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Dart Board Set with Cabinet

Fail

Demand is soft, at -52.2% this quarter, so Dart Board Set with Cabinet is a Fail.

Flapen Score
36
36 / 100
Ranks 741 of 792 Sports & Outdoors niches · −14 vs the category median of 50
Market size
£90K/yr84K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
81%top-5 click share · 6 brands · 20 sellers

Flapen Score

Dart Board Set with Cabinet against its category

The dotted line is the Sports & Outdoors average. Past it, Dart Board Set with Cabinet is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dart Board Set with Cabinet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dart Board Set with Cabinet 84K times last year and spent an estimated £90K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
2.1%
Market size, estimated
£90Ka year
Peak month
January7.8× the quietest month
Top search term
dartboard and surround set66K searches a year

02 · Price

A sale here is worth £49.78.

Listings sell for £49.78 on average, from £16.28 to £87.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £49.78 that is £0 to £5K a year per listing.

Average price
£49.78inside the $15 to $100 sweet spot
Price range
£16.28–£87.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #28 within Darts & Dartboards. It carries 2,089 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
2.3%
Average rank
#28in Darts & Dartboards
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dart Board Set with Cabinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

91%

Top 20: 94%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Unicorn48%
  • WINMAU19%
  • RUTHLESS16%
  • --6%
  • Target Darts5%
  • GORILLA DARTS3%
  • Open — no brand owns it (3%)

Demand

Dart Board Set with Cabinet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Dart Board Set with Cabinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dartboard and surround set66K/yr
  • dart board with cabinet16K/yr
  • dart board set with cabinet2K/yr
  • darts board set and surround719/yr

Reviews and returns

What reviews say buyers love and hate about Dart Board Set with Cabinet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.04

Darts not the same quality as the dartboard

POOR QUALITY FLIMSY CUPBOARD DONT BUY NOT GOOD VALUE

Cheap quality

Durability13%−0.08

darts aint really durable they broke in a week

didnt last long

Wire has starred splitting after all month of light use

Weight Heavy7%−0.02

Quite heavy

It weighs ton

as it's pretty heavy

Size-Overall7%+0.55

Not fit for purpose

the numbers are extremely loose

Mounting4%−0.03

No brackets supplied so need to find someone to drill a hole

Love

Quality-Overall36%−0.04

Excellent Product

cabinet of excellent quality

The good: the case is good quality

Value For Money21%+2.14

Good for the price

Money well spent

great value

Size-Overall9%+0.55

Fits perfectly

fits nicely into the case very good value for money

Fits snuggly so it doesn't fall off

Fun/Entertainment Experience6%+0.51

Great fun for all the family

Good fun

Fun set up

Advertised Vs Actual Product3%+0.40

Exactly as described

Exactly as pictured

Does what it says

Return

1.3% Return rate 41% Fixable by listing

Size-Overall29%█▅▄▆▄▅

Not fit for purpose

the numbers are extremely loose

Weight Heavy13%█▃▄▁▆▅

Quite heavy

It weighs ton

as it's pretty heavy

Defective Material/Parts11%▁▇█▇▁█
Quality-Overall11%▄█▅▅▃▆

Darts not the same quality as the dartboard

POOR QUALITY FLIMSY CUPBOARD DONT BUY NOT GOOD VALUE

Cheap quality

Advertised Vs Actual Product6%▃▇▅▆█▁

FAQ

Common Dart Board Set with Cabinet questions

Answered from the same tracked data.