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Brake Cable

Fail

Prices span $2.57–$13.95, mostly outside the sweet spot, so Brake Cable is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£48K/yr90K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
66%top-5 click share · 17 brands · 37 sellers

Flapen Score

Brake Cable against its category

The dotted line is the Sports & Outdoors average. Past it, Brake Cable is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brake Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brake Cable 90K times last year and spent an estimated £48K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
8.9%
Market size, estimated
£48Ka year
Peak month
April2.0× the quietest month
Top search term
bike brake cables21K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.57 to £13.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.04 that is £2K to £3K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.57–£13.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #39 within Cycling. It carries 697 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#39in Cycling
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brake Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

37

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • FYACCD18%
  • Boao17%
  • ANMOYIXIA14%
  • WangLaoWu12%
  • ZELHYEUU8%
  • TFUTLT7%

Demand

Brake Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Brake Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike brake cables21K/yr
  • brake cable17K/yr
  • brake cables for bicycles15K/yr
  • bicycle brake cable9K/yr
  • bike brake cable7K/yr
  • bike cable7K/yr
  • bike break cable4K/yr
  • bmx brake cable4K/yr
  • bowden cable3K/yr
  • brake cables3K/yr

Reviews and returns

What reviews say buyers love and hate about Brake Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.11

Doesnt fit

Barrel too big

Cables too short

Quality-Overall22%−0.06

Very poor quality

Mediocre

very poor quality

Advertised Vs Actual Product16%+0.74

Not 2.1m!!! Bought this to replace the cable to my rear derailleur in my mtb. Advertised in the images as being 2.1m in length, upon fitting I realised it was far too short, it measured 1.7m so really not good

Contrary to the narrative on one of the photos for this item on Amazon

This product is advertised at 2.5 metres long. It's 170cm and therefore too short for my road bike. Very bad.

Durability9%−0.06

Cable split after 6 months

It should last for a few years at least

Cable snapped after 3 months of light use

Rusts/Corrodes5%−0.02

The cable is rusty after a month

Replaced original rusty ones

Love

Quality-Overall30%−0.06

Best quality

seems a good quality set of items

Overall, this kit offers excellent quality, convenience, and value for money

Value For Money24%+2.99

reasonable price

Good price

Good value for money

Advertised Vs Actual Product14%+0.74

Works as advertised

As described

Did exactly what I needed

Size-Overall13%−0.11

Good fit

easy to fit

everything fits as it should

Durability4%−0.06

very durable

The housing is durable and flexible, making routing simple even on tighter frames

they seem to be holding up well

Return

0.6% Return rate 57% Fixable by listing

Size-Overall44%▁▅▇█▇▄

Doesnt fit

Barrel too big

Cables too short

Compatibility-Overall15%█▂▃▁▂▂
Advertised Vs Actual Product11%▁▆▁▇█▆

Not 2.1m!!! Bought this to replace the cable to my rear derailleur in my mtb. Advertised in the images as being 2.1m in length, upon fitting I realised it was far too short, it measured 1.7m so really not good

Contrary to the narrative on one of the photos for this item on Amazon

This product is advertised at 2.5 metres long. It's 170cm and therefore too short for my road bike. Very bad.

Defective Material/Parts6%▁▅██▁▇
Quality-Overall4%▁▆▁▁▁█

Very poor quality

Mediocre

very poor quality

FAQ

Common Brake Cable questions

Answered from the same tracked data.