Concept 2 Rowing Machine
FailThe top 5 brands take 100% of clicks, so Concept 2 Rowing Machine is a Fail.
- Flapen Score
- 19 / 100Ranks 790 of 792 Sports & Outdoors niches · −31 vs the category median of 5019
- Market size
- £158K/yr49K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 11 sellers
Flapen Score
Concept 2 Rowing Machine against its category
The dotted line is the Sports & Outdoors average. Past it, Concept 2 Rowing Machine is stronger. Inside it, weaker.
Market
The Concept 2 Rowing Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Concept 2 Rowing Machine 49K times last year and spent an estimated £158K. All 4 brands take every click. Flapen scores it 19 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £158Ka year
- Top search term
- concept 2 rowing machine32K searches a year
02 · Price
A sale here is worth £516.91.
Listings sell for £516.91 on average, from £25.03 to £952.09. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £516.91 that is £0 to £52K a year per listing.
- Average price
- £516.91above the $15 to $100 sweet spot
- Price range
- £25.03–£952.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£52K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #21 within Fitness. It carries 3,810 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #21in Fitness
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,810per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Concept 2 Rowing Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Concept2 RowErg Standard Legs with PM5 - Black
- Price
- £816.03
- Rating
- 4.8/5
- Reviews
- 10,898
- Age
- 11y ago

YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago

Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)
- Price
- £25.03
- Rating
- 4.3/5
- Reviews
- 361
- Age
- 9y ago

Concept2 RowErg Tall Legs with PM5 - Black
- Price
- £952.09
- Rating
- 4.8/5
- Reviews
- 10,898
- Age
- 4y ago

MERACH R50 Pro Air Resistance Rowing Machine
- Price
- £409.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Trending
90-day click momentum
YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago

Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)
- Price
- £25.03
- Rating
- 4.3/5
- Reviews
- 361
- Age
- 9y ago

MERACH R50 Pro Air Resistance Rowing Machine
- Price
- £409.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Concept2 RowErg Tall Legs with PM5 - Black
- Price
- £952.09
- Rating
- 4.8/5
- Reviews
- 10,898
- Age
- 4y ago

Concept2 RowErg Standard Legs with PM5 - Black
- Price
- £816.03
- Rating
- 4.8/5
- Reviews
- 10,898
- Age
- 11y ago
Newest
by launch date
YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled
- Price
- £227.65
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 6mo ago

MERACH R50 Pro Air Resistance Rowing Machine
- Price
- £409.12
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Concept2 RowErg Tall Legs with PM5 - Black
- Price
- £952.09
- Rating
- 4.8/5
- Reviews
- 10,898
- Age
- 4y ago

Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)
- Price
- £25.03
- Rating
- 4.3/5
- Reviews
- 361
- Age
- 9y ago

Concept2 RowErg Standard Legs with PM5 - Black
- Price
- £816.03
- Rating
- 4.8/5
- Reviews
- 10,898
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Concept247%
- YOSUDA33%
- Hornet Watersports17%
- MERACH4%
Demand
Concept 2 Rowing Machine search demand
Weekly searches over the year. Pick a range.
Search terms
Top Concept 2 Rowing Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- concept 2 rowing machine32K/yr
- concept 28K/yr
- concept23K/yr
- concept 2 rower6K/yr
Reviews and returns
What reviews say buyers love and hate about Concept 2 Rowing Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
especially if your 'personal' padding isn't great :-
not padded enough for half marathon + rows
I dont think they are worth twice the price of this to be honest
going hard on it too
becomes uncomfortable after a while
The app is awful
For the money this is excellent just ignore the app
Love
Very well built
Top quality
Quality build rowing machine
Good value
Very good for the price, works amazing
Ive always found I get a lot out of rowing in general physically and mentally, concept 2 is the Rolls Royce of rowing machines and pretty much bulletproof, I use it little
Great rowing machine
nice app to load on your phone
The app is ok
Can confirm it does not slip
Non slip
is totally non slip
Return
2.7% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concept 2 Rowing Machine questions
Answered from the same tracked data.









