Counters
FailPrices span $2.00–$14.08, mostly outside the sweet spot, so Counters is a Fail.
- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £35K/yr78K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 58%top-5 click share · 29 brands · 49 sellers
Flapen Score
Counters against its category
The dotted line is the Sports & Outdoors average. Past it, Counters is stronger. Inside it, weaker.
Market
The Counters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Counters 78K times last year and spent an estimated £35K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £35Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- counters36K searches a year
02 · Price
A sale here is worth £5.07.
Listings sell for £5.07 on average, from £2.00 to £14.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.07 that is £507 to £1K a year per listing.
- Average price
- £5.07under the $15 to $100 sweet spot
- Price range
- £2.00–£14.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £507–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #182 within Track & Field. It carries 725 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 2.2%
- Average rank
- #182in Track & Field
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 725per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Counters products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DreamAug 8-Color Bingo Counting Discs 200pcs 3/4 Clear Plastic Chips for Board Games Math and Educational Fun
- Price
- £4.48
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

FINGOOO 160 pieces Coloured Counter Bingo Chips Learning Resource Plastic Markers for Kids Math Counting Education
- Price
- £4.32
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 6y ago

Nurhore 100 Pcs Colored Counting Bingo Chips Colored Counters For Maths Plastic Counters for Kids for Bingo Games Back to School Supplies Teacher Supplies Math Counting Education
- Price
- £4.13
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 10mo ago

Givendoris 200-Piece Multicolor Math Counters Set - 8 Vibrant Colors for Counting Sorting and Educational Games
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago

NEKAPLO 200Pcs Colorful Counters Plastic Math Tokens in 8 Colors for Counting Sorting Number Games Educational Activities Math Manipulatives for Classroom.
- Price
- £4.21
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Trending
estimated 90-day click momentum
Zyssby 100 Pcs Colored Counting Bingo Chips 19mm Counters For Maths
- Price
- £3.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

100Pcs Counters Plastic Counter Tokens Coloured Maths Double Sided Counter
- Price
- £3.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

100 Pcs Colored Counters for Maths 19mm Plastic Counting Tokens for Kids Bingo Game Chips Double Sided Counters for Classroom Education Back to School Teacher Supplies Math Counting Education
- Price
- £3.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

100Pcs Plastic Counting Math Counters Chips Learning Resources Two Color Counter Playing Counter Counting Bingos for Kids Numeracy Skills Sorting and Sorting Red and Yellow
- Price
- £4.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

200 PCS Counters 19mm Bingo Counters Plastic Tokens Colored Maths Counter for Kids Maths Games Counting for Learning Teacher Classroom Educational Supplies Childrens Home Study Accessories Colourful
- Price
- £4.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch date
Zyssby 100 Pcs Colored Counting Bingo Chips 19mm Counters For Maths
- Price
- £3.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

100 Pcs Colored Counters for Maths 19mm Plastic Counting Tokens for Kids Bingo Game Chips Double Sided Counters for Classroom Education Back to School Teacher Supplies Math Counting Education
- Price
- £3.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

100Pcs Counters Plastic Counter Tokens Coloured Maths Double Sided Counter
- Price
- £3.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

100Pcs Plastic Counting Math Counters Chips Learning Resources Two Color Counter Playing Counter Counting Bingos for Kids Numeracy Skills Sorting and Sorting Red and Yellow
- Price
- £4.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

200 PCS Counters 19mm Bingo Counters Plastic Tokens Colored Maths Counter for Kids Maths Games Counting for Learning Teacher Classroom Educational Supplies Childrens Home Study Accessories Colourful
- Price
- £4.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
49
Est. top-5 brand share
58%
Top 20: 91%
Est. top-5 click share
58%
Top 20: 88%
Open market
37%
- DreamAug16%
- FINGOOO15%
- Nurhore13%
- Givendoris8%
- NEKAPLO6%
- GALAXY5%
Demand
Counters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Counters search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- counters36K/yr
- plastic counters7K/yr
- game counters5K/yr
- maths counters5K/yr
- coloured counters4K/yr
- bingo counters5K/yr
- maths counters for kids4K/yr
- tiddlywinks counters4K/yr
- counters for maths5K/yr
- bingo chips3K/yr
Reviews and returns
What reviews say buyers love and hate about Counters
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Counters questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









