Compass
a concentrated shelf (top 5 take 84% of clicks) — Compass doesn't clear our bar today.
Flapen Score
Is Compass profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Compass is a £260K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Compass: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.7% over the last 90 days and 6.3% of searches end in a purchase.
£260K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Compass products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago
Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking
- Price
- £22.61
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 19y ago
Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 2,103
- Age
- 5y ago
Silva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 10y ago
Silva Compass Navigation - Classic - Beginner & Kids Compass - 1:25k & 1:50k - Navigation Compass
- Price
- £12.37
- Rating
- 4.5/5
- Reviews
- 508
- Age
- 8y ago
Trending
90-day click momentumSilva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 10y ago
DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago
Helix Oxford Metal Compass & Pencil - Safety Point on Compass - Ideal for use in Schools
- Price
- £1.57
- Rating
- 4.4/5
- Reviews
- 2,787
- Age
- 12y ago
Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool
- Price
- £3.35
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking
- Price
- £22.61
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 19y ago
Newest
by launch date
Simple hiking compass - pocket compass - 360 Degree Rotating Compass with Key Ring - ideal for outdoor camping and hiking
- Price
- £3.98
- Rating
- 3.5/5
- Reviews
- 72
- Age
- 1y ago
Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool
- Price
- £3.35
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Flintronic Navigation Compass Hiking Compass with Luminous Function Waterproof Pocket Compass for Expedition Map Reading Navigation Orienteering and Survival
- Price
- £3.63
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago
Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 2,103
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- Silva41%
- DOETYD34%
- Skylety9%
- Helix5%
- Lubarion4%
- Sportneer3%
- Open — no brand owns it (2 brands, 4%)
Compass demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Compass search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- compass323K/yr
- compass navigation70K/yr
- compa33K/yr
- compasses16K/yr
- compas12K/yr
- pocket compass8K/yr
- compass hiking11K/yr
- hiking compass8K/yr
- military compass7K/yr
- navigation compass5K/yr
What reviews say buyers love and hate about Compass
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Well featured compass”
“Worth the money if thats what you want”
“Clear and easy to read compass that provides sufficient accuracy for map reading whilst hiking”
“it does exactly what I need it to do”
“is a pleasure to use”
What buyers complain about
85% of reviews“avoid, poor quality”
“This compass did not work”
“Compass was broken”
“not what I expected for the price”
“This makes it unusable”
Compass return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Compass questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
