Compass
FailThe top 5 products take 84% of clicks, so Compass is a Fail.
- Flapen Score
- 44 / 100Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 5044
- Market size
- £260K/yr508K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 50 sellers
Flapen Score
Compass against its category
The dotted line is the Sports & Outdoors average. Past it, Compass is stronger. Inside it, weaker.
Market
The Compass market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Compass 508K times last year and spent an estimated £260K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £260Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- compass323K searches a year
02 · Price
A sale here is worth £8.08.
Listings sell for £8.08 on average, from £1.57 to £22.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.08 that is £16K to £20K a year per listing.
- Average price
- £8.08under the $15 to $100 sweet spot
- Price range
- £1.57–£22.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #262 within Sports Technology. It carries 970 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #262in Sports Technology
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 970per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Compass products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago

Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking
- Price
- £22.61
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 19y ago

Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 2,103
- Age
- 5y ago

Silva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 10y ago

Silva Compass Navigation - Classic - Beginner & Kids Compass - 1:25k & 1:50k - Navigation Compass
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 508
- Age
- 8y ago
Trending
estimated 90-day click momentum
Silva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 10y ago

DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago

Helix Oxford Metal Compass & Pencil - Safety Point on Compass - Ideal for use in Schools
- Price
- £1.57
- Rating
- 4.4/5
- Reviews
- 2,787
- Age
- 12y ago

Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool
- Price
- £3.35
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago

Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking
- Price
- £22.61
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 19y ago
Newest
by launch date
Simple hiking compass - pocket compass - 360 Degree Rotating Compass with Key Ring - ideal for outdoor camping and hiking
- Price
- £3.98
- Rating
- 3.5/5
- Reviews
- 72
- Age
- 1y ago

Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool
- Price
- £3.35
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago

Flintronic Navigation Compass Hiking Compass with Luminous Function Waterproof Pocket Compass for Expedition Map Reading Navigation Orienteering and Survival
- Price
- £3.63
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago

Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 2,103
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
50
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
4%
- Silva41%
- DOETYD34%
- Skylety9%
- Helix5%
- Lubarion4%
- Sportneer3%
- Open — no brand owns it (2 brands, 4%)
Demand
Compass search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Compass search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- compass323K/yr
- compass navigation70K/yr
- compa33K/yr
- compasses16K/yr
- compas12K/yr
- pocket compass8K/yr
- compass hiking11K/yr
- hiking compass8K/yr
- military compass7K/yr
- navigation compass5K/yr
Reviews and returns
What reviews say buyers love and hate about Compass
We read the reviews and the return reasons for every product selling here.
“avoid, poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Compass questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









