Is counter profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the counter niche?

24 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in counter?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.7%.

When does demand for counter peak?

Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the counter niche?

Listings span £1.60–£20.67; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

counter

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good558.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£196K

£196K/yr · 356K searches

Price range

Okay£1.60–£20.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.95

avg listing price — sweet spot $15–$100

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, counter is a £196K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

counter market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £139K–£174K; units × avg price
Conversion rate: 7.9%
Avg BSR: #53
Page quality: 0%
Prime: 91%
Sponsored: 74%
Out of stock: 5.0%
Avg brand age: 30 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

47%

Top 20: 84%

Open market

34%

SDARMING24%
Generic13%
JZK12%
zhongko6%
KTRIO6%
ONE BEST DEAL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Open Trend

Top counter search terms

counter62K/yr -18.6%5.2% conv.
tasbeeh counter58K/yr -46.3%3.5% conv.
clicker counter43K/yr -8.6%10.2% conv.
tally counter42K/yr -19.2%4.5% conv.
tasbih counter36K/yr -46.9%3.1% conv.
finger counter20K/yr -31.3%3.2% conv.
dhikr counter15K/yr -49.2%4.3% conv.
counter clicker10K/yr +8.1%8.5% conv.
digital counter10K/yr -13.4%2.3% conv.
tally counter ring6K/yr -0.7%2.9% conv.

All search terms

Top counter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SDARMING tally counter 4-digit clicker counter Metal hand tally counters clicker for counting golf scoring

SDARMING£5.514.6★6,158 rev

JZK 4x LCD display digital finger tally counter clicker electronic stitch counter for knitting crochet row counter ring plastic mini manual clicker counter

JZK£4.974.2★1,068 rev

Digital Finger Ring Tally Counter LCD Electronic Digital Display Colorful Tasbeeh Counter Convenient Handheld Counter for Goods Counting Tracking Recording Golf Lap & Knitting (1Pcs)

Generic£4.183.3★52 rev

KTRIO Handheld Tally Counter 4-Digit Number Count Clicker Counter 2 Pack

KTRIO£5.954.5★911 rev

OBD Tasbeeh Counter Finger Ring Electronic Digital Tasbeeh Tasbih Tally Counter Timer Beads for Islam Muslim Prayer Golf Scoring

ONE BEST DEAL£2.504.2★271 rev

Newest

by launch date

KEWAYO Smart Tasbih Zikr Ring 20mm Tally Counter Ring with 0.49 Inch Digital Display USB Rechargeable Tasbih Counter (20mm)

KEWAYO£16.071 rev

6mo ago

Smart Tasbih Tally Digital Counter Electronic Counting Ring Handheld Clicker Pitch Counter Number Count Clicker Digital Tasbeeh Prayer Counting Tool for Meditation Relaxation Active Fingers

zhongko£11.175 rev

7mo ago

3-Pack Manual Clicker Counter - Standard Mechanical Hand Tally Counters

Tniytru£7.765 rev

8mo ago

2Pcs Pink Electronic Finger Tally Counter Clicker Counter Convenient Portable Digital Display Tally Counter Digital Tally Counter with LCD Display Portable Hand Counter for Sports Golf Counting

HDouii£5.955 rev

8mo ago

KEWAYO Smart Tasbih Zikr Ring 18mm Tally Counter Ring 0.49 Inch Digital Display Digital Tasbih Counter USB Rechargeable

KEWAYO£15.131 rev

9mo ago

What buyers say about counter

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Quality-Overall17%

“no complaints”

Value For Money16%

“Great price”

Advertised Vs Actual Product9%

“As described”

Touch/Button Controls6%

“Great clicker”

Size-Overall5%

“Perfect Size”

Color4%

“Nice and colourful”

Weight Light3%

“Very light and easy to carry around”

Design-Overall3%

“Sleek and simple”

Efficiency2%

“Works well”

What buyers complain about

Durability13%

“Just use it one day and is broken”

Quality-Overall10%

“Absolute waste”

Functionality-Overall9%

“Not working”

Touch/Button Controls8%

“Button broke after week used”

Water Resistance7%

“they don't work in the water”

Battery Life7%

“battery issues”

Size-Overall6%

“Not fit for purpose”

Advertised Vs Actual Product3%

“Misleading only comes with one item”

Weight Heavy3%

“Bit bulky”

Display-Overall2%

“Awful item, the display screen only shows half of the number, i have attached a photo”

Top return reasons

Size-Overall26%

Functionality-Overall19%

Defective Material/Parts8%

Noise Level5%

Display-Overall5%

Quality-Overall5%

Touch/Button Controls4%

Value For Money3%