chess clock
Worth a lookShows a thin review moat (85 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible84.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£18.91avg listing price — sweet spot $15–$100
Price range
Great£8.15–£52.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£87K£87K/yr · 106K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chess clock is a £87K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
chess clock market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £95K–£113K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,000
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 93%
- Out of stock
- 11.2%
- Avg brand age
- 37 months
- Avg seller age
- 233 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
35
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
48%
Top 20: 86%
Open market
41%
- FCXJTU23%
- LEAP13%
- MOSTRUST6%
- T Tocas6%
- Clickinline6%
- Yajimsa5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top chess clock search terms
- chess clock68K/yr
- chess timer19K/yr
- chess clock timer8K/yr
- chess timer clock5K/yr
- dgt chess clock3K/yr
- chess clocks3K/yr
Top chess clock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FCXJTU Digital Chess Clock Timer for Board Games with Alarm Professional Multifunction Portable Chess Timer 2 AA Battery Included Black
FCXJTU£16.344.4★221 rev
LEAP Chess Clock Upgraded Digital Clock Timer with Bonus & Delay Countdown Function for Chess and 2-Player Board Games New Black
LEAP£25.394.5★82 rev
T Tocas Professional Chess Clock with Count-down Alarm Bonus Delay Setting Times Multi-Function for Kids Teens Adults Board Game Clock Digital Chess Timer Portable Brown
T Tocas£18.384.6★330 rev
Clickinline Chess Clock Digital Chess Timer & Game Timer Multipurpose Portable Professional Clock Black
Clickinline£13.375.0★2 rev
Chess Clock Timer Mechanical Count Down Timer Chess Clock Professional Analogue Competition Clockwork for Tournament Board Game (Brown)
Bekasa£23.863.6★98 rev
Newest
by launch date
Chess Clock Professional Digital Chess Clock Timer with Alarm Function and 4 Modes (Count Up/Down Timer Delay Bonus) Lightweight Portable Design for Tournaments Home & Outdoor(black)
shaojian£8.151 rev
Jonuin Chess Clock Black Digital Chess Timer with Alarm Multifunction Portable Chess Clock Timer with Basic Bonus Delay and Positive Time for Board Games Powered by AA Batteries
Jonuin£15.000 rev
Littlecatch Digital Chess Clock Game Timer Multipurpose Tournament Clock with Bonus Function Delay Countdown Function Portable Electronic Timer for Chess Black 14 x 8.8 x 4.5cm
Littlecatch£14.362 rev
Chess Clock Digital Chess Timer with Reward & Delay Countdown Function 3-in-1 Multipurpose Ches-s Clock with Large Seesaw Button for Ches-s and Board Games(COLOR:Blue)
Klomveris£19.370 rev
A&A Chess Clock Digital Chess Timer with 38 Tournament Modes Stylish Minimalist Design with Rocker Portable Timer for Chess & Board Games (Black)
A&A£24.65197 rev
Trending
90-day click momentumChess Clock Professional Digital Chess Clock Timer with Alarm Function and 4 Modes (Count Up/Down Timer Delay Bonus) Lightweight Portable Design for Tournaments Home & Outdoor(black)
shaojian£8.154.0★
Jonuin Chess Clock Black Digital Chess Timer with Alarm Multifunction Portable Chess Clock Timer with Basic Bonus Delay and Positive Time for Board Games Powered by AA Batteries
Jonuin£15.000.0★
Littlecatch Digital Chess Clock Game Timer Multipurpose Tournament Clock with Bonus Function Delay Countdown Function Portable Electronic Timer for Chess Black 14 x 8.8 x 4.5cm
Littlecatch£14.364.5★
A&A Chess Clock Digital Chess Timer with 38 Tournament Modes Stylish Minimalist Design with Rocker Portable Timer for Chess & Board Games (Black)
A&A£24.654.6★
Clickinline Chess Clock Digital Chess Timer & Game Timer Multipurpose Portable Professional Clock Black
Clickinline£13.375.0★
What buyers say about chess clock
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“I also liked the little practical touches”
“It is easy to use”
“The display is clear”
“It's better than some cheap-and-nasty budget alternatives”
“does the job”
“The design is clean”
“I chose the classic colour option”
“The Chess clock works well”
“They are fit for purpose”
What buyers complain about
“Terrible instructions and fails to meet product description for settings”
“Small”
“The plastic casing feels hollow”
“Remains unused after more than 1 year”
“Doesn't look appealing but”
“Complicated”
“Sometimes a light tap fails to register”
“as I found the ticking noise incredibly distracting - it was like playing with the Countdown music in the background”
“Whilst not the cheapest option at the time of review”
“While the LCD is understandably smaller to accommodate the compact form factor”
Top return reasons
Common questions
- Is chess clock profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 29 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the chess clock niche?
- 23 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in chess clock?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Strength. The return rate is 1.1%.
- When does demand for chess clock peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the chess clock niche?
- Listings span £8.15–£52.90; the average listing price is £18.91 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.