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Brake Pads

Fail

Prices span $4.21–$16.59, mostly outside the sweet spot, so Brake Pads is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£172K/yr430K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
75%top-5 click share · 11 brands · 51 sellers

Flapen Score

Brake Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Brake Pads is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brake Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brake Pads 430K times last year and spent an estimated £172K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
5.3%
Market size, estimated
£172Ka year
Peak month
May1.7× the quietest month
Top search term
brake pads77K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £4.21 to £16.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.62 that is £8K to £10K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£4.21–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #26 within Cycling. It carries 1,836 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#26in Cycling
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,836per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brake Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • mwellewm34%
  • SHIMANO18%
  • Clarks Cycle Systems14%
  • Zacro11%
  • TUHDWJ6%
  • AGPTEK5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Brake Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Brake Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brake pads77K/yr
  • shimano brake pads50K/yr
  • bike brake pads40K/yr
  • brake pads for my car35K/yr
  • front brake pads29K/yr
  • rear brake pads29K/yr
  • brake pads for bicycle27K/yr
  • cars brake pads20K/yr
  • car brake pads19K/yr
  • bicycle brake pads15K/yr

Reviews and returns

What reviews say buyers love and hate about Brake Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.18

Does not last long

Unsure on durability

Not even lasted 2 months

Quality-Overall23%−0.07

Very Cheap

Quality is not up to standard have been buying these for a very long time now

Absolute rubbish

Advertised Vs Actual Product13%−0.06

No, it said it was universal, but it wasn't

Noise Level4%+0.21

the noise seemed to quieten down once I cleaned the discs before using this

Material Quality4%−0.03

Weakest material brakes I've ever had

Love

Value For Money24%+1.75

Good value for the price

Good value for money

Good budget alternative

Quality-Overall21%−0.07

Best quality

Fair quality, last for 5 days

Great performance and value

Size-Overall18%+1.98

Perfect fit

Easy to fit

Exactly as described fitted well

Advertised Vs Actual Product13%−0.06

Just what I needed

Exactly as described

just what was ordered

Efficiency5%+0.48

Does the job

did the job perfectly

Works fine on my bike

Return

0.7% Return rate 69% Fixable by listing

Size-Overall62%▇▇▇██▆
Compatibility-Overall16%█▄▆▃▅▄
Advertised Vs Actual Product6%▁▂▃▁▂█

No, it said it was universal, but it wasn't

Functionality-Overall4%▁▁██▅▇
Defective Material/Parts3%▁█▁▄▃▆

FAQ

Common Brake Pads questions

Answered from the same tracked data.