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Bright Football

Fail

Shoppers spend only $31K a year here, so Bright Football is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£31K/yr46K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
66%top-5 click share · 15 brands · 59 sellers

Flapen Score

Bright Football against its category

The dotted line is the Sports & Outdoors average. Past it, Bright Football is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bright Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bright Football 46K times last year and spent an estimated £31K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
4.7%
Market size, estimated
£31Ka year
Peak month
December19.7× the quietest month
Top search term
light up football11K searches a year

02 · Price

A sale here is worth £14.07.

Listings sell for £14.07 on average, from £3.14 to £24.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.07 that is £0 to £1K a year per listing.

Average price
£14.07under the $15 to $100 sweet spot
Price range
£3.14–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #204 within Football. It carries 840 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
13.0%
Average rank
#204in Football
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
840per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bright Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

59

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Laxnako34%
  • Apoloiz26%
  • Pro Striker8%
  • SYNCFUN6%
  • TranRantic5%
  • M.Y4%
  • Open — no brand owns it (9 brands, 18%)

Demand

Bright Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.7×

Search terms

Top Bright Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up football11K/yr
  • glow in the dark football10K/yr
  • bright football4K/yr
  • reflective football1K/yr
  • glow in dark football3K/yr
  • bright ball14K/yr
  • glow football2K/yr
  • glowing football922/yr

Reviews and returns

What reviews say buyers love and hate about Bright Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation17%−0.23

Ball deflated

Deflates very fast

This ball was not inflated

Quality-Overall14%+0.21

the pump itself is cheap

Not the best

Poor quality

Flatness8%−0.11

just keeps going flat

It lasted all of half hour as it keeps going flat

Durability7%−0.05

can tell wont last long

The needle broke so be careful

Stopped working very quickly

Stitch/Finish/Polish6%−0.06

The ball has very poor stitching quality

the stitching began to come loose

Broken stitching

Love

Quality-Overall21%+0.21

Excellent product

Exceptional quality for price

The build quality is impressively robust

Brightness/Shine/Glow13%+0.94

Very bright

The LED lights are impressively bright

The glow works well

Fun/Entertainment Experience9%+0.88

This entertaining product is a great success

Great fun

fun straight out of the box

Durability6%−0.05

Durable

The material feels durable

still durable enough for proper outdoor play

Design-Overall5%+0.41

Good design

solid, and the full-size 5 design works well for both kids and adults

The design looks fantastic – the colours

Return

1.0% Return rate 23% Fixable by listing

Functionality-Overall21%▆█▅▄▃▃

counter doesnt work

Wonky. Blew the ball up and it is not round, my 1 year old rolls it and it goes in the wrong direction!

Inflation/Deflation17%▄▁▄█▇▅

Ball deflated

Deflates very fast

This ball was not inflated

Size-Overall9%▅▁▅▃▁█

On The Small Side

This training mat was smaller than I thought it would be

is certainly smaller than how it looks in the advertised pictures

Defective Material/Parts7%▁█▁▁▇▂
Quality-Overall5%▁▅▁█▁▇

the pump itself is cheap

Not the best

Poor quality

FAQ

Common Bright Football questions

Answered from the same tracked data.