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Brake Pads

Fail

Prices span $4.21–$16.59, mostly outside the sweet spot, so Brake Pads is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£172K/yr430K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
75%top-5 click share · 11 brands · 51 sellers

Flapen Score

Brake Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Brake Pads is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brake Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brake Pads 430K times last year and spent an estimated £172K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
5.3%
Market size, estimated
£172Ka year
Peak month
May1.7× the quietest month
Top search term
brake pads77K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £4.21 to £16.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.62 that is £8K to £10K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£4.21–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #26 within Cycling. It carries 1,836 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#26in Cycling
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,836per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brake Pads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£52K£69K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

12%

  • mwellewm34%
  • SHIMANO18%
  • Clarks Cycle Systems14%
  • Zacro11%
  • TUHDWJ6%
  • AGPTEK5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Brake Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Brake Pads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brake pads77K/yr
  • shimano brake pads50K/yr
  • bike brake pads40K/yr
  • brake pads for my car35K/yr
  • front brake pads29K/yr
  • rear brake pads29K/yr
  • brake pads for bicycle27K/yr
  • cars brake pads20K/yr
  • car brake pads19K/yr
  • bicycle brake pads15K/yr

Reviews and returns

What reviews say buyers love and hate about Brake Pads

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
36%of negative reviews mention “Durability”
0.7%of orders come back
“Does not last long”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brake Pads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data