Skip to content

Crossbow

Fail

Buyers convert on only 0.4% of searches, so Crossbow is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£73K/yr534K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
60%top-5 click share · 15 brands · 27 sellers

Flapen Score

Crossbow against its category

The dotted line is the Sports & Outdoors average. Past it, Crossbow is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crossbow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crossbow 534K times last year and spent an estimated £73K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
0.4%
Market size, estimated
£73Ka year
Top search term
crossbow237K searches a year

02 · Price

A sale here is worth £37.97.

Listings sell for £37.97 on average, from £15.21 to £123.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £37.97 that is £0 to £4K a year per listing.

Average price
£37.97inside the $15 to $100 sweet spot
Price range
£15.21–£123.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #25 within Airsoft. It carries 379 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
50%
Out of stock, average day
10.9%
Average rank
#25in Airsoft
Average rating
3.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crossbow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • Goetland26%
  • MIWEITOO22%
  • Generic8%
  • HGXYRZZ6%
  • D&Q6%
  • EK Archery5%

Demand

Crossbow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Crossbow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crossbow237K/yr
  • crossbow for adults hunting uk111K/yr
  • cross bow28K/yr
  • crossbows26K/yr
  • cross bow for adults hunting uk28K/yr
  • crossbows for adults hunting15K/yr
  • mini crossbow14K/yr
  • hunting crossbows for adults13K/yr
  • crossbow pistol11K/yr
  • pistol crossbow11K/yr

Reviews and returns

What reviews say buyers love and hate about Crossbow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall41%−0.32

Rubbish

Quality control needs sacking

I was a bit dubious abut these are they are sometimes of a poor quality

Size-Overall12%+0.24

not suitable

big

this is a big

Fun/Entertainment Experience7%−0.06

a bit of fun lacks any power to be anything else

Durability7%−0.07

Failed after 10 months of occasional use

Value For Money7%+3.16

budget

Love

Value For Money42%+3.16

well worth the money

Great value

Good value

Quality-Overall15%−0.32

Great product

Very well made

All good quality gear

Size-Overall10%+0.24

Great if they fit

Fits to gun ok

Perfect fit for Mey Interceptor

Adjustability/Rotatability/Reclining6%+0.75

It's fairly adjustable when zeroing in

zeroing at around 15yds I was pretty impressed once I'd adjusted the sight

the lines are tight enough,the elevation & windage turrets have metal caps & do not require a tool to adjust for zeroing

Durability6%−0.07

bow and arrows 10/10 quality strong and durable

Quality is okay lasts more than 20-25 shoots each

fingers crossed they last a very long time

Return

1.1% Return rate 42% Fixable by listing

Size-Overall23%█▄▃▅▃▃

not suitable

big

this is a big

Functionality-Overall13%▁▇█▂▇▇
Advertised Vs Actual Product12%▁▃█▆▄▁

Crossbow in the picture is not included

Defective Material/Parts8%▁▆▂▄▆█
Assembly/Installation6%█▄▁▃▁▄

FAQ

Common Crossbow questions

Answered from the same tracked data.