- Flapen Score
- 40 / 100Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 5040
- Market size
- £50K/yr46K searches / yr
- 90-day growth
- +7.9%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 11 sellers
Flapen Score
Bullworker against its category
The dotted line is the Sports & Outdoors average. Past it, Bullworker is stronger. Inside it, weaker.
Market
The Bullworker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bullworker 46K times last year and spent an estimated £50K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +7.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £50Ka year
- Peak month
- May3.4× the quietest month
- Top search term
- bullworker28K searches a year
02 · Price
A sale here is worth £76.93.
Listings sell for £76.93 on average, from £14.11 to £298.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £76.93 that is £0 to £8K a year per listing.
- Average price
- £76.93inside the $15 to $100 sweet spot
- Price range
- £14.11–£298.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #262 within Fitness. It carries 468 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 2.7%
- Average rank
- #262in Fitness
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 468per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bullworker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bullworker Bow Classic 90cm Isometric Exercise Equipment Portable Home Gym customized variable resistance Chest and Arm Trainer Full Body Strength Trainer Shoulder Exerciser.
- Price
- £167.86
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 13y ago

GoFitness Push Down Bar Chest Exerciser at Home Workout Equipment
- Price
- £55.32
- Rating
- 4.4/5
- Reviews
- 1,182
- Age
- 7y ago

Press Exerciser - (Chest Arms Legs ) - 110LBS Resistance (50kg)
- Price
- £37.40
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 11y ago

Bullworker Bow Basic (71cm) - Total Body Fitness
- Price
- £109.04
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 4y ago

Bullworker X5 Pro 70 CM Isometric Exercise Equipment Portable Home Gym Trainer with 0 to 150 lbs Resistance Upper Body Workout Chest Arms Back Shoulder & Abs Gear for Men & Women.
- Price
- £226.76
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 2y ago
Trending
90-day click momentum
GoFitness Push Down Bar Chest Exerciser at Home Workout Equipment
- Price
- £55.36
- Rating
- 4.4/5
- Reviews
- 1,182
- Age
- 7y ago

GoFitness Push Down Bar Chest Exerciser at Home Workout Equipment
- Price
- £68.27
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 7y ago

GoFitness Push Down Bar Chest Exerciser at Home Workout Equipment
- Price
- £55.32
- Rating
- 4.4/5
- Reviews
- 1,182
- Age
- 7y ago

Fulusor Power Twister Arm and Chest Strengthening Exercise Bar (30kg/66lbs)
- Price
- £17.21
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 4y ago

Fulusor Power Twister Bar Arm Chest Exercise Strengthener (40kg/88lbs)
- Price
- £17.63
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 4y ago
Newest
by launch date
HELISAN Upgraded 3 Springs Twister Arm Trainer 20-130lb Adjustable Chest Exerciser Arm Trainer for Men Portable Chest Trainer Shoulders & Forearms Muscle Training Exercise Equipment for Men Women
- Price
- £18.88
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 10mo ago

Twister Arm Trainer 30-60lbs Adjustable Chest Exerciser for Men & Women
- Price
- £14.11
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 1y ago

Bullworker X5 Pro 70 CM Isometric Exercise Equipment Portable Home Gym Trainer with 0 to 150 lbs Resistance Upper Body Workout Chest Arms Back Shoulder & Abs Gear for Men & Women.
- Price
- £226.76
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 2y ago

Bullworker ISO BOW Pro Isometric Exercise Equipment & Workout Straps - Self Resistance Stretching Strap With Handles Portable Workout Equipment for Yoga - Strength Training Equipment for Home Gym
- Price
- £17.15
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 2y ago

Bullworker ISO BOW Pro Pair Isometric Exercise Equipment & Workout Straps - Self Resistance Stretching Strap With Handles Portable Workout Equipment for Yoga - Strength Training Equipment Home Gym
- Price
- £25.21
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
3%
- Bullworker54%
- GOFITNESS19%
- Playwell13%
- Fulusor8%
- HELISAN2%
- LEJIEYIN1%
- Open — no brand owns it (2 brands, 3%)
Demand
Bullworker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.4×
Search terms
Top Bullworker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bullworker28K/yr
- isometric exercise equipment6K/yr
- bullworker for older men6K/yr
- bull worker3K/yr
- bullworker for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Bullworker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a few months
not very durable
fell apart after a week
Mines must have an iron bar running through it can hardly bend it only 40kg
I dont feel that the 1-1.5 stretch makes any difference to be honest
After less than 3 months with little usage there are some oil leaks
Average
Love
extremely well made good piece of kit
Excellent product
Excellent quality, fast delivery, good work out
Great exercise machine as advertised
Very good exerciser
Excellent exercise product for the home good quality
it's a good bit of kit at a great price
Its good value
No need to spend more
Does do its job
Effective
It works
Easy to use
Perfect addition to my home gym easy to use
Easy to use instructions
Return
1.3% Return rate 33% Fixable by listing
I'm fed up with items being mis-sold using false information in the descriptions
Not as described
Not strong enough
Average
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bullworker questions
Answered from the same tracked data.









