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Concept 2 Rowing Machine

Fail

The top 5 brands take 100% of clicks, so Concept 2 Rowing Machine is a Fail.

Flapen Score
19
19 / 100
Ranks 790 of 792 Sports & Outdoors niches · −31 vs the category median of 50
Market size
£158K/yr49K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
97%top-5 click share · 4 brands · 11 sellers

Flapen Score

Concept 2 Rowing Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Concept 2 Rowing Machine is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Concept 2 Rowing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Concept 2 Rowing Machine 49K times last year and spent an estimated £158K. All 4 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
0.6%
Market size, estimated
£158Ka year
Top search term
concept 2 rowing machine32K searches a year

02 · Price

A sale here is worth £516.91.

Listings sell for £516.91 on average, from £25.03 to £952.09. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £516.91 that is £0 to £52K a year per listing.

Average price
£516.91above the $15 to $100 sweet spot
Price range
£25.03–£952.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£52K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 3,810 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#21in Fitness
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,810per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Concept 2 Rowing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Concept247%
  • YOSUDA33%
  • Hornet Watersports17%
  • MERACH4%

Demand

Concept 2 Rowing Machine search demand

Weekly searches over the year. Pick a range.

1K600Spike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Concept 2 Rowing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • concept 2 rowing machine32K/yr
  • concept 28K/yr
  • concept23K/yr
  • concept 2 rower6K/yr

Reviews and returns

What reviews say buyers love and hate about Concept 2 Rowing Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cushion13%+0.36

especially if your 'personal' padding isn't great :-

not padded enough for half marathon + rows

Value For Money10%+1.01

I dont think they are worth twice the price of this to be honest

Hard Feel7%+0.11

going hard on it too

Comfort-Overall7%+0.23

becomes uncomfortable after a while

Software/Application7%−0.11

The app is awful

For the money this is excellent just ignore the app

Love

Quality-Overall29%+1.85

Very well built

Top quality

Quality build rowing machine

Value For Money14%+1.01

Good value

Very good for the price, works amazing

Exercise/Sports Suitability14%+0.77

Ive always found I get a lot out of rowing in general physically and mentally, concept 2 is the Rolls Royce of rowing machines and pretty much bulletproof, I use it little

Great rowing machine

Software/Application11%−0.11

nice app to load on your phone

The app is ok

Grip5%+0.23

Can confirm it does not slip

Non slip

is totally non slip

Return

2.7% Return rate 0% Fixable by listing

Defective Material/Parts25%▁▁██▁▁
Thin25%▁▁▁▁▁█
Instructions/User Manual/Troubleshooting13%▁▁█▁▁▁
Mounting13%▁▁▁█▁▁
Design-Overall8%▁▁▁▁▁█

FAQ

Common Concept 2 Rowing Machine questions

Answered from the same tracked data.