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Counter

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -27.7% this quarter, so Counter is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£196K/yr356K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
47%top-5 click share · 24 brands · 35 sellers

Flapen Score

Counter against its category

The dotted line is the Sports & Outdoors average. Past it, Counter is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Counter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Counter 356K times last year and spent an estimated £196K. The top 5 brands take 62% of clicks. Demand peaks in Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
7.9%
Market size, estimated
£196Ka year
Peak month
March1.8× the quietest month
Top search term
counter62K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £1.60 to £20.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.95 that is £5K to £7K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£1.60–£20.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #53 within Golf. It carries 558 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
5.0%
Average rank
#53in Golf
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
558per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Counter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

35

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

47%

Top 20: 84%

Open market

34%

  • SDARMING24%
  • Generic13%
  • JZK12%
  • zhongko6%
  • KTRIO6%
  • ONE BEST DEAL5%

Demand

Counter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Counter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • counter62K/yr
  • tasbeeh counter58K/yr
  • clicker counter43K/yr
  • tally counter42K/yr
  • tasbih counter36K/yr
  • finger counter20K/yr
  • dhikr counter15K/yr
  • counter clicker10K/yr
  • digital counter10K/yr
  • tally counter ring6K/yr

Reviews and returns

What reviews say buyers love and hate about Counter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.11

Just use it one day and is broken

Stopped working shortly after

Broke after 4 weeks

Quality-Overall10%+0.62

Absolute waste

Price is too high according to quality

Not good quality

Functionality-Overall9%−0.05

Not working

Not working properly

One in the pack didnt work which was disappointing

Touch/Button Controls8%

Button broke after week used

Button not working

I had to press the button real hard

Water Resistance7%−0.03

they don't work in the water

Also totally drowned this in water

NOT WATERPROOF

Love

Ease Of Use18%+1.58

Easy to use

is straightforward to operate

So handy

Quality-Overall17%+0.62

no complaints

Excellent product

Good reliable counter

Value For Money16%+1.21

Great price

worth the money

Great value for money

Advertised Vs Actual Product9%

As described

It just works

Does exactly what's needed

Touch/Button Controls6%

Great clicker

The buttons are responsive

Great set of basic clickers

Return

0.7% Return rate 36% Fixable by listing

Size-Overall26%▃▇▄█▆▄

Not fit for purpose

Digits are very small

Smaller than a pen

Functionality-Overall19%▆▆█▅▅▆

Not working

Not working properly

One in the pack didnt work which was disappointing

Defective Material/Parts8%█▃▅▄▄█
Noise Level5%█▁▄▃▃▄
Display-Overall5%▁▁█▂▆▅

Awful item, the display screen only shows half of the number, i have attached a photo

FAQ

Common Counter questions

Answered from the same tracked data.