crossbow
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Avg price
Incredible£37.97avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great379.06avg incumbent reviews — the moat a new listing must climb
Price range
Great£15.21–£123.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 534K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, crossbow is a £73K/yr Amazon United Kingdom market (534K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
crossbow market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £47K–£57K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 6%
- Out of stock
- 10.9%
- Avg brand age
- 47 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
27
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- Goetland26%
- MIWEITOO22%
- Generic8%
- HGXYRZZ6%
- D&Q6%
- EK Archery5%
Demand
Weekly Amazon search volume, last 43 weeks — -27.0% search growth over the last 90 days.Top crossbow search terms
- crossbow237K/yr
- crossbow for adults hunting uk111K/yr
- cross bow28K/yr
- crossbows26K/yr
- cross bow for adults hunting uk28K/yr
- crossbows for adults hunting15K/yr
- mini crossbow14K/yr
- hunting crossbows for adults13K/yr
- crossbow pistol11K/yr
- pistol crossbow11K/yr
Top crossbow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
Goetland£31.694.4★897 rev
MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Black)
MIWEITOO£24.152.5★35 rev
HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
Generic£85.841.5★2 rev
MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Gold+Black)
MIWEITOO£24.372.0★39 rev
Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
HGXYRZZ£123.810.0★0 rev
Newest
by launch dateCompound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
HGXYRZZ£123.810 rev
HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
Generic£85.842 rev
SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor
SERfawnCH£40.4915 rev
5in1 Pistol Crossbow Bow And Arrow 19.68in with 3pc Arrows Cosplay Props Accessories
Gaweco£15.211 rev
Poearcus Adult Pocket Compound Bow and Arrow Set Hunting Bow with Arrow Suit for Shooting Target Practice (Ty2 (4pcs arrow)
Poearcus£22.338 rev
Trending
90-day click momentumCompound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
HGXYRZZ£123.810.0★
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
D&Q£50.524.1★
Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
Goetland£31.694.4★
Feyachi Red Dot Sight Reflex Sight Green & Red Adjustable Reticle (4 Styles) Riflescope with 20mm/22mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
Feyachi£19.454.4★
HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
Generic£85.841.5★
What buyers say about crossbow
What buyers praise and complain about, mined from review topics.What buyers love
“well worth the money”
“Great product”
“Great if they fit”
“It's fairly adjustable when zeroing in”
“bow and arrows 10/10 quality strong and durable”
“Ideal for a beginner”
“Brilliant fun for all indoors or out”
“straight forward to set up”
“Bought two of these for the Grandchildren to use illumination is very good”
“two sets mounts handy”
What buyers complain about
“Rubbish”
“not suitable”
“a bit of fun lacks any power to be anything else”
“Failed after 10 months of occasional use”
“budget”
“Crossbow in the picture is not included”
“it requires a 56inch string”
“slightly in the thick side”
“No instruction”
Top return reasons
Common questions
- Is crossbow profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the crossbow niche?
- 15 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in crossbow?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Fun/Entertainment Experience. The return rate is 1.1%.
- What does it cost to enter the crossbow niche?
- Listings span £15.21–£123.81; the average listing price is £37.97 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.