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Chess Clock

Maybe

The average product has only 85 reviews. But demand is soft, at -19.7% this quarter, so Chess Clock is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£87K/yr106K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
48%top-5 click share · 23 brands · 35 sellers

Flapen Score

Chess Clock against its category

The dotted line is the Sports & Outdoors average. Past it, Chess Clock is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chess Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chess Clock 106K times last year and spent an estimated £87K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
4.4%
Market size, estimated
£87Ka year
Peak month
December3.2× the quietest month
Top search term
chess clock68K searches a year

02 · Price

A sale here is worth £18.91.

Listings sell for £18.91 on average, from £8.15 to £52.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £18.91 that is £2K to £5K a year per listing.

Average price
£18.91inside the $15 to $100 sweet spot
Price range
£8.15–£52.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,000 within Sports & Outdoor Recreation Accessories. It carries 85 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
90%
Out of stock, average day
11.2%
Average rank
#1,000in Sports & Outdoor Recreation Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Chess Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

23 rising

Sellers

35

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

41%

  • FCXJTU23%
  • LEAP13%
  • MOSTRUST6%
  • T Tocas6%
  • Clickinline6%
  • Yajimsa5%

Demand

Chess Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Chess Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chess clock68K/yr
  • chess timer19K/yr
  • chess clock timer8K/yr
  • chess timer clock5K/yr
  • dgt chess clock3K/yr
  • chess clocks3K/yr

Reviews and returns

What reviews say buyers love and hate about Chess Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting12%−0.18

Terrible instructions and fails to meet product description for settings

Incomprehensible product instructions

the menus are not intuitive

Size-Overall10%+0.48

Small

Screen is on the smaller side

It's very slightly smaller than the average

Strength8%−0.12

The plastic casing feels hollow

Ok flimsy

Durability4%−0.05

Remains unused after more than 1 year

Design-Overall4%+0.17

Doesn't look appealing but

Love

Quality-Overall15%+1.21

Great quality

The build quality is very good, it feels solid and well made, not cheap or flimsy at all

The plastic also has a quality feel

Touch/Button Controls14%+0.65

I also liked the little practical touches

Very smooth switch button

The switch is satisfying and functional

Ease Of Use10%−0.03

It is easy to use

The screen is easy to read

easy to read

Display-Overall7%+0.28

The display is clear

The screen is clear

The digital display is nice

Value For Money7%+0.42

It's better than some cheap-and-nasty budget alternatives

Great value, too

Good value

Return

1.1% Return rate 8% Fixable by listing

Alarm/Timer Accuracy28%█▃▅▅▇▅
Functionality-Overall10%▁█▁▁▃▅
Touch/Button Controls10%▆▅▃█▆▁

Sometimes a light tap fails to register

the manual showed me that I wasnt going to grasp all the button press combinations straight away

Quality-Overall9%▆▁▅█▁▃
Defective Material/Parts8%█▁▆▁▄▄

FAQ

Common Chess Clock questions

Answered from the same tracked data.