Is compass profitable to sell on Amazon United Kingdom?

The niche generates £260K/yr across 10 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (44/100).

How competitive is the compass niche?

8 brands and 50 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in compass?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, GPS. The return rate is 0.5%.

When does demand for compass peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the compass niche?

Listings span £1.57–£22.61; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.

compass

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good969.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£260K

£260K/yr · 508K searches

Price range

Okay£1.57–£22.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, compass is a £260K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

compass market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £242K–£323K; units × avg price
Conversion rate: 6.3%
Avg BSR: #262
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 1.3%
Avg brand age: 43 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Silva41%
DOETYD34%
Skylety9%
Helix5%
Lubarion4%
Sportneer3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top compass search terms

compass323K/yr -3.3%5.4% conv.
compass navigation70K/yr -5.0%5.0% conv.
compa33K/yr -65.2%0.0% conv.
compasses16K/yr +8.2%2.5% conv.
compas12K/yr -0.9%4.4% conv.
pocket compass8K/yr +0.8%0.8% conv.
compass hiking11K/yr +98.4%3.1% conv.
hiking compass8K/yr -3.2%4.0% conv.
military compass7K/yr -23.8%0.5% conv.
navigation compass5K/yr +2.1%4.3% conv.

All search terms

Top compass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red

DOETYD£3.924.2★182 rev

Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking

Silva£22.614.6★2,149 rev

Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)

Skylety£5.514.2★2,103 rev

Silva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering

Silva£14.154.5★202 rev

Silva Compass Navigation - Classic - Beginner & Kids Compass - 1:25k & 1:50k - Navigation Compass

Silva£12.374.5★508 rev

Newest

by launch date

Simple hiking compass - pocket compass - 360 Degree Rotating Compass with Key Ring - ideal for outdoor camping and hiking

Vayfoni£3.9872 rev

1y ago

Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool

Lubarion£3.3527 rev

1y ago

Flintronic Navigation Compass Hiking Compass with Luminous Function Waterproof Pocket Compass for Expedition Map Reading Navigation Orienteering and Survival

flintronic£3.63106 rev

1y ago

DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red

DOETYD£3.92182 rev

2y ago

Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)

Skylety£5.512,103 rev

5y ago

What buyers say about compass

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Well featured compass”

Value For Money21%

“Worth the money if thats what you want”

GPS14%

“Clear and easy to read compass that provides sufficient accuracy for map reading whilst hiking”

Advertised Vs Actual Product11%

“it does exactly what I need it to do”

Ease Of Use6%

“is a pleasure to use”

Size-Overall5%

“Good size”

Portability4%

“Easy to place in a backpack and does the job for help with navigating and directions”

Terrain Suitability2%

“Superb mid range hiking compass”

Weight Light2%

“Ideal for travel and light weight”

Pockets/Compartments2%

“It is a lovely compact compass that you can just put in your pocket”

What buyers complain about

Quality-Overall29%

“avoid, poor quality”

Functionality-Overall15%

“This compass did not work”

GPS9%

“Compass was broken”

Value For Money6%

“not what I expected for the price”

Ease Of Use6%

“This makes it unusable”

Advertised Vs Actual Product5%

“Does not indicate true North”

Measurement/Reading Accuracy5%

“start to need accuracy”

Exercise/Sports Suitability4%

“Not suitable for serious hiking or running/orienteering trips”

Visibility4%

“Stay clear”

Size-Overall2%

“Small compass”

Top return reasons

Functionality-Overall19%

Quality-Overall9%

Display-Overall9%

Ease Of Use9%

Advertised Vs Actual Product7%

Size-Overall6%

Measurement/Reading Accuracy5%

Weight Heavy5%

GPS5%

Value For Money3%

Common questions

Is compass profitable to sell on Amazon United Kingdom?: The niche generates £260K/yr across 10 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (44/100).
How competitive is the compass niche?: 8 brands and 50 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in compass?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, GPS. The return rate is 0.5%.
When does demand for compass peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the compass niche?: Listings span £1.57–£22.61; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.

compass

compass market data

Competition & brand share

Demand & seasonality

Top compass search terms

Top compass products on Amazon

Top sellers

Newest

Trending

What buyers say about compass

What buyers love

What buyers complain about

Top return reasons

Common questions

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