collapsible water bottle
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Incredible+117.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good650.73avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£172K£172K/yr · 474K searches
Price range
Okay£2.71–£19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, collapsible water bottle is a £172K/yr Amazon United Kingdom market (474K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 71/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
collapsible water bottle market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £134K–£179K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 11.9%
- Avg brand age
- 31 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
51
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
36%
Top 20: 81%
Open market
50%
- BEAUTAIL12%
- hautllaif9%
- HydraMate9%
- Firtink7%
- SWIFTER7%
- CS Beauty6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×
Top collapsible water bottle search terms
- collapsible water bottle291K/yr
- foldable water bottle63K/yr
- collapsible water bottles14K/yr
- folding water bottle14K/yr
- festival water bottle8K/yr
- silicone water bottle14K/yr
- clip on water bottle8K/yr
- foldable bottle8K/yr
- collapsible bottle10K/yr
- collapsible water bottle 500ml8K/yr
Top collapsible water bottle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hautllaif 700ml Large Foldable Water Bottle Fully Collapsible Stock Bottle Portable Water Bottle for Running Cycling outdoor 3 Pack
hautllaif£6.314.2★481 rev
BEAUTAIL Collapsible Water Bottle 610 mL Silicone Travel Water Bottle
BEAUTAIL£6.924.1★2,665 rev
Firtink 2 Pcs Collapsible Water Bottle 500ml Silicone Portable Travel Water Bottle Leak-Proof Reusable Foldable Cup with Carabiner and Strap for Sports Gym Camping Hiking Cycling Outdoor Activities
Firtink£10.684.3★130 rev
SWIFTER 2x Soft Flask 500ml | Collapsible Running Water Bottle | Handheld or in Vest | Leakproof | Trail Hydration Flask | Soft Water Bottle for Marathon Hiking
SWIFTER£12.594.5★340 rev
CS Beauty 2 Pack x Collapsible Water Bottle 500ml Silicone Travel Bottle with Carabiner Foldable Design Hiking - Camping - Available in Colours Grey Purple Orange - (Colour Chosen at Random)
CS Beauty£8.403.1★16 rev
Newest
by launch date
Thirsaa Collapsible 1L Soft Flask Water Bottle Leak-Proof BPA Free Hydration Bottle with Roll Up Design for Running Hiking Cycling or Travelling (1 Charcoal)
Thirsaa£15.6117 rev
Blend & Bloom 2X Soft Flask Running Water Bottle 500ml Foldable Flexible Collapsible Water Bottle Soft Flask for Hydration Running Vest
Blend & Bloom£10.8417 rev
CS Beauty 2 Pack x Collapsible Water Bottle 500ml Silicone Travel Bottle with Carabiner Foldable Design Hiking - Camping - Available in Colours Grey Purple Orange - (Colour Chosen at Random)
CS Beauty£8.4016 rev
Rnigra Collapsible Water 2pcs 700ml Foldable Bottle with Carabiner Clip Reusable BPA-Free Collapsible Bottle for Outdoor Sports Travel Biking (Black)
Rnigra£6.648 rev
KIPTVO Collapsible Water Bottle Silicone Multifunctional Foldable Water Bottle Reusable Lightweight Travel with Leak-Proof Cap and Carabiner for Sports for Travel Hiking Camping Outdoor Activities
KIPTVO£9.3613 rev
Trending
90-day click momentum
BEAUTAIL Collapsible Water Bottle 610 mL Silicone Travel Water Bottle
BEAUTAIL£7.294.1★
Blend & Bloom 2X Soft Flask Running Water Bottle 500ml Foldable Flexible Collapsible Water Bottle Soft Flask for Hydration Running Vest
Blend & Bloom£10.843.7★
CS Beauty 2 Pack x Collapsible Water Bottle 500ml Silicone Travel Bottle with Carabiner Foldable Design Hiking - Camping - Available in Colours Grey Purple Orange - (Colour Chosen at Random)
CS Beauty£8.403.1★
Thirsaa Collapsible 1L Soft Flask Water Bottle Leak-Proof BPA Free Hydration Bottle with Roll Up Design for Running Hiking Cycling or Travelling (1 Charcoal)
Thirsaa£15.613.7★
Rnigra Collapsible Water 2pcs 700ml Foldable Bottle with Carabiner Clip Reusable BPA-Free Collapsible Bottle for Outdoor Sports Travel Biking (Black)
Rnigra£6.644.5★
What buyers say about collapsible water bottle
What buyers praise and complain about, mined from review topics.What buyers love
“Does not leak”
“Good Quality Collapsible Water Bottle”
“The size is perfect”
“Easy to use”
“Is easy and portable”
“Lightweight and easy to roll up small”
“Seems durable”
“The material feels soft”
“does the job”
“They hold quite a bit of water which is good”
What buyers complain about
“Leaked everywhere”
“Both broke on first use”
“A little expensive”
“But cheaply made”
“The tops need a technique to open and not easy”
“Smells funny”
“Although these initially seem quite delicate”
“Not fit for purpose in my view”
“Over time this will destroy the valve as it's thick”
“Gets smaller when you use it”
Top return reasons
Common questions
- Is collapsible water bottle profitable to sell on Amazon United Kingdom?
- The niche generates £172K/yr across 48 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +117.8%. Flapen's verdict: Worth a look (71/100).
- How competitive is the collapsible water bottle niche?
- 41 brands and 51 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in collapsible water bottle?
- Top complaints mined from reviews: Leak-Proof, Durability, Value For Money. The return rate is 0.9%.
- When does demand for collapsible water bottle peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.0× the quietest.
- What does it cost to enter the collapsible water bottle niche?
- Listings span £2.71–£19.32; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.