concept 2 rowing machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay£158K£158K/yr · 49K searches
Review moat
Okay3,809.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£25.03–£952.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad£516.91avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, concept 2 rowing machine is a £158K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 19/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
concept 2 rowing machine market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £258K–£388K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 1.1%
- Avg brand age
- 38 months
- Avg seller age
- 231 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Concept247%
- YOSUDA33%
- Hornet Watersports17%
- MERACH4%
Demand
Weekly Amazon search volume, last 13 weeks — -7.6% search growth over the last 90 days.Top concept 2 rowing machine search terms
- concept 2 rowing machine32K/yr
- concept 28K/yr
- concept23K/yr
- concept 2 rower6K/yr
Top concept 2 rowing machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Concept2 RowErg Standard Legs with PM5 - Black
Concept2£816.034.8★10,898 rev
YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
YOSUDA£227.654.8★64 rev
Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)
Hornet Watersports£25.034.3★361 rev
Concept2 RowErg Tall Legs with PM5 - Black
Concept2£952.094.8★10,898 rev
MERACH R50 Pro Air Resistance Rowing Machine
MERACH£409.124.7★41 rev
Newest
by launch dateYOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
YOSUDA£227.6564 rev
MERACH R50 Pro Air Resistance Rowing Machine
MERACH£409.1241 rev
Concept2 RowErg Tall Legs with PM5 - Black
Concept2£952.0910,898 rev
Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)
Hornet Watersports£25.03361 rev
Concept2 RowErg Standard Legs with PM5 - Black
Concept2£816.0310,898 rev
Trending
90-day click momentumYOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
YOSUDA£227.654.8★
Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)
Hornet Watersports£25.034.3★
MERACH R50 Pro Air Resistance Rowing Machine
MERACH£409.124.7★
Concept2 RowErg Tall Legs with PM5 - Black
Concept2£952.094.8★
Concept2 RowErg Standard Legs with PM5 - Black
Concept2£816.034.8★
What buyers say about concept 2 rowing machine
What buyers praise and complain about, mined from review topics.What buyers love
“Very well built”
“Good value”
“Ive always found I get a lot out of rowing in general physically and mentally, concept 2 is the Rolls Royce of rowing machines and pretty much bulletproof, I use it little”
“nice app to load on your phone”
“Can confirm it does not slip”
“and the seat is actually more comfortable than the concept 2”
“The PM5 display gives you enough data without overwhelming you”
“It's solid without being unnecessarily heavy”
“Comfortable and doesn't slip”
What buyers complain about
“especially if your 'personal' padding isn't great :-”
“I dont think they are worth twice the price of this to be honest”
“going hard on it too”
“becomes uncomfortable after a while”
“The app is awful”
“The display isn't as clear or easy to use”
Top return reasons
Common questions
- Is concept 2 rowing machine profitable to sell on Amazon United Kingdom?
- The niche generates £158K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (19/100).
- How competitive is the concept 2 rowing machine niche?
- 4 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in concept 2 rowing machine?
- Top complaints mined from reviews: Cushion, Value For Money, Hard Feel. The return rate is 2.7%.
- What does it cost to enter the concept 2 rowing machine niche?
- Listings span £25.03–£952.09; the average listing price is £516.91 (sweet spot $15–$100). The average incumbent carries 3,810 reviews — the moat a new listing must climb.