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Darts Mat

Darts Mat shows low returns (0.8%), but soft demand (-53.8% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 74Growth 0Conversion 54Competition 45Returns 96Price range 75Avg price 88Brand share 32Review moat 67Quality gap 63
This niche Category average

Is Darts Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Darts Mat is a £821K/yr Amazon United Kingdom market (923K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 54/100.

Darts Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -53.8% over the last 90 days and 4.4% of searches end in a purchase.

£821K

revenue / yr

Units sold / yr30K
Search volume / yr-53.8%923K
Conversion rate4.4%
Avg price£20.11

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 22
Top-5 product click share58%
Open market14%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews840

Top Darts Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£33K£66K£98K£131K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

9%

  • KOTO darts32%
  • DESIGNA DARTS31%
  • M.J COMFY-LIFE9%
  • WINMAU8%
  • Generic6%
  • Target Darts5%
  • Open — no brand owns it (6 brands, 9%)

Darts Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume923KCVR4.4%Products27Brands12Top 5 Brands86%OOS Rate6.2%Rating4.4★Reviews840Avg BSR#113
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.1×

Top Darts Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • darts mat268K/yr
  • darts oche117K/yr
  • dart mat95K/yr
  • darts oche mat61K/yr
  • oche mat59K/yr
  • dart mat for floor55K/yr
  • oche47K/yr
  • dart oche37K/yr
  • darts mat rubber with oche37K/yr
  • dart board mat19K/yr

What reviews say buyers love and hate about Darts Mat

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall36%

Good strong quality

Value For Money18%

Worth every penny

Advertised Vs Actual Product13%

As described

Grip4%

Its kinda got non slip on it

Ease Of Use3%

Easy to use

What buyers complain about

72% of reviews
Adhesion/Stickiness21%

Not very good if in carpet needs some sort of adhesion ok on tiles or flat surface

Quality-Overall13%

Cheap and nothing fancy

Value For Money11%

It wasn't cheap either

Grip7%

definitely isnt non slip

Size-Overall6%

Doesnt fit together perfectly

Darts Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Advertised Vs Actual Product
12%
3Quality-Overall
10%
4Adhesion/Stickiness
6%
5Material Quality
6%

Common Darts Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Darts Mat 54/100 on Amazon United Kingdom — Worth a look. The niche generates £821K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -53.8% over the last 90 days.
Search demand for Darts Mat on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 9.1× the quietest.