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Dartboard Cabinet

Fail

Prices span $16.28–$1346.56, mostly outside the sweet spot, so Dartboard Cabinet is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£176K/yr181K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
48%top-5 click share · 14 brands · 24 sellers

Flapen Score

Dartboard Cabinet against its category

The dotted line is the Sports & Outdoors average. Past it, Dartboard Cabinet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dartboard Cabinet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dartboard Cabinet 181K times last year and spent an estimated £176K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
1.3%
Market size, estimated
£176Ka year
Peak month
January6.9× the quietest month
Top search term
dartboard cabinet40K searches a year

02 · Price

A sale here is worth £78.03.

Listings sell for £78.03 on average, from £16.28 to £1346.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £78.03 that is £0 to £8K a year per listing.

Average price
£78.03inside the $15 to $100 sweet spot
Price range
£16.28–£1346.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #108 within Darts & Dartboards. It carries 562 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
74%
Out of stock, average day
6.3%
Average rank
#108in Darts & Dartboards
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
562per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dartboard Cabinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

24

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

48%

Top 20: 86%

Open market

15%

  • RUTHLESS23%
  • WINMAU20%
  • GORILLA DARTS17%
  • peleya16%
  • Target Darts6%
  • STASUN3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Dartboard Cabinet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Dartboard Cabinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dartboard cabinet40K/yr
  • dart board cabinet30K/yr
  • waterproof dartboard cabinet8K/yr
  • dart board cabinet only19K/yr
  • dart board with cabinet16K/yr
  • outdoor dartboard cabinet3K/yr
  • dartboard cabinets11K/yr
  • darts cabinet10K/yr
  • dart cabinet7K/yr
  • dart board cabinet set7K/yr

Reviews and returns

What reviews say buyers love and hate about Dartboard Cabinet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+1.09

POOR QUALITY FLIMSY CUPBOARD DONT BUY NOT GOOD VALUE

Which isn't as good a quality as the dartboard that comes with the cabinet

Average rating, its cheap, its okay

Durability10%−0.05

darts aint really durable they broke in a week

isn't long lasting

Wire has starred splitting after all month of light use

Weight Heavy9%−0.04

Quite heavy

Really heavy sent back

It weighs ton

Assembly/Installation5%−0.01

Unbelievably after assembling

had to make some extra holes to install

Material Quality4%−0.02

Poor quality materials

the cabinet IS NOT ALUMINIUM

it is not made of aluminium

Love

Quality-Overall35%+1.09

Excellent Product

Good quality item is sturdy made well

Very good quality product, easy to install, good price

Value For Money26%+2.37

Money well spent

Money well spent

Great value

Size-Overall4%+0.23

Fits perfectly

fits nicely into the case very good value for money

Fits snuggly so it doesn't fall off

Fun/Entertainment Experience3%+0.17

Fun set up

Great fun for hours

Good fun

Advertised Vs Actual Product3%+0.28

way better than expected

Exactly as described

Exactly as pictured

Return

1.2% Return rate 38% Fixable by listing

Size-Overall27%█▆▄▄▅▅
Weight Heavy16%▇▄▅▂█▆

Quite heavy

Really heavy sent back

It weighs ton

Quality-Overall10%▆█▆█▂█

POOR QUALITY FLIMSY CUPBOARD DONT BUY NOT GOOD VALUE

Which isn't as good a quality as the dartboard that comes with the cabinet

Average rating, its cheap, its okay

Defective Material/Parts7%▂█▇▆▂▅
Advertised Vs Actual Product5%▃██▆▆▁

FAQ

Common Dartboard Cabinet questions

Answered from the same tracked data.