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Dart Flights

soft demand (-58.3% this quarter) — Dart Flights doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 66Growth 0Conversion 42Competition 61Returns 98Price range 0Avg price 24Brand share 11Review moat 36Quality gap 48
This niche Category average

Is Dart Flights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dart Flights is a £639K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.

Dart Flights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.3% over the last 90 days and 3.3% of searches end in a purchase.

£639K

revenue / yr

Units sold / yr80K
Search volume / yr-58.3%2.2M
Conversion rate3.3%
Avg price£8.74

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 15
Top-5 product click share49%
Open market4%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)8· 4 succeeded
Avg rating4.5★
Avg reviews2,877

Top Dart Flights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£64K£128K£192K£256K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

2%

  • Target Darts64%
  • CyeeLife16%
  • WINMAU7%
  • GYTFOG4%
  • RED DRAGON4%
  • Harrows3%
  • Open — no brand owns it (1 brand, 2%)

Dart Flights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR3.3%Products27Brands7Top 5 Brands96%OOS Rate2.1%Rating4.5★Reviews2,877Avg BSR#19
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.7×

Top Dart Flights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dart flights455K/yr
  • k flex flights413K/yr
  • k flex287K/yr
  • darts flights203K/yr
  • kflex128K/yr
  • kflex dart flights161K/yr
  • target k flex56K/yr
  • integrated dart flights61K/yr
  • dart flights and stems61K/yr
  • k flex dart flights64K/yr

What reviews say buyers love and hate about Dart Flights

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall28%

Good quality spot on

Value For Money19%

Good value for money

Advertised Vs Actual Product7%

As described

Color6%

Loves the assortment of different colours

Design-Overall4%

Design is good

What buyers complain about

72% of reviews
Durability20%

Shaft all broke within a week

Quality-Overall10%

Rubbish

Strength10%

very flimsy

Value For Money8%

Great product, expensive though

Size-Overall8%

Not as big as advert it shows four people behind these towels misleading the one she holds up

Dart Flights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Quality-Overall
9%
3Color
8%
4Durability
8%
5Defective Material/Parts
8%

Common Dart Flights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dart Flights 42/100 on Amazon United Kingdom — Skip it. The niche generates £639K/yr across 27 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved -58.3% over the last 90 days.
Search demand for Dart Flights on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 7.7× the quietest.