Crossbow
weak search conversion (0.4%) — Crossbow doesn't clear our bar today.
Flapen Score
Is Crossbow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Crossbow is a £73K/yr Amazon United Kingdom market (534K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Crossbow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.0% over the last 90 days and 0.4% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Crossbow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 7y ago
MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Black)
- Price
- £24.15
- Rating
- 2.5/5
- Reviews
- 35
- Age
- 2y ago
HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago
MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Gold+Black)
- Price
- £24.37
- Rating
- 2.0/5
- Reviews
- 39
- Age
- 2y ago
Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentumCompound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago
Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 7y ago
Feyachi Red Dot Sight Reflex Sight Green & Red Adjustable Reticle (4 Styles) Riflescope with 20mm/22mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 4,070
- Age
- 3y ago
HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch dateCompound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago
SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor
- Price
- £40.49
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
5in1 Pistol Crossbow Bow And Arrow 19.68in with 3pc Arrows Cosplay Props Accessories
- Price
- £15.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Poearcus Adult Pocket Compound Bow and Arrow Set Hunting Bow with Arrow Suit for Shooting Target Practice (Ty2 (4pcs arrow)
- Price
- £22.33
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
27
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- Goetland26%
- MIWEITOO22%
- Generic8%
- HGXYRZZ6%
- D&Q6%
- EK Archery5%
Crossbow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Crossbow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crossbow237K/yr
- crossbow for adults hunting uk111K/yr
- cross bow28K/yr
- crossbows26K/yr
- cross bow for adults hunting uk28K/yr
- crossbows for adults hunting15K/yr
- mini crossbow14K/yr
- hunting crossbows for adults13K/yr
- crossbow pistol11K/yr
- pistol crossbow11K/yr
What reviews say buyers love and hate about Crossbow
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“well worth the money”
“Great product”
“Great if they fit”
“It's fairly adjustable when zeroing in”
“bow and arrows 10/10 quality strong and durable”
What buyers complain about
86% of reviews“Rubbish”
“not suitable”
“a bit of fun lacks any power to be anything else”
“Failed after 10 months of occasional use”
“budget”
Crossbow return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crossbow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
