dumbbell bars pair15K/yr
  • dumbbell bars9K/yr
  • dumbell bar6K/yr
  • dumbell bars3K/yr
  • dumbbell handle4K/yr

Reviews and returns

What reviews say buyers love and hate about Dumbbell Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel11%−0.08

Rough product edges

Material Quality9%−0.07

NOT STEAL, PLASTIC

rather all plastic

Mounting6%−0.04

Bolt did not screw on

Quality-Overall6%+2.74

none quality checked

Defective Material/Parts6%−0.04

Bolt did not screw on

Love

Quality-Overall35%+2.74

Good quality bars

Excellent product

Great build quality

Grip18%+0.21

Easy to grip

good grip

Good solid grips nice bar

Advertised Vs Actual Product7%−0.03

It's Does the job

As expected

Does what it says on the tin

Value For Money7%+0.45

Great value for money

Great for price

Well worth the price - better than the ones I had before

Comfort-Overall5%+0.44

The bars are comfortable to hold

High quality and comfortable on the hand

comfortable to hold

Return

0.6% Return rate 31% Fixable by listing

Size-Overall26%▁▆█▁▅▄
Defective Material/Parts17%█▆▄▁█▆

Bolt did not screw on

Material Quality10%█▃▁▅▁▁

NOT STEAL, PLASTIC

rather all plastic

Grip7%▁▁▁▅█▆

bar diameter a little small for grip

Quality-Overall6%▁▁▁█▁▁

none quality checked

FAQ

Common Dumbbell Bar questions

Answered from the same tracked data.