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Chamois Cream

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Chamois Cream is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£249K/yr96K searches / yr
90-day growth
+43.9%search demand this quarter
Competition
76%top-5 click share · 5 brands · 75 sellers

Flapen Score

Chamois Cream against its category

The dotted line is the Sports & Outdoors average. Past it, Chamois Cream is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chamois Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chamois Cream 96K times last year and spent an estimated £249K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+43.9%
Conversion, latest week
16.9%
Market size, estimated
£249Ka year
Peak month
May2.6× the quietest month
Top search term
chamois cream54K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £8.06 to £28.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £15.30 that is £15K to £19K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£8.06–£28.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #40 within Cycling. It carries 3,279 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#40in Cycling
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chamois Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Chamois Butt'r51%
  • Muc-Off29%
  • VeloChampion10%
  • VeloSkin8%
  • assos2%

Demand

Chamois Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Chamois Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chamois cream54K/yr
  • chamois cream for cyclists21K/yr
  • chamois buttr11K/yr
  • chamois butter4K/yr
  • cycling chamois cream3K/yr
  • buttr4K/yr

Reviews and returns

What reviews say buyers love and hate about Chamois Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+1.22

just a shame its so costly on Amazon

This is expensive

it's a little pricey

Smell18%+0.80

bot over powering smell

I can't detect any coconut smell

it doesnt have a smell really

Dilute/Watery13%−0.10

Watery

A little more fluid than expected

Too watery for my liking

Texture/Consistency-Overall7%−0.06

Its not a nice texture in application

I was disappointed with the viscosity of the cream

Thickness4%−0.03

I'd prefer a thicker cream

Love

Quality-Overall21%+1.15

Great product, and you need a very small amount so it lasts ages

excellent product

Quality and price

Advertised Vs Actual Product19%+0.34

Exactly what I needed

As described

Simply works

Value For Money17%+1.22

Worth it

Great value for money

Good Price

Efficiency11%+0.27

Excellent cream works very well, no problems

Works well

it did work

Smell5%+0.80

Smells nice too

The coconut has a pleasant, subtle fragrance

Nice smell, dont need a large amount - very effective

Return

0.1% Return rate 46% Fixable by listing

Advertised Vs Actual Product39%▁▃██▁▁
Functionality-Overall25%▁▆▅█▁▁

Did not work for me

Value For Money7%▁▁▁▁▁█

just a shame its so costly on Amazon

This is expensive

it's a little pricey

Leak-Proof7%█▁▁▁▁▁
Size-Overall7%▁█▁▁▁▁

FAQ

Common Chamois Cream questions

Answered from the same tracked data.