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Cricket Helmet

Fail

Shoppers spend only $34K a year here, so Cricket Helmet is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£34K/yr66K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
59%top-5 click share · 10 brands · 32 sellers

Flapen Score

Cricket Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Cricket Helmet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricket Helmet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricket Helmet 66K times last year and spent an estimated £34K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
1.5%
Market size, estimated
£34Ka year
Peak month
May6.3× the quietest month
Top search term
cricket helmet27K searches a year

02 · Price

A sale here is worth £35.25.

Listings sell for £35.25 on average, from £8.37 to £50.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £35.25 that is £0 to £4K a year per listing.

Average price
£35.25inside the $15 to $100 sweet spot
Price range
£8.37–£50.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #41 within Cricket. It carries 117 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
55%
Out of stock, average day
4.4%
Average rank
#41in Cricket
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
117per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cricket Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

11%

  • Kookaburra39%
  • Gunn & Moore26%
  • FORZA9%
  • Splay6%
  • Masuri6%
  • Heritage4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Cricket Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.3×

Search terms

Top Cricket Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricket helmet27K/yr
  • cricket helmet adult17K/yr
  • cricket helmet junior10K/yr
  • junior cricket helmet7K/yr
  • cricket helmets5K/yr

Reviews and returns

What reviews say buyers love and hate about Cricket Helmet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.01

Did not fit GM helemet

Doesn't fit all helmets

Absolutely tiny

Protection17%−0.12

despite previously selling the neck protector they won't be making any more

NOT FIT FOR CHILDREN'S HARD BALL - NECK PROTECTOR NOT AVAILABLE

Comfort-Overall17%−0.10

Very uncomfortable

Defective Material/Parts8%−0.06

Not made properly

Drop/Impact Protection8%−0.06

The protection sponge inside is peeling off

Love

Size-Overall37%−0.01

Fits well

Fitted my sons Slazenger cricket hat well

Great fit for my sons Slazenger helmet

Quality-Overall22%+1.89

A good quality lid

Good quality

Good value not sure about the quality as this is the first time purchase

Adjustability/Rotatability/Reclining10%+1.07

Easy adjustment on the wheel at the back

Brilliant, love the adjuster at the back

Comfort-Overall8%−0.10

Comfy

Comfortable and does the job

Efficiency8%+0.79

worked perfectly

Return

2.6% Return rate 89% Fixable by listing

Size-Overall89%█▇▆▆▇▇

Did not fit GM helemet

Doesn't fit all helmets

Absolutely tiny

Compatibility-Overall2%▁█▆▄▂▁

Incompatible with a Gray-Nicolls helmet

Defective Material/Parts2%▁▆▁▆▄█

Not made properly

Comfort-Overall1%▁█▁▆▃█

Very uncomfortable

Functionality-Overall1%▁▁█▁▃▁

FAQ

Common Cricket Helmet questions

Answered from the same tracked data.