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Collapsible Water Bottle

Pass

Collapsible Water Bottle scores 71 out of 100, a Pass. Shoppers spend $172K a year here, search demand grew +117.8% this quarter, and returns run at 0.9% of orders.

Flapen Score
71
71 / 100
Top 1% of 792 Sports & Outdoors niches · +21 vs the category median of 50
Market size
£172K/yr474K searches / yr
90-day growth
+117.8%search demand this quarter
Competition
36%top-5 click share · 41 brands · 51 sellers

Flapen Score

Collapsible Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Collapsible Water Bottle is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Water Bottle 474K times last year and spent an estimated £172K. The top 5 brands take 44% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +117.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
+117.8%
Conversion, latest week
4.1%
Market size, estimated
£172Ka year
Peak month
June4.0× the quietest month
Top search term
collapsible water bottle291K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £2.71 to £19.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£2.71–£19.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #353 within Cycling. It carries 651 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#353in Cycling
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
651per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Collapsible Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

51

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

36%

Top 20: 81%

Open market

50%

  • BEAUTAIL12%
  • hautllaif9%
  • HydraMate9%
  • Firtink7%
  • SWIFTER7%
  • CS Beauty6%

Demand

Collapsible Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Search terms

Top Collapsible Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collapsible water bottle291K/yr
  • foldable water bottle63K/yr
  • collapsible water bottles14K/yr
  • folding water bottle14K/yr
  • festival water bottle8K/yr
  • silicone water bottle14K/yr
  • clip on water bottle8K/yr
  • foldable bottle8K/yr
  • collapsible bottle10K/yr
  • collapsible water bottle 500ml8K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof41%

Leaked everywhere

It leaks

Leaked

Durability7%−0.09

Both broke on first use

didn't last long :

It snapped after 20 minutes

Value For Money5%−0.03

A little expensive

too expensive and not practical

They do seem a little expensive for a non branded item

Quality-Overall5%+0.73

But cheaply made

Disappointed in the quality

Rubbish

Ease Of Use4%

The tops need a technique to open and not easy

very difficult to get rid of

Not sure how convenient it is when it is collapsed

Love

Leak-Proof18%

Does not leak

No leaking at all

Completely leak proof

Quality-Overall12%+0.73

Good Quality Collapsible Water Bottle

Good quality

good quality of bottle

Size-Overall9%+1.16

The size is perfect

Fit like Salomon ones

Fits into a Uniqlo bag

Ease Of Use9%

Easy to use

Easy to fold away

they are easy to fill

Portability7%+0.40

Is easy and portable

easy to carry

Portable and useful

Return

0.9% Return rate 41% Fixable by listing

Size-Overall32%▅▆█▆▇▆

Gets smaller when you use it

when youre done they do fold up really small

Leak-Proof31%▇█▇▅▆█

Leaked everywhere

It leaks

Leaked

Strength4%▁▅▁▇█▃

Although these initially seem quite delicate

Just isn't strong enough

does tend to get wobbly

Material Quality4%█▅▁▃▂▄
Advertised Vs Actual Product4%█▁▂▄▁▂

FAQ

Common Collapsible Water Bottle questions

Answered from the same tracked data.