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Darts Scoreboard

Fail

Demand is soft, at -49.0% this quarter, so Darts Scoreboard is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£778K/yr473K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
89%top-5 click share · 7 brands · 17 sellers

Flapen Score

Darts Scoreboard against its category

The dotted line is the Sports & Outdoors average. Past it, Darts Scoreboard is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darts Scoreboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Darts Scoreboard 473K times last year and spent an estimated £778K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £778K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
1.5%
Market size, estimated
£778Ka year
Peak month
January6.0× the quietest month
Top search term
darts scoreboard71K searches a year

02 · Price

A sale here is worth £111.87.

Listings sell for £111.87 on average, from £19.74 to £396.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £111.87 that is £11K to £28K a year per listing.

Average price
£111.87above the $15 to $100 sweet spot
Price range
£19.74–£396.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£11K–£28K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #134 within Darts & Dartboards. It carries 662 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
12.6%
Average rank
#134in Darts & Dartboards
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Darts Scoreboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£156K£311K£467K£622K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • WINMAU63%
  • Thomas & Anca Club Supplies Ltd10%
  • Viper by GLD Products9%
  • PerfectDarts6%
  • KOTO darts5%
  • Target Darts3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Darts Scoreboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Darts Scoreboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darts scoreboard71K/yr
  • dart scorer electronic42K/yr
  • darts scoreboard electronic39K/yr
  • dart scorer42K/yr
  • darts scorer47K/yr
  • electronic darts scorer36K/yr
  • darts counter37K/yr
  • dart counter28K/yr
  • dart scoreboard19K/yr
  • darts auto scoring system21K/yr

Reviews and returns

What reviews say buyers love and hate about Darts Scoreboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation38%−0.30

Don't like the set up

Do not set it up as the image suggests

Functionality-Overall25%−0.19

It's very annoying paying this much for a product that isn't working

Measurement/Reading Accuracy13%−0.09

you should be getting 98% accuracy

Visibility8%−0.02

not very clear

Love

Ease Of Use33%+2.13

easy to use

Handy for many features for darts

Easy to use if you take a little time to understand to start with

Value For Money21%−0.01

Great Value

Good value

Worth the money

Fun/Entertainment Experience13%+1.22

lots of fun

Definitely makes playing a lot more fun

Love this it not only does the games

Quality-Overall11%+0.64

excellent scorer

Nice product

Build quality is excellent: solid construction

Efficiency6%+0.20

Works well

Works good

Return

2.3% Return rate 13% Fixable by listing

Functionality-Overall22%▃▄█▇▇▄

It's very annoying paying this much for a product that isn't working

Defective Material/Parts13%▁▆▄▄▁█
Display-Overall9%█▃▁▃▁▁
Touch/Button Controls9%▃▃▁▁▇█
Size-Overall7%▁▇▁▄▇█

FAQ

Common Darts Scoreboard questions

Answered from the same tracked data.