Skip to content

Cable Machine

Fail

Buyers convert on only 0.3% of searches, so Cable Machine is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£168K/yr176K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
54%top-5 click share · 10 brands · 11 sellers

Flapen Score

Cable Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Cable Machine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cable Machine 176K times last year and spent an estimated £168K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.3%
Market size, estimated
£168Ka year
Peak month
January1.5× the quietest month
Top search term
cable machine75K searches a year

02 · Price

A sale here is worth £298.27.

Listings sell for £298.27 on average, from £24.41 to £1180.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £298.27 that is £0 to £30K a year per listing.

Average price
£298.27above the $15 to $100 sweet spot
Price range
£24.41–£1180.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£30K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #73 within Fitness. It carries 124 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
14%
Out of stock, average day
15.6%
Average rank
#73in Fitness
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cable Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£50K£67K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

12%

  • Strongway27%
  • Senshi Japan25%
  • GYM MASTER11%
  • XS Sports10%
  • RIP X8%
  • SPORTNOW8%
  • Open — no brand owns it (4 brands, 12%)

Demand

Cable Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Cable Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable machine75K/yr
  • lat pull down machine27K/yr
  • cable crossover machine17K/yr
  • gym cable machine11K/yr
  • cable machine gym11K/yr
  • lat pull down8K/yr
  • lat pulldown machine7K/yr
  • wall mounted cable machine6K/yr
  • cable gym machine5K/yr
  • lat pulldown6K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation15%+1.79

The assembly instructions require a bit of thinking

takes a while to build

A few people are saying it's hard to put together

Instructions/User Manual/Troubleshooting13%+0.20

very poor instructions

Tricky instructions

The instructions are useless

Material Quality7%−0.13

Material Not stong enough for use

The weights are like plastic

Value For Money7%+0.30

not worth the money

if you can spend a little more you should for a better one

Quality-Overall6%−0.02

Not good enough

Poor quality

however not particularly well

Love

Value For Money22%+0.30

Great value for money

Good for the price

Value for money

Quality-Overall10%−0.02

Very good quality

Great kit

Really well made

Exercise/Sports Suitability9%+0.86

Highly recommend this gym it's well worth every penny

Fits perfect in a small home gym

as far as for a home workout it's ideal

Size-Overall8%−0.14

managed to fit it in a tight space

Fits perfect in a small home gym

Its good and good size for a small room

Ease Of Use5%+0.17

aren't too difficult

it's not too hard to figure it all out

very straightforward

Return

0.4% Return rate 18% Fixable by listing

Defective Material/Parts23%▁▁▄█▁▁
Assembly/Installation14%▁█▅▁▁▁

The assembly instructions require a bit of thinking

takes a while to build

A few people are saying it's hard to put together

Weight Heavy9%█▁▁▁▁▁

just remember its heavy so once you build it you wont be able to move it without other people

Value For Money9%▁▁█▁▁▁

not worth the money

if you can spend a little more you should for a better one

Advertised Vs Actual Product9%▁▁▁▁█▁

FAQ

Common Cable Machine questions

Answered from the same tracked data.