Chain Lube
FailPrices span $2.71–$12.22, mostly outside the sweet spot, so Chain Lube is a Fail.
- Flapen Score
- 43 / 100Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 5043
- Market size
- £203K/yr186K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 68 sellers
Flapen Score
Chain Lube against its category
The dotted line is the Sports & Outdoors average. Past it, Chain Lube is stronger. Inside it, weaker.
Market
The Chain Lube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chain Lube 186K times last year and spent an estimated £203K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £203Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- chain lube50K searches a year
02 · Price
A sale here is worth £7.22.
Listings sell for £7.22 on average, from £2.71 to £12.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.22 that is £11K to £14K a year per listing.
- Average price
- £7.22under the $15 to $100 sweet spot
- Price range
- £2.71–£12.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Cycling. It carries 5,250 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Cycling
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,250per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Chain Lube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Muc-Off All-Weather Chain Lube Synthetic Bike Oil 120ml
- Price
- £9.22
- Rating
- 4.7/5
- Reviews
- 1,184
- Age
- 3y ago

Muc-Off Dry Chain Lube Wax-Based Bike Chain Oil 50ml
- Price
- £4.85
- Rating
- 4.7/5
- Reviews
- 17,569
- Age
- 14y ago

Muc-Off Dry Chain Lube Wax-Based Bike Chain Oil 120ml
- Price
- £7.37
- Rating
- 4.7/5
- Reviews
- 17,569
- Age
- 17y ago

Muc-Off Bug & Tar Remover Cleaner 100ml
- Price
- £10.00
- Rating
- 4.8/5
- Reviews
- 2,682
- Age
- 12y ago

WELDTITE All-Weather Lube With Surface Protector for Bikes - Compact and Effective 100 ml
- Price
- £5.16
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 13y ago
Trending
90-day click momentum
WELDTITE Dry Lube With Surface Protector - High Performance Lubricant for Bike Chains 100 ml
- Price
- £5.33
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5y ago

Muc-Off Dry Chain Lube Wax-Based Bike Chain Oil 50ml
- Price
- £4.85
- Rating
- 4.7/5
- Reviews
- 17,569
- Age
- 14y ago

Peatys LinkLube All-Weather Bike Chain Lube - MTB & E-Bikes 60ml Blue
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 824
- Age
- 6y ago

Muc-Off All-Weather Chain Lube Synthetic Bike Oil 120ml
- Price
- £9.22
- Rating
- 4.7/5
- Reviews
- 1,184
- Age
- 3y ago

BLUB Ceramic Lube 120ml Bike Chain Lube All Weather Road BMX MTB
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 1,175
- Age
- 6y ago
Newest
by launch date
Muc-Off All-Weather Chain Lube Synthetic Bike Oil 50ml
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 1,184
- Age
- 3y ago

Muc-Off All-Weather Chain Lube Synthetic Bike Oil 120ml
- Price
- £9.22
- Rating
- 4.7/5
- Reviews
- 1,184
- Age
- 3y ago

Rocket TT Super Tube Lubricant Spray 450ml Rust Remover Maintenance Spray
- Price
- £4.05
- Rating
- 4.7/5
- Reviews
- 1,344
- Age
- 3y ago

Fenwicks All Conditions Chain Lube: 100ml
- Price
- £7.76
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 4y ago

WELDTITE Dry Lube With Surface Protector - High Performance Lubricant for Bike Chains 100 ml
- Price
- £5.33
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
68
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
6%
- Muc-Off68%
- WELDTITE12%
- Rocket TT5%
- Peaty's3%
- Tru-Tension3%
- Squirt3%
- Open — no brand owns it (3 brands, 6%)
Demand
Chain Lube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Chain Lube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chain lube50K/yr
- bike chain lube37K/yr
- bike lube18K/yr
- muc off chain lube18K/yr
- bicycle chain lube12K/yr
- chain lube bicycle10K/yr
- dry lube bike chain7K/yr
- dry lube6K/yr
- muc off dry lube5K/yr
- dry chain lube bicycle3K/yr
Reviews and returns
What reviews say buyers love and hate about Chain Lube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit long
Smaller than expected
Not a very big bottle
keeps rust at bay
kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair
Id had trouble with a rusted nut on car wiper arm no chance as I tried
Spray oil
the spray pressure is a bit feeb6
Flimsy spray nozzle cap failed
Overpriced tat
Quite expensive for a small amount
failry expensive
Had a squeaky door
made my gears make all sorts if noises
They certainly make the squeaky noise disappear
Love
Excellent product
Excellent, far more effective than many other better known products
A very good and efficient product
Worth it
Excellent value for money
Good for the price
Good oil
Good lubricant
Quality spray lubricant
it seems to do the job
Works as advertised
is as described
handy
Easy application
Ease of use
Return
0.1% Return rate 19% Fixable by listing
Overpriced tat
Quite expensive for a small amount
failry expensive
A little misleading
The item delivered was therefore not as displayed
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chain Lube questions
Answered from the same tracked data.









