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Citysports Treadmill

Fail

Shoppers spend only $7K a year here, so Citysports Treadmill is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£7K/yr26K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
66%top-5 click share · 9 brands · 17 sellers

Flapen Score

Citysports Treadmill against its category

The dotted line is the Sports & Outdoors average. Past it, Citysports Treadmill is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citysports Treadmill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citysports Treadmill 26K times last year and spent an estimated £7K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.3%
Market size, estimated
£7Ka year
Peak month
January2.2× the quietest month
Top search term
non electric treadmill12K searches a year

02 · Price

A sale here is worth £104.09.

Listings sell for £104.09 on average, from £13.89 to £166.31. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £104.09 that is £0 to £10K a year per listing.

Average price
£104.09above the $15 to $100 sweet spot
Price range
£13.89–£166.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #638 within Fitness. It carries 216 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
68%
Out of stock, average day
2.4%
Average rank
#638in Fitness
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
19

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
23 months

Products

Top Citysports Treadmill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£729£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Superun31%
  • Zeporix26%
  • CITYSPORTS26%
  • Rilime6%
  • Cardirun4%
  • MJWW2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Citysports Treadmill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Citysports Treadmill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non electric treadmill12K/yr
  • citysports treadmill10K/yr
  • non motorised treadmill4K/yr

Reviews and returns

What reviews say buyers love and hate about Citysports Treadmill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.12

Broken after about 6 weeks

Broke down after just one use

Not as durable as expected

Noise Level8%

It is a bit loud

It is a little noisy

it is already making a grinding noise

Functionality-Overall6%−0.08

Does not work properluly

it was disappointing that the product itself did not function as expected

Doesnt work

Weight Heavy6%−0.02

Bit heavier than I anticipated

is extremely heavy

very very heavy

Quality-Overall5%+0.39

The plastic itself doesnt feel super premium quality

Poor quality

Cheap and poorly made

Love

Value For Money21%+1.47

worth every penny

Excellent value for money

Best for the price

Quality-Overall12%+0.39

Excellent Quality

The build quality feels excellent

Excellent build quality

Ease Of Use11%+0.76

Easy to use

easy to follow

easy to move

Exercise/Sports Suitability10%+0.39

I enjoy it for walking

good for daily walking

Great for exercise

Noise Level6%

the noise level was low

Not too noisy

It is not noisy

Return

1.9% Return rate 27% Fixable by listing

Size-Overall16%▇██▇█▇

the size is so small

The Wheels are small

It is quite narrow

Functionality-Overall11%▇▄▇▅█▄

Does not work properluly

it was disappointing that the product itself did not function as expected

Doesnt work

Defective Material/Parts10%▇▄▆▆▆█

does not work it has a electrical fault

Some screws where missing

Item has stopped working after 8 months

Noise Level10%▅▇▅█▆█

It is a bit loud

It is a little noisy

it is already making a grinding noise

Weight Heavy10%▆█▅▆▄▄

Bit heavier than I anticipated

is extremely heavy

very very heavy

FAQ

Common Citysports Treadmill questions

Answered from the same tracked data.