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Dart Flights

Fail

Demand is soft, at -58.3% this quarter, so Dart Flights is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£639K/yr2.2M searches / yr
90-day growth
-58.3%search demand this quarter
Competition
49%top-5 click share · 7 brands · 15 sellers

Flapen Score

Dart Flights against its category

The dotted line is the Sports & Outdoors average. Past it, Dart Flights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dart Flights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dart Flights 2.2M times last year and spent an estimated £639K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-58.3%
Conversion, latest week
3.3%
Market size, estimated
£639Ka year
Peak month
January7.7× the quietest month
Top search term
dart flights455K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £3.38 to £14.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £8.74 that is £7K to £9K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£3.38–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #19 within Darts & Dartboards. It carries 2,877 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#19in Darts & Dartboards
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,877per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dart Flights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£64K£128K£192K£256K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

2%

  • Target Darts64%
  • CyeeLife16%
  • WINMAU7%
  • GYTFOG4%
  • RED DRAGON4%
  • Harrows3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dart Flights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Dart Flights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dart flights455K/yr
  • k flex flights413K/yr
  • k flex287K/yr
  • darts flights203K/yr
  • kflex128K/yr
  • kflex dart flights161K/yr
  • target k flex56K/yr
  • integrated dart flights61K/yr
  • dart flights and stems61K/yr
  • k flex dart flights64K/yr

Reviews and returns

What reviews say buyers love and hate about Dart Flights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.15

Shaft all broke within a week

Breaking after a few games

Broken after 2 months awful

Quality-Overall10%+1.40

Rubbish

Cheap

No quality

Strength10%−0.07

very flimsy

They seem more flimsy than normal kflex

Flimsy

Value For Money8%+1.20

Great product, expensive though

the price is quite expensive for just 3 of them

Over priced

Size-Overall8%−0.03

Not as big as advert it shows four people behind these towels misleading the one she holds up

theyre smaller than the average flight size

the o-rings are very small

Love

Quality-Overall28%+1.40

Good quality spot on

Amazing quality

The build quality is great

Value For Money19%+1.20

Good value for money

Money well spent

Good value

Advertised Vs Actual Product7%+0.16

As described

Exactly what I wanted

exactly as advertised

Color6%+0.61

Loves the assortment of different colours

Nice colour

true to colour

Design-Overall4%+0.27

Design is good

Nice slick black design

The design helps reduce deflections

Return

0.5% Return rate 57% Fixable by listing

Size-Overall32%▇▆▇▆▇█

Not as big as advert it shows four people behind these towels misleading the one she holds up

theyre smaller than the average flight size

the o-rings are very small

Quality-Overall9%▆▅█▂▃▄

Rubbish

Cheap

No quality

Color8%▄▆▅▆█▅
Durability8%▅▅▂▅▃█

Shaft all broke within a week

Breaking after a few games

Broken after 2 months awful

Defective Material/Parts8%█▄▅▇▁▁

FAQ

Common Dart Flights questions

Answered from the same tracked data.