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Darts Mat

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -53.8% this quarter, so Darts Mat is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£821K/yr923K searches / yr
90-day growth
-53.8%search demand this quarter
Competition
58%top-5 click share · 12 brands · 22 sellers

Flapen Score

Darts Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Darts Mat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darts Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Darts Mat 923K times last year and spent an estimated £821K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 923K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £821K a year.

Searches, last 12 months
923K
Growth, 90 days vs prior 90
-53.8%
Conversion, latest week
4.4%
Market size, estimated
£821Ka year
Peak month
January9.1× the quietest month
Top search term
darts mat268K searches a year

02 · Price

A sale here is worth £20.11.

Listings sell for £20.11 on average, from £4.06 to £47.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £20.11 that is £5K to £10K a year per listing.

Average price
£20.11inside the $15 to $100 sweet spot
Price range
£4.06–£47.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #113 within Darts & Dartboards. It carries 840 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
59%
Out of stock, average day
6.2%
Average rank
#113in Darts & Dartboards
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Darts Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£98K£131K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

9%

  • KOTO darts32%
  • DESIGNA DARTS31%
  • M.J COMFY-LIFE9%
  • WINMAU8%
  • Generic6%
  • Target Darts5%
  • Open — no brand owns it (6 brands, 9%)

Demand

Darts Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Darts Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darts mat268K/yr
  • darts oche117K/yr
  • dart mat95K/yr
  • darts oche mat61K/yr
  • oche mat59K/yr
  • dart mat for floor55K/yr
  • oche47K/yr
  • dart oche37K/yr
  • darts mat rubber with oche37K/yr
  • dart board mat19K/yr

Reviews and returns

What reviews say buyers love and hate about Darts Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.23

Not very good if in carpet needs some sort of adhesion ok on tiles or flat surface

meaning it is no longer sticking to anything

Not very sticky either

Quality-Overall13%+2.17

Cheap and nothing fancy

Poor quality

Rubbish

Value For Money11%+1.09

It wasn't cheap either

Disappointing performance and overpriced

Dont bother over priced rubbish

Grip7%−0.05

definitely isnt non slip

Its problem is that its not non slip

does slip sometimes

Size-Overall6%−0.03

Doesnt fit together perfectly

Far too small

Smaller than expected

Love

Quality-Overall36%+2.17

Good strong quality

Excellent product

Good quality mat

Value For Money18%+1.09

Worth every penny

Good value for money

Good price

Advertised Vs Actual Product13%+0.41

As described

As advertised

Just what i needed

Grip4%−0.05

Its kinda got non slip on it

Offers reasonable slip resistance

It has good slip resistance

Ease Of Use3%+0.18

Easy to use

Very handy

Handy to put awsy if needed

Return

0.8% Return rate 54% Fixable by listing

Size-Overall32%▆▅██▆▇

Doesnt fit together perfectly

Far too small

Smaller than expected

Advertised Vs Actual Product12%▃▃▃▄▅█
Quality-Overall10%▆▄▃▃█▆

Cheap and nothing fancy

Poor quality

Rubbish

Adhesion/Stickiness6%▁▅▅▅█▂

Not very good if in carpet needs some sort of adhesion ok on tiles or flat surface

meaning it is no longer sticking to anything

Not very sticky either

Material Quality6%██▆▆▄▆

FAQ

Common Darts Mat questions

Answered from the same tracked data.