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Dart Stems

Fail

Demand is soft, at -54.2% this quarter, so Dart Stems is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£110K/yr405K searches / yr
90-day growth
-54.2%search demand this quarter
Competition
27%top-5 click share · 25 brands · 39 sellers

Flapen Score

Dart Stems against its category

The dotted line is the Sports & Outdoors average. Past it, Dart Stems is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dart Stems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dart Stems 405K times last year and spent an estimated £110K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
4.1%
Market size, estimated
£110Ka year
Peak month
January5.1× the quietest month
Top search term
dart stems158K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £2.22 to £14.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £6.66 that is £666 to £2K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£2.22–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£666–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #44 within Darts & Dartboards. It carries 1,282 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
8.8%
Average rank
#44in Darts & Dartboards
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,282per listing
Listings tracked
77

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dart Stems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

39

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

27%

Top 20: 63%

Open market

24%

  • WINMAU19%
  • Target Darts18%
  • RED DRAGON11%
  • Unicorn10%
  • Harrows9%
  • CyeeLife9%

Demand

Dart Stems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 5.1×

Search terms

Top Dart Stems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dart stems158K/yr
  • darts stems71K/yr
  • dart shafts47K/yr
  • darts shafts22K/yr
  • short dart stems15K/yr
  • dart stems short13K/yr
  • pro grip dart stems14K/yr
  • extra short dart stems9K/yr
  • dart stems medium7K/yr
  • metal dart stems7K/yr

Reviews and returns

What reviews say buyers love and hate about Dart Stems

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.18

Shaft all broke within a week

Break easily

Durability an issue

Quality-Overall14%+2.51

quality control is poor

Cheaply made and do not last long

Poor quality

Size-Overall11%−0.01

the threads don't fit very well,they are too tight

Perfect just wrong size

theyre smaller than the average flight size

Material Quality8%−0.04

Plastic poorly made

do better than this plastic crap

I don't believe these are nylon

Strength8%−0.07

Easily break

Fragile

The flights only wobbled slightly

Love

Quality-Overall34%+2.51

Good quality spot on

The quality it excellent as they are very strong

Excellent product

Value For Money23%+1.30

Good value for money

Great value

Good price

Advertised Vs Actual Product8%−0.01

Exactly what I wanted

exactly as advertised

Exactly as described

Durability5%−0.18

Durable

more durable than most other cheap makes

have not broken as of yet

Size-Overall3%−0.01

CyeeLife 180 Piece Darts Custom Fit Pack Set

the Fit was very Fair

The fit is secure

Return

0.4% Return rate 67% Fixable by listing

Size-Overall39%▆▄▅▅▄█

the threads don't fit very well,they are too tight

Perfect just wrong size

theyre smaller than the average flight size

Advertised Vs Actual Product9%▃▄▃▅█▁

Not what they're meant to

I was not happy as your description says short stems shaft but they are not I would say they are medium or long so was not happy

Not as describrd

Quality-Overall7%▅▅▄█▁▁

quality control is poor

Cheaply made and do not last long

Poor quality

Durability6%▆▃▅▁▅█

Shaft all broke within a week

Break easily

Durability an issue

Color6%▃██▂▁▁

FAQ

Common Dart Stems questions

Answered from the same tracked data.