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Cricket Stumps

Cricket Stumps shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

66
Worth a look
Market size 13Growth 96Conversion 36Competition 66Returns 99Price range 85Avg price 95Brand share 50Review moat 94Quality gap 81
This niche Category average

Is Cricket Stumps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cricket Stumps is a £50K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Cricket Stumps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +150.9% over the last 90 days and 2.9% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr2K
Search volume / yr+150.9%75K
Conversion rate2.9%
Avg price£22.91

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers12 · 43
Top-5 product click share46%
Open market25%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement72%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews123

Top Cricket Stumps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

43

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

17%

  • Ram Cricket23%
  • Power Play17%
  • ONEGlobal15%
  • 22YardsPro11%
  • ND Sports10%
  • FORTRESS8%
  • Open — no brand owns it (6 brands, 17%)

Cricket Stumps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR2.9%Products32Brands12Top 5 Brands75%OOS Rate14.2%Rating4.2★Reviews123Avg BSR#17
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×

Top Cricket Stumps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cricket stumps43K/yr
  • cricket wickets13K/yr
  • cricket stumps springback8K/yr
  • plastic cricket stumps4K/yr
  • wickets3K/yr
  • wicket3K/yr

What reviews say buyers love and hate about Cricket Stumps

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall29%

Good Quality product

Size-Overall21%

Good size

Suitable For Indoor10%

Great product lots of fun playing cricket indoors and outdoors

Advertised Vs Actual Product7%

Product as described

Strength5%

the bat feels sturdy

What buyers complain about

83% of reviews
Quality-Overall29%

Awful very cheap quality and very small

Advertised Vs Actual Product13%

Very misleading pictures I wouldnt recommend this cheap product

Durability13%

The first time we used it the bat handle broke

Size-Overall13%

Bag is massive

Wood Quality6%

Poorly cut wood has damaged the end grain

Cricket Stumps return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Quality-Overall
13%
3Advertised Vs Actual Product
3%
4Strength
2%
5Hard Feel
2%

Common Cricket Stumps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cricket Stumps 66/100 on Amazon United Kingdom — Worth a look. The niche generates £50K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +150.9% over the last 90 days.
Search demand for Cricket Stumps on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 8.0× the quietest.