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Darts Case

Fail

Demand is soft, at -63.1% this quarter, so Darts Case is a Fail.

Flapen Score
34
34 / 100
Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 50
Market size
£347K/yr859K searches / yr
90-day growth
-63.1%search demand this quarter
Competition
75%top-5 click share · 7 brands · 17 sellers

Flapen Score

Darts Case against its category

The dotted line is the Sports & Outdoors average. Past it, Darts Case is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darts Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Darts Case 859K times last year and spent an estimated £347K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.

Searches, last 12 months
859K
Growth, 90 days vs prior 90
-63.1%
Conversion, latest week
4.5%
Market size, estimated
£347Ka year
Peak month
January6.6× the quietest month
Top search term
darts case511K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £5.01 to £14.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.09 that is £9K to £11K a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£5.01–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #12 within Darts & Dartboards. It carries 1,205 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#12in Darts & Dartboards
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Darts Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£139K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Harrows62%
  • Target Darts24%
  • Mission Darts4%
  • Invalidism3%
  • CyeeLife3%
  • centaur2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Darts Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Darts Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darts case511K/yr
  • dart case113K/yr
  • target darts case37K/yr
  • darts case for k flex flights32K/yr
  • dart cases22K/yr
  • dart cases & wallets19K/yr
  • darts cases14K/yr
  • darts case hard shell14K/yr
  • darts wallet12K/yr
  • darts case holds 6 darts12K/yr

Reviews and returns

What reviews say buyers love and hate about Darts Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.09

Good case wasnt expecting it to be that big

Tight

Tight fit

Advertised Vs Actual Product14%−0.03

it doesnt fit how it shows on the images

Strap/String Quality7%−0.02

Does not include a carry strap

Weight Heavy3%

Quite bulky

Love

Quality-Overall27%+2.53

Quality perfect for holding my good darts

Very happy with the quality of the case

Good Quality

Value For Money18%+0.58

worth the money

Good price

Excellent value

Size-Overall12%−0.09

fits well thanks

Fits as described

Fits very nicely into the pocket

Storage Capacity10%−0.03

Good storage capacity

Lots of space

A fine case good storage

Advertised Vs Actual Product9%−0.03

Just works

Does the job

As described

Return

0.6% Return rate 76% Fixable by listing

Size-Overall68%▆▇▆▆██

Good case wasnt expecting it to be that big

Tight

Tight fit

Quality-Overall6%▄▄█▅▃▁
Defective Material/Parts6%█▇▆▁▄▁
Advertised Vs Actual Product4%▅▇▁█▁▁

it doesnt fit how it shows on the images

Zipper Quality4%▁▄▆▇█▁

FAQ

Common Darts Case questions

Answered from the same tracked data.