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Darts Holder

Fail

Demand is soft, at -58.9% this quarter, so Darts Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£175K/yr323K searches / yr
90-day growth
-58.9%search demand this quarter
Competition
58%top-5 click share · 16 brands · 27 sellers

Flapen Score

Darts Holder against its category

The dotted line is the Sports & Outdoors average. Past it, Darts Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darts Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Darts Holder 323K times last year and spent an estimated £175K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-58.9%
Conversion, latest week
5.9%
Market size, estimated
£175Ka year
Peak month
January7.8× the quietest month
Top search term
darts holder122K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £5.41 to £16.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.15 that is £2K to £5K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£5.41–£16.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #195 within Darts & Dartboards. It carries 137 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#195in Darts & Dartboards
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
137per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Darts Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£70K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

27%

  • WINMAU31%
  • Dlishka13%
  • CyeeLife12%
  • HONRIGO8%
  • Unicorn5%
  • Kaempe4%

Demand

Darts Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Darts Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darts holder122K/yr
  • dart holder87K/yr
  • darts holder wall mounted16K/yr
  • dart holder for wall14K/yr
  • dart holder stand14K/yr
  • darts holder stand17K/yr
  • dart stand holder7K/yr
  • darts display stand6K/yr
  • dart holders5K/yr
  • wall mounted darts holder6K/yr

Reviews and returns

What reviews say buyers love and hate about Darts Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength26%−0.20

the plastic is so brittle it fell to bits

Its made of fairly flimsy acrylic

albeit it does seem a little wobbly at times

Quality-Overall10%+1.69

its quite poor quality and there are cheaper alternatives that look and work better

Average

Pretty average to be honest

Value For Money10%+0.73

Expensive,

Overpriced for what it is, definitely

Little bit over priced only reason not 5 star

Size-Overall8%−0.06

Not fit for purpose

Hard Feel8%−0.02

Texture is quite rough though

Love

Quality-Overall32%+1.69

No complaints

It is extremely well made compared to others Ive had in the past

Great quality

Value For Money18%+0.73

Valued the money

Good for the price

good value

Advertised Vs Actual Product10%+0.48

Exactly what it looks like and works well

Does what it says

Just what I needed

Storage Capacity9%+0.48

Cool storage for your darts

Great for storing darts when not in use

Brilliant little storage item

Ease Of Use6%−0.01

Simple

the facility to hold three sets of flights as well as four sets of darts is welcome

Easy to put on wall

Return

0.5% Return rate 29% Fixable by listing

Quality-Overall28%▇▅█▆▁▁

its quite poor quality and there are cheaper alternatives that look and work better

Average

Pretty average to be honest

Size-Overall23%▁█▆▄▅▁

Not fit for purpose

Defective Material/Parts7%█▅▁▆▁▁
Value For Money5%▁▁▁▁█▁

Expensive,

Overpriced for what it is, definitely

Little bit over priced only reason not 5 star

Product Condition3%█▁▆▁▁▁

FAQ

Common Darts Holder questions

Answered from the same tracked data.