Skip to content

Captains Armband

Fail

The top 5 products take 100% of clicks, so Captains Armband is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£54K/yr148K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Captains Armband against its category

The dotted line is the Sports & Outdoors average. Past it, Captains Armband is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captains Armband market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Captains Armband 148K times last year and spent an estimated £54K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
6.4%
Market size, estimated
£54Ka year
Peak month
September3.9× the quietest month
Top search term
captains armband59K searches a year

02 · Price

A sale here is worth £5.80.

Listings sell for £5.80 on average, from £4.37 to £8.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.80 that is £3K to £4K a year per listing.

Average price
£5.80under the $15 to $100 sweet spot
Price range
£4.37–£8.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #3 within Football. It carries 423 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#3in Football
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Captains Armband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Fitness Health81%
  • VerteLife10%
  • Vyuwast9%

Demand

Captains Armband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.9×

Search terms

Top Captains Armband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • captains armband59K/yr
  • captain armband21K/yr
  • kids captain armband football18K/yr
  • captains armband football6K/yr
  • captain armband football12K/yr
  • football captains armbands8K/yr
  • captains armband kids12K/yr
  • kids captains armband4K/yr
  • captain armband kids4K/yr
  • captains armbands adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Captains Armband

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money33%

Great Value

Size-Overall33%

Great fit

Advertised Vs Actual Product17%

Just as described, using for a wedding and would recommend

Adjustability/Rotatability/Reclining17%

Adjustable and easy

Return

0.4% Return rate 57% Fixable by listing

Size-Overall43%▁▁█▁▃▁
Quality-Overall29%▁▁▁▁█▁
Stitch/Finish/Polish14%▁▁▁█▁▁
Advertised Vs Actual Product14%▁▁▁▁█▁

FAQ

Common Captains Armband questions

Answered from the same tracked data.