Is cricket stumps profitable to sell on Amazon United Kingdom?

The niche generates £50K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +150.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the cricket stumps niche?

12 brands and 43 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in cricket stumps?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Durability. The return rate is 0.2%.

When does demand for cricket stumps peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.

What does it cost to enter the cricket stumps niche?

Listings span £6.36–£74.08; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.

cricket stumps

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+150.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible£22.91

avg listing price — sweet spot $15–$100

Review moat

Great122.5

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.36–£74.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£50K

£50K/yr · 75K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, cricket stumps is a £50K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

cricket stumps market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £34K–£46K; units × avg price
Conversion rate: 2.9%
Avg BSR: #17
Page quality: 0%
Prime: 34%
Sponsored: 72%
Out of stock: 14.2%
Avg brand age: 68 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

17%

Ram Cricket23%
Power Play17%
ONEGlobal15%
22YardsPro11%
ND Sports10%
FORTRESS8%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +150.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×

Open Trend

Top cricket stumps search terms

cricket stumps43K/yr +131.8%1.9% conv.
cricket wickets13K/yr +173.0%1.6% conv.
cricket stumps springback8K/yr +242.9%3.1% conv.
plastic cricket stumps4K/yr +161.5%1.9% conv.
wickets3K/yr +208.5%1.4% conv.
wicket3K/yr +67.0%1.0% conv.

All search terms

Top cricket stumps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Powerplay Plastic Cricket Set Size 1 for Kids Lightweight Ball Stumps & Bat Fun Outdoor Cricket Set

Power Play£13.304.4★44 rev

Ram Cricket - Crazy Cricket Batting Stumps Set 71cm Durable Plastic Wicket

Ram Cricket£14.884.3★147 rev

Ram Cricket - Mini Crazy Cricket Set - Age 5-9 yrs - Pro balanced design

Ram Cricket£21.504.3★836 rev

ONEGlobal Incrediball Soft Practice Cricket Ball | Outdoor & Indoor Rubber Cricket Ball With Core & Stitched Seam | For Practice Training & Family Fun | Senior & Junior Size (3 Pink Senior)

ONEGlobal£14.314.3★771 rev

ONEGlobal Incrediball Soft Practice Cricket Ball | Outdoor & Indoor Rubber Cricket Ball With Core & Stitched Seam | For Practice Training & Family Fun | Senior & Junior Size (1 Orange Senior)

ONEGlobal£6.364.3★771 rev

Newest

by launch date

FORZA Wooden Cricket Set Cricket Bat & Tennis Ball Complete Junior Garden Cricket Kit with Stumps Bails & Heavy-Duty Carry Bag Outdoor Family Cricket Game for Kids (Size 5)

FORZA£18.945 rev

5mo ago

FORZA Wooden Cricket Set Cricket Bat & Tennis Ball Complete Junior Garden Cricket Kit with Stumps Bails & Heavy-Duty Carry Bag Outdoor Family Cricket Game for Kids (Size 4)

FORZA£19.245 rev

5mo ago

22YardsPro Cricket Wickets with Bails & Metal Base Durable & Weather-Resistant Cricket Stumps Set for Training & Matches Available in Green & Yellow (Black)

22YardsPro£30.9259 rev

8mo ago

Powerplay Plastic Cricket Set Size 1 for Kids Lightweight Ball Stumps & Bat Fun Outdoor Cricket Set

Power Play£13.3044 rev

1y ago

Powerplay Plastic Cricket Set Size 3 for Kids Lightweight Ball Stumps & Bat Fun Outdoor Cricket Set

Power Play£15.9455 rev

1y ago

What buyers say about cricket stumps

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good Quality product”

Size-Overall21%

“Good size”

Suitable For Indoor10%

“Great product lots of fun playing cricket indoors and outdoors”

Advertised Vs Actual Product7%

“Product as described”

Strength5%

“the bat feels sturdy”

Fun/Entertainment Experience5%

“Family fun”

Value For Money5%

“Good fun for the price”

Weight Heavy4%

“Nice and heavy”

Durability2%

“durability”

What buyers complain about

Quality-Overall29%

“Awful very cheap quality and very small”

Advertised Vs Actual Product13%

“Very misleading pictures I wouldnt recommend this cheap product”

Durability13%

“The first time we used it the bat handle broke”

Size-Overall13%

“Bag is massive”

Wood Quality6%

“Poorly cut wood has damaged the end grain”

Weight Heavy6%

“nit to heavy”

Mounting4%

“when mounted to the base it becomes too high”

Top return reasons

Size-Overall63%

Quality-Overall13%

Advertised Vs Actual Product3%

Strength2%

Hard Feel2%

Material Quality2%

Add-Ons/Attachments2%

Weight Heavy2%

Balance/Stability1%

Defective Material/Parts1%

Common questions

Is cricket stumps profitable to sell on Amazon United Kingdom?: The niche generates £50K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +150.9%. Flapen's verdict: Worth a look (66/100).
How competitive is the cricket stumps niche?: 12 brands and 43 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in cricket stumps?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Durability. The return rate is 0.2%.
When does demand for cricket stumps peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.
What does it cost to enter the cricket stumps niche?: Listings span £6.36–£74.08; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.