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42

dart flights

Skip it

Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.

Market size 66Growth 0Conversion 42Competition 61Returns 98Price range 0Avg price 24Brand share 11Review moat 36Quality gap 48

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Good£639K

£639K/yr · 2.2M searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,876.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.74

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-58.3%

90-day search growth — must beat 0% to launch

Price range

Bad£3.38–£14.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dart flights is a £639K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dart flights market data

Units sold / yr
60K–80K
avg 750–1,000/product
Revenue / yr
£524K–£699K
units × avg price
Conversion rate
3.3%
Avg BSR
#19
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
2.1%
Avg brand age
36 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

2%

  • Target Darts64%
  • CyeeLife16%
  • WINMAU7%
  • GYTFOG4%
  • RED DRAGON4%
  • Harrows3%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.7×

Top dart flights search terms

  • dart flights455K/yr
  • k flex flights413K/yr
  • k flex287K/yr
  • darts flights203K/yr
  • kflex128K/yr
  • kflex dart flights161K/yr
  • target k flex56K/yr
  • integrated dart flights61K/yr
  • dart flights and stems61K/yr
  • k flex dart flights64K/yr
All search terms

Top dart flights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£64K20%£128K30%£192K40%£256K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dart flights

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality spot on”

Value For Money19%

“Good value for money”

Advertised Vs Actual Product7%

“As described”

Color6%

“Loves the assortment of different colours”

Design-Overall4%

“Design is good”

Size-Overall4%

“Good fit”

Durability3%

“these are holding up really well”

Flexibility3%

“dont feel flimsy or overly flexible”

Weight Light3%

“They're light and quite strong”

Ease Of Use3%

“Easy to apply”

What buyers complain about

Durability20%

“Shaft all broke within a week”

Quality-Overall10%

“Rubbish”

Strength10%

“very flimsy”

Value For Money8%

“Great product, expensive though”

Size-Overall8%

“Not as big as advert it shows four people behind these towels misleading the one she holds up”

Functionality-Overall5%

“They dont fly properly”

Flexibility3%

“I've noticed the crazy deflections from kflex are now much rarer”

Ease Of Cleaning3%

“snapped clean off at the point where it screws into the barrel”

Balance/Stability3%

“it throws the balance off massively”

Add-Ons/Attachments3%

“Doesn't screw on properly”

Top return reasons

Size-Overall32%
Quality-Overall9%
Color8%
Durability8%
Defective Material/Parts8%
Functionality-Overall5%
Advertised Vs Actual Product4%
Product Condition3%
Weight Heavy3%
Shape/Style2%

Common questions

Is dart flights profitable to sell on Amazon United Kingdom?
The niche generates £639K/yr across 27 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -58.3%. Flapen's verdict: Skip it (42/100).
How competitive is the dart flights niche?
7 brands and 15 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in dart flights?
Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.5%.
When does demand for dart flights peak?
Demand peaks in Jan–Feb–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the dart flights niche?
Listings span £3.38–£14.12; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.