How competitive is the Concept 2 Rowing Machine niche on Amazon United Kingdom?

4 brands and 11 sellers compete in Concept 2 Rowing Machine on Amazon United Kingdom. The top 5 Concept 2 Rowing Machine products take 97% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Concept 2 Rowing Machine niche?

Concept 2 Rowing Machine sells for £516.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £25.03–£952.09. The average incumbent carries 3,810 reviews — the moat a new listing must climb.

Concept 2 Rowing Machine

brand-locked demand (top 5 brands take 100% of clicks) — Concept 2 Rowing Machine doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Concept 2 Rowing Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Concept 2 Rowing Machine is a £158K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 19/100.

Concept 2 Rowing Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 0.6% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr750

Search volume / yr-7.6%49K

Conversion rate0.6%

Avg price£516.91

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 11

Top-5 product click share97%

Open market0%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Concept 2 Rowing Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Concept2 RowErg Standard Legs with PM5 - Black

Price: £816.03
Rating: 4.8/5
Reviews: 10,898
Age: 11y ago

YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled

Price: £227.65
Rating: 4.8/5
Reviews: 64
Age: 6mo ago

Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)

Price: £25.03
Rating: 4.3/5
Reviews: 361
Age: 9y ago

Concept2 RowErg Tall Legs with PM5 - Black

Price: £952.09
Rating: 4.8/5
Reviews: 10,898
Age: 4y ago

MERACH R50 Pro Air Resistance Rowing Machine

Price: £409.12
Rating: 4.7/5
Reviews: 41
Age: 6mo ago

Newest

by launch date

YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled

Price: £227.65
Rating: 4.8/5
Reviews: 64
Age: 6mo ago

MERACH R50 Pro Air Resistance Rowing Machine

Price: £409.12
Rating: 4.7/5
Reviews: 41
Age: 6mo ago

Concept2 RowErg Tall Legs with PM5 - Black

Price: £952.09
Rating: 4.8/5
Reviews: 10,898
Age: 4y ago

Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)

Price: £25.03
Rating: 4.3/5
Reviews: 361
Age: 9y ago

Concept2 RowErg Standard Legs with PM5 - Black

Price: £816.03
Rating: 4.8/5
Reviews: 10,898
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Concept247%
YOSUDA33%
Hornet Watersports17%
MERACH4%

Concept 2 Rowing Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR0.6%Products6Brands4Top 5 Brands100%OOS Rate1.1%Rating4.7★Reviews3,810Avg BSR#21

Top Concept 2 Rowing Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

concept 2 rowing machine32K/yr -16.0%1.0% conv.
concept 28K/yr -7.7%0.9% conv.
concept23K/yr +120.4%1.1% conv.
concept 2 rower6K/yr -10.7%0.8% conv.

What reviews say buyers love and hate about Concept 2 Rowing Machine

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall29%

“Very well built”

Value For Money14%

“Good value”

Exercise/Sports Suitability14%

“Ive always found I get a lot out of rowing in general physically and mentally, concept 2 is the Rolls Royce of rowing machines and pretty much bulletproof, I use it little”

Software/Application11%

“nice app to load on your phone”

Grip5%

“Can confirm it does not slip”

What buyers complain about

50% of reviews

Cushion13%

“especially if your 'personal' padding isn't great :-”

Value For Money10%

“I dont think they are worth twice the price of this to be honest”

Hard Feel7%

“going hard on it too”

Comfort-Overall7%

“becomes uncomfortable after a while”

Software/Application7%

“The app is awful”

Concept 2 Rowing Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

25%

2Thin

25%

3Instructions/User Manual/Troubleshooting

13%

4Mounting

13%

5Design-Overall

Common Concept 2 Rowing Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Concept 2 Rowing Machine 19/100 on Amazon United Kingdom — Skip it. The niche generates £158K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.

Concept 2 Rowing Machine buyers on Amazon United Kingdom complain most about Cushion, Value For Money, Hard Feel, the themes mined from the niche's reviews. Its return rate is 2.7%.