Is darts holder profitable to sell on Amazon United Kingdom?

The niche generates £175K/yr across 20 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -58.9%. Flapen's verdict: Skip it (47/100).

How competitive is the darts holder niche?

16 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in darts holder?

Top complaints mined from reviews: Strength, Quality-Overall, Value For Money. The return rate is 0.5%.

When does demand for darts holder peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the darts holder niche?

Listings span £5.41–£16.61; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.

darts holder

Skip it

Soft demand (-58.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great136.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£175K

£175K/yr · 323K searches

Avg price

Okay£9.15

avg listing price — sweet spot $15–$100

Price range

Bad£5.41–£16.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-58.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, darts holder is a £175K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

darts holder market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £114K–£137K; units × avg price
Conversion rate: 5.9%
Avg BSR: #195
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 8.1%
Avg brand age: 24 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

27%

WINMAU31%
Dlishka13%
CyeeLife12%
HONRIGO8%
Unicorn5%
Kaempe4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.9% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top darts holder search terms

darts holder122K/yr -59.4%3.0% conv.
dart holder87K/yr -58.5%2.9% conv.
darts holder wall mounted16K/yr -46.0%3.7% conv.
dart holder for wall14K/yr -51.5%3.5% conv.
dart holder stand14K/yr -65.3%2.7% conv.
darts holder stand17K/yr -70.3%2.9% conv.
dart stand holder7K/yr -50.2%2.4% conv.
darts display stand6K/yr -52.7%1.4% conv.
dart holders5K/yr -56.9%1.5% conv.
wall mounted darts holder6K/yr -63.0%3.2% conv.

All search terms

Top darts holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WINMAU Wave Dart Display Stand Holds 2 Fully Assembled Dart Sets Clear ABS Dart Storage Stand for Home Club & Display

WINMAU£9.144.6★454 rev

Dart Holder Mini Darts Station Stylish Darts Storage Rack For Soft&Steel Tip Darts Dart Board Accessories For Home&Club Use Space-Saving Dart Dock With Secure Grip Dartdock For 12 Darts. (2PCS A)

Dlishka£7.304.4★166 rev

2Pcs Dart Holder Mini Darts Station Darts Storage Stand Space-Saving Dart Base Station Darts-Storage Rack For Soft & Steel Tip-Darts for Soft&Steel Tip Dart-Board Accessories Home&Club Use

HONRIGO£5.414.6★3 rev

Unicorn Darts Stand | Clear Acrylic Dart Station | Holds & Displays 6 Sets of Darts

Unicorn£10.264.7★579 rev

CyeeLife Wall Mounted Darts Holder/Stand Dart Case Displays 6 Set of Steel/Soft Tip Darts Compatible with All Sisal & Electronic Dartboards Surrounds & Cabinets

CyeeLife£5.854.4★264 rev

Newest

by launch date

Wall Mounted 21 Dart Rack Darts Holder For Game Room Man Cave and Darts Storage - Vertical Darts Display Organizer.

Generic£8.034 rev

3mo ago

LUCTHY Wall Mounted Acrylic Dart Rack for 6 Darts Adhesive or Screw

LUCTHY£5.871 rev

4mo ago

Acrylic Dart Holder Stand for Desk Stable Base with Non-Slip Pads Holds 12 Fully Assembled Steel Soft Tip Darts Compact Tabletop Shelf Rack for Dart Storage Organizer Display

MKEOIEAU£7.432 rev

5mo ago

2Pcs Dart Holder Mini Darts Station Darts Storage Stand Space-Saving Dart Base Station Darts-Storage Rack For Soft & Steel Tip-Darts for Soft&Steel Tip Dart-Board Accessories Home&Club Use

HONRIGO£5.413 rev

6mo ago

Mission Darts | Darts Station 12 | Holds 12 darts | Acrylic Darts Display Arc | Multiple Colours Available. (Blue)

Mission Darts£9.9327 rev

7mo ago

What buyers say about darts holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“No complaints”

Value For Money18%

“Valued the money”

Advertised Vs Actual Product10%

“Exactly what it looks like and works well”

Storage Capacity9%

“Cool storage for your darts”

Ease Of Use6%

“Simple”

Display-Overall4%

“Perfect, fit all my darts and made a smart display, well made and good value”

Design-Overall3%

“Good design”

Safe To Use2%

“Safety first”

Grip2%

“Fantastic holder for multiple darts”

Weight Light2%

“Some darts holders look quite lightweight”

What buyers complain about

Strength26%

“the plastic is so brittle it fell to bits”

Quality-Overall10%

“its quite poor quality and there are cheaper alternatives that look and work better”

Value For Money10%

“Expensive,”

Size-Overall8%

“Not fit for purpose”

Hard Feel8%

“Texture is quite rough though”

Grip8%

“I bought two sets of Gezzys which arent grippy enough for me so this will dispay them nicely”

Ease Of Use6%

“Again, an inconvenience rather than a problem”

Material Quality4%

“The material quality is a little below expectations”

Color2%

“see-through block rather than white”

Top return reasons

Quality-Overall28%

Size-Overall23%

Defective Material/Parts7%

Value For Money5%

Product Condition3%

Scratch Resistance3%

Print Quality2%

Maintenance And Repair2%

Functionality-Overall2%

Material Quality2%

Common questions

Is darts holder profitable to sell on Amazon United Kingdom?: The niche generates £175K/yr across 20 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -58.9%. Flapen's verdict: Skip it (47/100).
How competitive is the darts holder niche?: 16 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in darts holder?: Top complaints mined from reviews: Strength, Quality-Overall, Value For Money. The return rate is 0.5%.
When does demand for darts holder peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 7.8× the quietest.
What does it cost to enter the darts holder niche?: Listings span £5.41–£16.61; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.