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Cork Yoga Block

Fail

Shoppers spend only $31K a year here, so Cork Yoga Block is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£31K/yr39K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
87%top-5 click share · 10 brands · 18 sellers

Flapen Score

Cork Yoga Block against its category

The dotted line is the Sports & Outdoors average. Past it, Cork Yoga Block is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cork Yoga Block market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cork Yoga Block 39K times last year and spent an estimated £31K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
6.5%
Market size, estimated
£31Ka year
Top search term
cork yoga block15K searches a year

02 · Price

A sale here is worth £12.31.

Listings sell for £12.31 on average, from £7.54 to £16.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.31 that is £1K to £3K a year per listing.

Average price
£12.31under the $15 to $100 sweet spot
Price range
£7.54–£16.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #24 within Fitness. It carries 804 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#24in Fitness
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
804per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cork Yoga Block products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

10%

  • Amazon Basics32%
  • ALPIDEX26%
  • Eco-Lux Essentials19%
  • OVERMONT5%
  • Yoga-Mad4%
  • MUKZ4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Cork Yoga Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top Cork Yoga Block search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cork yoga block15K/yr
  • cork blocks yoga7K/yr
  • yoga block cork5K/yr
  • cork yoga blocks set of 25K/yr
  • cork yoga blocks4K/yr
  • cork block4K/yr

Reviews and returns

What reviews say buyers love and hate about Cork Yoga Block

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Handle Quality20%+0.15

handle was banging on wall so fixed to wall so didn't keep on damaging door handles

Size-Overall10%+0.23

They are slightly smaller than typical foam blocks

Value For Money10%−0.08

understanding why makes the slightly higher price point immediately justifiable

Weight Heavy4%

They are heavier than foam blocks

Thickness3%

They are a little thicker than my usual blocks

Love

Quality-Overall26%+1.97

Very good quality

Really well made

Excellent quality just the job for my yoga class

Value For Money14%−0.08

Great investment

Good value for money

Good value

Advertised Vs Actual Product10%−0.19

Perfect - exactly as described

Does what its supposed to

Does the job

Weight Light7%+0.41

The blocks are light

Lightweight

light

Exercise/Sports Suitability6%+0.38

Perfect yoga blocks

Great yoga blocks

Great yoga blocks

Return

0.6% Return rate 33% Fixable by listing

Size-Overall26%█▆▄█▃▆

They are slightly smaller than typical foam blocks

Weight Heavy23%▆▂▆▅█▂

They are heavier than foam blocks

Quality-Overall15%▄▁▅▁▂█
Defective Material/Parts5%▃▁▁▁█▅
Hard Feel5%▁█▅▁▄▃

FAQ

Common Cork Yoga Block questions

Answered from the same tracked data.