- Flapen Score
- 49 / 100Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 5049
- Market size
- £73K/yr534K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 27 sellers
Flapen Score
Crossbow against its category
The dotted line is the Sports & Outdoors average. Past it, Crossbow is stronger. Inside it, weaker.
Market
The Crossbow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crossbow 534K times last year and spent an estimated £73K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 534K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £73Ka year
- Top search term
- crossbow237K searches a year
02 · Price
A sale here is worth £37.97.
Listings sell for £37.97 on average, from £15.21 to £123.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £37.97 that is £0 to £4K a year per listing.
- Average price
- £37.97inside the $15 to $100 sweet spot
- Price range
- £15.21–£123.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #25 within Airsoft. It carries 379 reviews at 3.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 50%
- Out of stock, average day
- 10.9%
- Average rank
- #25in Airsoft
- Average rating
- 3.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 379per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Crossbow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 7y ago

MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Black)
- Price
- £24.15
- Rating
- 2.5/5
- Reviews
- 35
- Age
- 2y ago

HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago

MIWEITOO Enhance Your Crossbow Experience with 6.3 Inch Aluminum Crossbow Bolts Arrows - 24 Pack for Target Practice and Small Game Hunting (Color : Gold+Black)
- Price
- £24.37
- Rating
- 2.0/5
- Reviews
- 39
- Age
- 2y ago

Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentum
Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago

Goetland Rifle Scope 6-24x50 AOEG Red Green Illuminated Rangefinder SFP Ring Mounts for Air Gun Airsoft Crossbow Hunting Tactical
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 7y ago

Feyachi Red Dot Sight Reflex Sight Green & Red Adjustable Reticle (4 Styles) Riflescope with 20mm/22mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 4,070
- Age
- 3y ago

HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
Compound Bow for Adults 40lbs High Speed & Power Herringbone Design for Outdoor & Indoor Archery Training
- Price
- £123.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HGXYRZZ 45lb Ball Bearing Bow Compound Bow Right Handed Bows for Adult with Composite Pulley System with 100pcs 8mm steel beads(No Battery)
- Price
- £85.84
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 9mo ago

SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor
- Price
- £40.49
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

5in1 Pistol Crossbow Bow And Arrow 19.68in with 3pc Arrows Cosplay Props Accessories
- Price
- £15.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Poearcus Adult Pocket Compound Bow and Arrow Set Hunting Bow with Arrow Suit for Shooting Target Practice (Ty2 (4pcs arrow)
- Price
- £22.33
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
27
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- Goetland26%
- MIWEITOO22%
- Generic8%
- HGXYRZZ6%
- D&Q6%
- EK Archery5%
Demand
Crossbow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Crossbow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crossbow237K/yr
- crossbow for adults hunting uk111K/yr
- cross bow28K/yr
- crossbows26K/yr
- cross bow for adults hunting uk28K/yr
- crossbows for adults hunting15K/yr
- mini crossbow14K/yr
- hunting crossbows for adults13K/yr
- crossbow pistol11K/yr
- pistol crossbow11K/yr
Reviews and returns
What reviews say buyers love and hate about Crossbow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish
Quality control needs sacking
I was a bit dubious abut these are they are sometimes of a poor quality
not suitable
big
this is a big
a bit of fun lacks any power to be anything else
Failed after 10 months of occasional use
budget
Love
well worth the money
Great value
Good value
Great product
Very well made
All good quality gear
Great if they fit
Fits to gun ok
Perfect fit for Mey Interceptor
It's fairly adjustable when zeroing in
zeroing at around 15yds I was pretty impressed once I'd adjusted the sight
the lines are tight enough,the elevation & windage turrets have metal caps & do not require a tool to adjust for zeroing
bow and arrows 10/10 quality strong and durable
Quality is okay lasts more than 20-25 shoots each
fingers crossed they last a very long time
Return
1.1% Return rate 42% Fixable by listing
not suitable
big
this is a big
Crossbow in the picture is not included
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crossbow questions
Answered from the same tracked data.









