dart board surround ring
Worth a lookShows low returns (0.8%), but soft demand (-63.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great£16.65avg listing price — sweet spot $15–$100
Review moat
Great441.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.87–£35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£640K£640K/yr · 1.2M searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dart board surround ring is a £640K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dart board surround ring market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £500K–£666K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 88%
- Out of stock
- 3.7%
- Avg brand age
- 31 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
16
Top-5 brand share
41%
Top 20: 44%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- --56%
- VeloStreamus18%
- Dlishka11%
- BREEZENEST4%
- LN COZY CORNER4%
- WINMAU3%
- Open — no brand owns it (3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.7×
Top dart board surround ring search terms
- dart board surround ring414K/yr
- dartboard surround301K/yr
- dart board surround141K/yr
- dart surround97K/yr
- darts surround97K/yr
- winmau dart board surround40K/yr
- darts board surround32K/yr
- darts surround ring22K/yr
- dart surround ring19K/yr
- dart board cover7K/yr
Top dart board surround ring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Wing)
--£16.284.4★585 rev
T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Lion)
VeloStreamus£16.494.4★585 rev
Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Figure 2.5)
Dlishka£14.724.1★252 rev
Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Black2.5)
Dlishka£14.394.1★252 rev
BREEZENEST Darts Backboard & Surround - 71cm Outer Diameter Protective Ring for Standard Dartboards PU Foam Wall Protector for Home & Pub Use
BREEZENEST£5.874.2★24 rev
Newest
by launch dateT:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Lion)
VeloStreamus£16.49585 rev
Mission Torus 120 Dartboard Lighting System Bright White LED Light Portable USB-C Powered Shadow-Free 120 Illumination Fits Most Bristle Dartboards Black.
Mission Darts£20.75456 rev
BREEZENEST Darts Backboard & Surround - 71cm Outer Diameter Protective Ring for Standard Dartboards PU Foam Wall Protector for Home & Pub Use
BREEZENEST£5.8724 rev
LN COZY CORNER Dart Board Surround Ring Durable PU Dartboard Surround Dart Backboard Ring Compatible with Standard Size Dart Boards
LN COZY CORNER£9.06248 rev
Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Figure 2.5)
Dlishka£14.72252 rev
Trending
90-day click momentumBREEZENEST Darts Backboard & Surround - 71cm Outer Diameter Protective Ring for Standard Dartboards PU Foam Wall Protector for Home & Pub Use
BREEZENEST£5.874.2★
Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Figure 2.5)
Dlishka£14.724.1★
T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Wing)
--£16.284.4★
T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Lion)
VeloStreamus£16.494.4★
Mission Torus 120 Dartboard Lighting System Bright White LED Light Portable USB-C Powered Shadow-Free 120 Illumination Fits Most Bristle Dartboards Black.
Mission Darts£20.754.5★
What buyers say about dart board surround ring
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Fits perfectly on my dartboard”
“Decent surround, fits well and protects wall to a degree”
“Does the job”
“Feels durable, would recommend”
“is easy to use”
“Brilliant works great so thick”
“Nice, cheap and easy to assemble”
“This excellent my brother loved it lights up great”
“It stops darts”
What buyers complain about
“Doesnt fit the board”
“Otherwise it made of thick foam”
“Ok just doesn't stay in place”
“False advertisement and what a rip off price”
“Photo does not show that meaning you could get this much cheaper elsewhere”
“Jigsaw style not solid”
“Delivered used”
“doesnt connect together well”
“Stinky Flat Tyre”
“looks cheap and tacky”
Top return reasons
Common questions
- Is dart board surround ring profitable to sell on Amazon United Kingdom?
- The niche generates £640K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dart board surround ring niche?
- 6 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in dart board surround ring?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.8%.
- When does demand for dart board surround ring peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 12.7× the quietest.
- What does it cost to enter the dart board surround ring niche?
- Listings span £5.87–£35.63; the average listing price is £16.65 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.