Cable Machine
FailBuyers convert on only 0.3% of searches, so Cable Machine is a Fail.
- Flapen Score
- 42 / 100Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 5042
- Market size
- £168K/yr176K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 11 sellers
Flapen Score
Cable Machine against its category
The dotted line is the Sports & Outdoors average. Past it, Cable Machine is stronger. Inside it, weaker.
Market
The Cable Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cable Machine 176K times last year and spent an estimated £168K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £168Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- cable machine75K searches a year
02 · Price
A sale here is worth £298.27.
Listings sell for £298.27 on average, from £24.41 to £1180.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £298.27 that is £0 to £30K a year per listing.
- Average price
- £298.27above the $15 to $100 sweet spot
- Price range
- £24.41–£1180.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£30K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #73 within Fitness. It carries 124 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 14%
- Out of stock, average day
- 15.6%
- Average rank
- #73in Fitness
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 124per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Cable Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Multi Gym Cable Machine 90 KG Weight Stack Home Gym Station | Lat Pulldown Pec Deck Flies Curls & More
- Price
- £498.82
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 5y ago

GYM MASTER Cable Crossover Machine with 180kg Weight Stack & Pull Up Bar
- Price
- £319.94
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 7y ago

Strongway Cable Crossover With 75KG Weights Home Gym Dual Pulley System
- Price
- £303.28
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 3y ago

RIP X 180kg Cable Crossover Machine With Pull Up Bar and Improved Top and Bottom Swivel Pulley Design
- Price
- £319.30
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 6y ago

strongway smith machine home gym (177KG) dual cable pulley pull up bar
- Price
- £1180.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
estimated 90-day click momentum
Strongway (Multigym With 72KG Weight Stack) Multifunction Cable Pulley
- Price
- £709.88
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago

strongway smith machine home gym (177KG) dual cable pulley pull up bar
- Price
- £1180.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

XS Sports Cable Pulley Crossover Machine - Home Gym Adjustable Dual Pulley wall mounted system Functional Trainer
- Price
- £139.18
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Nebula Power Bar Lat Pull Down Bar Attachments | Set of 5
- Price
- £94.69
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 6y ago

Multi Gym Cable Machine 90 KG Weight Stack Home Gym Station | Lat Pulldown Pec Deck Flies Curls & More
- Price
- £498.82
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 5y ago
Newest
by launch date
XS Sports Home Gym Cable Crossover Machine High Low Dual Pulleys Pull Up Bar with Multi Grip Lat Pull Down Row Station Functional Trainer Landmine Attachment DUP
- Price
- £253.29
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

strongway smith machine home gym (177KG) dual cable pulley pull up bar
- Price
- £1180.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Strongway (Multigym With 72KG Weight Stack) Multifunction Cable Pulley
- Price
- £709.88
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago

SPORTNOW Wall Mount Cable Machine 15 Positions Adjustable for Home Gym
- Price
- £145.05
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

SPORTNOW Home Gym Machine Multifunctional Gym Equipment with High and Low Pulleys Pull Up Bar 15-Position Adjustable Strength Training Workout Station for Full Body Fitness
- Price
- £293.94
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
11
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
12%
- Strongway27%
- Senshi Japan25%
- GYM MASTER11%
- XS Sports10%
- RIP X8%
- SPORTNOW8%
- Open — no brand owns it (4 brands, 12%)
Demand
Cable Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Cable Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cable machine75K/yr
- lat pull down machine27K/yr
- cable crossover machine17K/yr
- gym cable machine11K/yr
- cable machine gym11K/yr
- lat pull down8K/yr
- lat pulldown machine7K/yr
- wall mounted cable machine6K/yr
- cable gym machine5K/yr
- lat pulldown6K/yr
Reviews and returns
What reviews say buyers love and hate about Cable Machine
We read the reviews and the return reasons for every product selling here.
“The assembly instructions require a bit of thinking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cable Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









