Counters
prices mostly outside the sweet spot ($2.00–$14.08) — Counters doesn't clear our bar today.
Flapen Score
Is Counters profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Counters is a £35K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Counters: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.6% over the last 90 days and 8.9% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Counters products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DreamAug 8-Color Bingo Counting Discs 200pcs 3/4 Clear Plastic Chips for Board Games Math and Educational Fun
- Price
- £4.48
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
FINGOOO 160 pieces Coloured Counter Bingo Chips Learning Resource Plastic Markers for Kids Math Counting Education
- Price
- £4.32
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 6y ago
Nurhore 100 Pcs Colored Counting Bingo Chips Colored Counters For Maths Plastic Counters for Kids for Bingo Games Back to School Supplies Teacher Supplies Math Counting Education
- Price
- £4.13
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 10mo ago
Givendoris 200-Piece Multicolor Math Counters Set - 8 Vibrant Colors for Counting Sorting and Educational Games
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago
NEKAPLO 200Pcs Colorful Counters Plastic Math Tokens in 8 Colors for Counting Sorting Number Games Educational Activities Math Manipulatives for Classroom.
- Price
- £4.21
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentum
Zyssby 100 Pcs Colored Counting Bingo Chips 19mm Counters For Maths
- Price
- £3.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
100Pcs Counters Plastic Counter Tokens Coloured Maths Double Sided Counter
- Price
- £3.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
100 Pcs Colored Counters for Maths 19mm Plastic Counting Tokens for Kids Bingo Game Chips Double Sided Counters for Classroom Education Back to School Teacher Supplies Math Counting Education
- Price
- £3.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
100Pcs Plastic Counting Math Counters Chips Learning Resources Two Color Counter Playing Counter Counting Bingos for Kids Numeracy Skills Sorting and Sorting Red and Yellow
- Price
- £4.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
200 PCS Counters 19mm Bingo Counters Plastic Tokens Colored Maths Counter for Kids Maths Games Counting for Learning Teacher Classroom Educational Supplies Childrens Home Study Accessories Colourful
- Price
- £4.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch dateZyssby 100 Pcs Colored Counting Bingo Chips 19mm Counters For Maths
- Price
- £3.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
100 Pcs Colored Counters for Maths 19mm Plastic Counting Tokens for Kids Bingo Game Chips Double Sided Counters for Classroom Education Back to School Teacher Supplies Math Counting Education
- Price
- £3.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
100Pcs Counters Plastic Counter Tokens Coloured Maths Double Sided Counter
- Price
- £3.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
100Pcs Plastic Counting Math Counters Chips Learning Resources Two Color Counter Playing Counter Counting Bingos for Kids Numeracy Skills Sorting and Sorting Red and Yellow
- Price
- £4.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
200 PCS Counters 19mm Bingo Counters Plastic Tokens Colored Maths Counter for Kids Maths Games Counting for Learning Teacher Classroom Educational Supplies Childrens Home Study Accessories Colourful
- Price
- £4.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 rising
Sellers
49
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
58%
Top 20: 88%
Open market
37%
- DreamAug16%
- FINGOOO15%
- Nurhore13%
- Givendoris8%
- NEKAPLO6%
- GALAXY5%
Counters demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Top Counters search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- counters36K/yr
- plastic counters7K/yr
- game counters5K/yr
- maths counters5K/yr
- coloured counters4K/yr
- bingo counters5K/yr
- maths counters for kids4K/yr
- tiddlywinks counters4K/yr
- counters for maths5K/yr
- bingo chips3K/yr
What reviews say buyers love and hate about Counters
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“The quality of the tokens are good”
“Good colours”
“Great for fun educational games”
“I brought this for my boy birthday gift”
“Does what I wanted”
What buyers complain about
79% of reviews“Too small”
“Some pieces missed”
“so not as easy to hold”
“Not as described/shown”
“Much lower quality than suggested in pictures and description”
Counters return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Counters questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
