D Lock

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

5.3%

Market size, estimated

£455Ka year

Peak month

September1.9× the quietest month

Top search term

kryptonite bike lock86K searches a year

Listings sell for £25.86 on average, from £6.86 to £73.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £25.86 that is £13K to £19K a year per listing.

Average price

£25.86inside the $15 to $100 sweet spot

Price range

£6.86–£73.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£13K–£19K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Cycling. It carries 3,403 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#15in Cycling

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,403per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months