Is counters profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (46/100).

How competitive is the counters niche?

29 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in counters?

Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Ease Of Use. The return rate is 0.5%.

When does demand for counters peak?

Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the counters niche?

Listings span £2.00–£14.08; the average listing price is £5.07 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.

counters

Skip it

Prices mostly outside the sweet spot ($2.00–$14.08) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good724.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.07

avg listing price — sweet spot $15–$100

Market size

Bad£35K

£35K/yr · 78K searches

Price range

Bad£2.00–£14.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, counters is a £35K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

counters market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £41K–£51K; units × avg price
Conversion rate: 8.9%
Avg BSR: #182
Page quality: 0%
Prime: 97%
Sponsored: 69%
Out of stock: 2.2%
Avg brand age: 39 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

58%

Top 20: 88%

Open market

37%

DreamAug16%
FINGOOO15%
Nurhore13%
Givendoris8%
NEKAPLO6%
GALAXY5%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -18.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top counters search terms

counters36K/yr -4.8%8.4% conv.
plastic counters7K/yr -17.5%4.5% conv.
game counters5K/yr -14.3%4.1% conv.
maths counters5K/yr -30.0%4.5% conv.
coloured counters4K/yr -7.8%9.2% conv.
bingo counters5K/yr -15.9%6.0% conv.
maths counters for kids4K/yr -52.0%9.3% conv.
tiddlywinks counters4K/yr -34.9%6.8% conv.
counters for maths5K/yr -61.4%9.4% conv.
bingo chips3K/yr -23.3%2.6% conv.

All search terms

Top counters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DreamAug 8-Color Bingo Counting Discs 200pcs 3/4 Clear Plastic Chips for Board Games Math and Educational Fun

DreamAug£4.484.7★31 rev

FINGOOO 160 pieces Coloured Counter Bingo Chips Learning Resource Plastic Markers for Kids Math Counting Education

FINGOOO£4.324.5★664 rev

Nurhore 100 Pcs Colored Counting Bingo Chips Colored Counters For Maths Plastic Counters for Kids for Bingo Games Back to School Supplies Teacher Supplies Math Counting Education

Nurhore£4.132.9★9 rev

Givendoris 200-Piece Multicolor Math Counters Set - 8 Vibrant Colors for Counting Sorting and Educational Games

Givendoris£4.034.7★4 rev

NEKAPLO 200Pcs Colorful Counters Plastic Math Tokens in 8 Colors for Counting Sorting Number Games Educational Activities Math Manipulatives for Classroom.

NEKAPLO£4.213.5★3 rev

Newest

by launch date

Zyssby 100 Pcs Colored Counting Bingo Chips 19mm Counters For Maths

Zyssby£3.870 rev

2mo ago

100 Pcs Colored Counters for Maths 19mm Plastic Counting Tokens for Kids Bingo Game Chips Double Sided Counters for Classroom Education Back to School Teacher Supplies Math Counting Education

Briking£3.880 rev

3mo ago

100Pcs Counters Plastic Counter Tokens Coloured Maths Double Sided Counter

ERCHUTH£3.430 rev

3mo ago

100Pcs Plastic Counting Math Counters Chips Learning Resources Two Color Counter Playing Counter Counting Bingos for Kids Numeracy Skills Sorting and Sorting Red and Yellow

Fawley£4.030 rev

4mo ago

200 PCS Counters 19mm Bingo Counters Plastic Tokens Colored Maths Counter for Kids Maths Games Counting for Learning Teacher Classroom Educational Supplies Childrens Home Study Accessories Colourful

ERCHUTH£4.391 rev

5mo ago

What buyers say about counters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The quality of the tokens are good”

Color16%

“Good colours”

Educational-Overall15%

“Great for fun educational games”

Gifting Purpose8%

“I brought this for my boy birthday gift”

Advertised Vs Actual Product8%

“Does what I wanted”

Value For Money6%

“Decent value for money”

Functionality-Overall4%

“Works well for your knitting”

Taste-Overall4%

“The best chocolate”

Strength4%

“Good solid disc”

Suitability Beginner4%

“Just what I needed for golf”

What buyers complain about

Size-Overall51%

“Too small”

Defective Material/Parts14%

“Some pieces missed”

Ease Of Use4%

“so not as easy to hold”

Advertised Vs Actual Product4%

“Not as described/shown”

Quality-Overall4%

“Much lower quality than suggested in pictures and description”

Storage Capacity2%

“is that they do not come with anything for you to store them in”

Top return reasons

Size-Overall42%

Quality-Overall19%

Advertised Vs Actual Product6%

Color4%

Value For Money4%

Durability3%

Material Quality3%

Touch/Button Controls1%

Safety Standards1%

Design-Overall1%

Common questions

Is counters profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (46/100).
How competitive is the counters niche?: 29 brands and 49 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in counters?: Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Ease Of Use. The return rate is 0.5%.
When does demand for counters peak?: Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the counters niche?: Listings span £2.00–£14.08; the average listing price is £5.07 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.