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Cubii

Fail

Shoppers spend only $45K a year here, so Cubii is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£45K/yr45K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
53%top-5 click share · 22 brands · 43 sellers

Flapen Score

Cubii against its category

The dotted line is the Sports & Outdoors average. Past it, Cubii is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cubii market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cubii 45K times last year and spent an estimated £45K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.8%
Market size, estimated
£45Ka year
Peak month
January4.2× the quietest month
Top search term
electric stepper16K searches a year

02 · Price

A sale here is worth £55.10.

Listings sell for £55.10 on average, from £7.06 to £90.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £55.10 that is £0 to £6K a year per listing.

Average price
£55.10inside the $15 to $100 sweet spot
Price range
£7.06–£90.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #15 within Fitness. It carries 4,356 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
81%
Out of stock, average day
32.0%
Average rank
#15in Fitness
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,356per listing
Listings tracked
32

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cubii products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

43

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

53%

Top 20: 89%

Open market

34%

  • EVOLAND13%
  • MERACH13%
  • Gritin13%
  • Centra12%
  • Morelax7%
  • MOMODA7%

Demand

Cubii search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May · busiest ÷ quietest = 4.2×

Search terms

Top Cubii search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric stepper16K/yr
  • leg strengthening equipment7K/yr
  • leg workout equipment8K/yr
  • under desk elliptical machine7K/yr
  • electric pedal exerciser5K/yr
  • leg strengthener3K/yr

Reviews and returns

What reviews say buyers love and hate about Cubii

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.19

already falling apart

Broke quickly

didnt last

Quality-Overall11%+0.24

Obviously quality control isn't the best

would probably buy a different brand as this is low quality

Not good quality

Instructions/User Manual/Troubleshooting7%−0.04

Very poor instructions

Not easy to use without instructions

It doesn't come with any instructions

Strength7%−0.09

Too weak

Not very sturdy

Not strong enough

Size-Overall5%−0.03

This is not fit for purpose

Smaller than expected

too big

Love

Quality-Overall20%+0.24

Quality seems robust

For this price the product has fair quality

Brilliant quality

Ease Of Use15%+1.05

Easy to use

Its easy to use and store

Easy to move around, store and use

Value For Money13%+0.84

Excellent value for money

Low price

Good price

Exercise/Sports Suitability10%+0.78

Good exercise

Good exercise machine

Easy exerciseing

Advertised Vs Actual Product7%+0.47

As advertised

Better Than Expected

As described

Return

0.9% Return rate 24% Fixable by listing

Size-Overall13%█▇▆▆▄▅

This is not fit for purpose

Smaller than expected

too big

Functionality-Overall13%▆▇█▇▅█
Quality-Overall9%▇█▆▄▆█

Obviously quality control isn't the best

would probably buy a different brand as this is low quality

Not good quality

Defective Material/Parts9%▅▇▅▅█▆
Durability7%▄▃▆▅█▃

already falling apart

Broke quickly

didnt last

FAQ

Common Cubii questions

Answered from the same tracked data.