- Flapen Score
- 49 / 100Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 5049
- Market size
- £73K/yr534K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 27 sellers
Flapen Score
Crossbow against its category
The dotted line is the Sports & Outdoors average. Past it, Crossbow is stronger. Inside it, weaker.
Market
The Crossbow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crossbow 534K times last year and spent an estimated £73K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 534K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £73Ka year
- Top search term
- crossbow237K searches a year
02 · Price
A sale here is worth £37.97.
Listings sell for £37.97 on average, from £15.21 to £123.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £37.97 that is £0 to £4K a year per listing.
- Average price
- £37.97inside the $15 to $100 sweet spot
- Price range
- £15.21–£123.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #25 within Airsoft. It carries 379 reviews at 3.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 50%
- Out of stock, average day
- 10.9%
- Average rank
- #25in Airsoft
- Average rating
- 3.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 379per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Crossbow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 7y ago

MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Black)
- Price
- £24.15
- Rating
- 2.5/5
- Reviews
- 35
- Age
- 2y ago

HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago

MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Gold+Black)
- Price
- £24.37
- Rating
- 2.0/5
- Reviews
- 39
- Age
- 2y ago

Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago

Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 7y ago

Feyachi Red Dot Sight Reflex Sight Green & Red Adjustable Reticle (4 Styles) Riflescope with 20mm/22mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 4,070
- Age
- 3y ago

HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago

SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor
- Price
- £40.49
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

5in1 Pistol Crossbow Bow And Arrow 19.68in with 3pc Arrows Cosplay Props Accessories
- Price
- £15.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Poearcus Adult Pocket Compound Bow and Arrow Set Hunting Bow with Arrow Suit for Shooting Target Practice (Ty2 (4pcs arrow)
- Price
- £22.33
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
27
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
26%
- Goetland26%
- MIWEITOO22%
- Generic8%
- HGXYRZZ6%
- D&Q6%
- EK Archery5%
Demand
Crossbow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Crossbow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crossbow237K/yr
- crossbow for adults hunting uk111K/yr
- cross bow28K/yr
- crossbows26K/yr
- cross bow for adults hunting uk28K/yr
- crossbows for adults hunting15K/yr
- mini crossbow14K/yr
- hunting crossbows for adults13K/yr
- crossbow pistol11K/yr
- pistol crossbow11K/yr
Reviews and returns
What reviews say buyers love and hate about Crossbow
We read the reviews and the return reasons for every product selling here.
“Rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crossbow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









