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Collapsible Water Bottle

Pass

Collapsible Water Bottle scores 71 out of 100, a Pass. Shoppers spend an estimated $172K a year here, search demand grew +117.8% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 792 Sports & Outdoors niches · +21 vs the category median of 50
Market size
£172K/yr474K searches / yr
90-day growth
+117.8%search demand this quarter
Competition
36%top-5 click share · 41 brands · 51 sellers

Flapen Score

Collapsible Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Collapsible Water Bottle is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Water Bottle 474K times last year and spent an estimated £172K. The top 5 brands take 44% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +117.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
+117.8%
Conversion, latest week
4.1%
Market size, estimated
£172Ka year
Peak month
June4.0× the quietest month
Top search term
collapsible water bottle291K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £2.71 to £19.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£2.71–£19.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #353 within Cycling. It carries 651 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#353in Cycling
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
651per listing
Listings tracked
48

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Collapsible Water Bottle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

51

Est. top-5 brand share

44%

Top 20: 86%

Est. top-5 click share

36%

Top 20: 81%

Open market

50%

  • BEAUTAIL12%
  • hautllaif9%
  • HydraMate9%
  • Firtink7%
  • SWIFTER7%
  • CS Beauty6%

Demand

Collapsible Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Collapsible Water Bottle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • collapsible water bottle291K/yr
  • foldable water bottle63K/yr
  • collapsible water bottles14K/yr
  • folding water bottle14K/yr
  • festival water bottle8K/yr
  • silicone water bottle14K/yr
  • clip on water bottle8K/yr
  • foldable bottle8K/yr
  • collapsible bottle10K/yr
  • collapsible water bottle 500ml8K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Water Bottle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Leak-Proof”
41%of negative reviews mention “Leak-Proof”
0.9%of orders come back
“Leaked everywhere”
A buyer, on “Leak-Proof”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Collapsible Water Bottle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data