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Counters

Fail

Prices span $2.00–$14.08, mostly outside the sweet spot, so Counters is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£35K/yr78K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
58%top-5 click share · 29 brands · 49 sellers

Flapen Score

Counters against its category

The dotted line is the Sports & Outdoors average. Past it, Counters is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Counters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Counters 78K times last year and spent an estimated £35K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
8.9%
Market size, estimated
£35Ka year
Peak month
October1.7× the quietest month
Top search term
counters36K searches a year

02 · Price

A sale here is worth £5.07.

Listings sell for £5.07 on average, from £2.00 to £14.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.07 that is £507 to £1K a year per listing.

Average price
£5.07under the $15 to $100 sweet spot
Price range
£2.00–£14.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£507–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #182 within Track & Field. It carries 725 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
2.2%
Average rank
#182in Track & Field
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Counters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

29 rising

Sellers

49

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

58%

Top 20: 88%

Open market

37%

  • DreamAug16%
  • FINGOOO15%
  • Nurhore13%
  • Givendoris8%
  • NEKAPLO6%
  • GALAXY5%

Demand

Counters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Counters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • counters36K/yr
  • plastic counters7K/yr
  • game counters5K/yr
  • maths counters5K/yr
  • coloured counters4K/yr
  • bingo counters5K/yr
  • maths counters for kids4K/yr
  • tiddlywinks counters4K/yr
  • counters for maths5K/yr
  • bingo chips3K/yr

Reviews and returns

What reviews say buyers love and hate about Counters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall51%−0.28

Too small

The counters are quite small

Much smaller than advertised sadly

Defective Material/Parts14%−0.03

Some pieces missed

Ease Of Use4%−0.01

so not as easy to hold

Advertised Vs Actual Product4%+0.34

Not as described/shown

Quality-Overall4%+1.38

Much lower quality than suggested in pictures and description

Love

Quality-Overall22%+1.38

The quality of the tokens are good

Good quality

Great useful set nicely made

Color16%+0.17

Good colours

come in a wide range of bright, vibrant colours

a pretty range of colours

Educational-Overall15%+0.64

Great for fun educational games

Multi-purpose resource for the classroom

Very good for children to help them learn maths

Gifting Purpose8%+0.64

I brought this for my boy birthday gift

They are perfect for my granddaughter as a prize for using the potty

Advertised Vs Actual Product8%+0.34

Does what I wanted

As described

As described fantastic

Return

0.5% Return rate 61% Fixable by listing

Size-Overall42%▄▄▃▄▆█

Too small

The counters are quite small

Much smaller than advertised sadly

Quality-Overall19%▁██▅▄▆

Much lower quality than suggested in pictures and description

Advertised Vs Actual Product6%▁█▅▇▁▁

Not as described/shown

Color4%▁▁▃▁█▁
Value For Money4%▁▁█▇▁▁

FAQ

Common Counters questions

Answered from the same tracked data.