darts mat
Worth a lookShows low returns (0.8%), but soft demand (-53.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£20.11avg listing price — sweet spot $15–$100
Price range
Great£4.06–£47.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£821K£821K/yr · 923K searches
Review moat
Good839.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-53.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, darts mat is a £821K/yr Amazon United Kingdom market (923K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
darts mat market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £503K–£603K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 93%
- Out of stock
- 6.2%
- Avg brand age
- 31 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
22
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
9%
- KOTO darts32%
- DESIGNA DARTS31%
- M.J COMFY-LIFE9%
- WINMAU8%
- Generic6%
- Target Darts5%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.1×
Top darts mat search terms
- darts mat268K/yr
- darts oche117K/yr
- dart mat95K/yr
- darts oche mat61K/yr
- oche mat59K/yr
- dart mat for floor55K/yr
- oche47K/yr
- dart oche37K/yr
- darts mat rubber with oche37K/yr
- dart board mat19K/yr
Top darts mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KOTO - Carpet Checkout Darts Mat Without Oche 237x60cm Checkout Table
KOTO darts£20.224.5★1,647 rev
Designa Darts | Non Slip Carpet Darts Mat with Checkout Design | Multiple Colours & Sizes. (Green 60cm)
DESIGNA DARTS£20.484.5★1,209 rev
Designa | NonSlip Darts Mat | HeavyDuty Carpet Dartboard Throw Line Mat with Checkout Design | Blue (60cm) Multiple Colours & Sizes.
DESIGNA DARTS£20.394.5★1,209 rev
KOTO - Checkout Darts Mat No Oche 237x60cm EVA Non-Slip Underside
KOTO darts£20.344.5★1,647 rev
M.J COMFY-LIFE Darts Mat with 4 Throwing Distances 300cm x 62cm
M.J COMFY-LIFE£11.764.5★273 rev
Newest
by launch date
Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
Generic£8.792 rev
Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party
Generic£10.622 rev
Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.312 rev
Thmins Darts Mat with Checkout Design and Oche Line Non-Slip Floor Mat with Standard Throw Distances and Protective Surface.
THMINS£24.072 rev
Ruthless | Puzzle Foam Dart Mat for Beginners and Professionals | Black & Red | 60 x 237cm.
RUTHLESS£18.2993 rev
Trending
90-day click momentumThmins Darts Mat with Checkout Design and Oche Line Non-Slip Floor Mat with Standard Throw Distances and Protective Surface.
THMINS£24.074.5★
Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
Generic£8.792.9★
Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party
Generic£10.625.0★
Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.315.0★
Designa Darts | Non Slip Carpet Darts Mat with Checkout Design | Multiple Colours & Sizes. (Green 60cm)
DESIGNA DARTS£20.484.5★
What buyers say about darts mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good strong quality”
“Worth every penny”
“As described”
“Its kinda got non slip on it”
“Easy to use”
“durable”
“Works well in grandson's bedroom protecting walking backwards”
“Also thick enough to catch a dart bounce out rather than peirce a wooden floor”
“Works well”
“Quality piece of rubber that lays flat every time it's unrolled at a fantastic price compared to other sites”
What buyers complain about
“Not very good if in carpet needs some sort of adhesion ok on tiles or flat surface”
“Cheap and nothing fancy”
“It wasn't cheap either”
“definitely isnt non slip”
“Doesnt fit together perfectly”
“Not as heavy as the premium mats”
“Would have been better to have bought a rubber strip”
“Doesnt stay together”
“It curls up and comes apart”
Top return reasons
Common questions
- Is darts mat profitable to sell on Amazon United Kingdom?
- The niche generates £821K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the darts mat niche?
- 12 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in darts mat?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.8%.
- When does demand for darts mat peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 9.1× the quietest.
- What does it cost to enter the darts mat niche?
- Listings span £4.06–£47.72; the average listing price is £20.11 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.