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Deerrun Walking Pad

Fail

Shoppers spend only $37K a year here, so Deerrun Walking Pad is a Fail.

Flapen Score
34
34 / 100
Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 50
Market size
£37K/yr54K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
79%top-5 click share · 8 brands · 13 sellers

Flapen Score

Deerrun Walking Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Deerrun Walking Pad is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deerrun Walking Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deerrun Walking Pad 54K times last year and spent an estimated £37K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.7%
Market size, estimated
£37Ka year
Peak month
January2.1× the quietest month
Top search term
deerrun walking pad20K searches a year

02 · Price

A sale here is worth £96.67.

Listings sell for £96.67 on average, from £13.89 to £168.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £96.67 that is £0 to £10K a year per listing.

Average price
£96.67inside the $15 to $100 sweet spot
Price range
£13.89–£168.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #91 within Fitness. It carries 245 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
50%
Out of stock, average day
19.1%
Average rank
#91in Fitness
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
12

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
16 months

Products

Top Deerrun Walking Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Zeporix34%
  • Superun24%
  • DeerRun23%
  • Lacuffy7%
  • Cardirun5%
  • MJWW2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Deerrun Walking Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Deerrun Walking Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deerrun walking pad20K/yr
  • deer run walking pad23K/yr
  • deerrun6K/yr
  • deerun walking pad5K/yr

Reviews and returns

What reviews say buyers love and hate about Deerrun Walking Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level11%

Very loud

jeez its loud

It is a little noisy

Durability9%−0.10

Had it a month

Broke after a short period

Broken after about 6 weeks

Weight Heavy6%−0.02

Bit heavier than I anticipated

is extremely heavy

very very heavy

Functionality-Overall5%−0.06

it was disappointing that the product itself did not function as expected

Doesnt work

Does not work properluly

Quality-Overall4%+0.54

The plastic itself doesnt feel super premium quality

Cheapest

Poor quality

Love

Value For Money20%+1.15

worth every penny

Excellent value for money

Best for the price

Quality-Overall13%+0.54

Excellent Quality

Excellent build quality

the build quality for the price is brilliant

Ease Of Use11%+0.79

Easy to use

easy to move

easy to follow

Exercise/Sports Suitability10%+0.43

Great for exercise

Great Exercise Machine

good for walking

Noise Level7%

doesnt make noise

It is not noisy

not too noisy

Return

1.5% Return rate 29% Fixable by listing

Size-Overall18%█▇████
Noise Level11%▅▅▂█▆▅

Very loud

jeez its loud

It is a little noisy

Functionality-Overall11%▅▄▇▆█▅

it was disappointing that the product itself did not function as expected

Doesnt work

Does not work properluly

Defective Material/Parts11%█▆▇█▇█

Some screws where missing

the underneath of the screen hard plastic bit was cracked in half

does not work it has a electrical fault

Weight Heavy10%▆█▅▄▃▃

Bit heavier than I anticipated

is extremely heavy

very very heavy

FAQ

Common Deerrun Walking Pad questions

Answered from the same tracked data.