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Brake Cable

Fail

Prices span $2.57–$13.95, mostly outside the sweet spot, so Brake Cable is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£48K/yr90K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
66%top-5 click share · 17 brands · 37 sellers

Flapen Score

Brake Cable against its category

The dotted line is the Sports & Outdoors average. Past it, Brake Cable is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brake Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brake Cable 90K times last year and spent an estimated £48K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
8.9%
Market size, estimated
£48Ka year
Peak month
April2.0× the quietest month
Top search term
bike brake cables21K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.57 to £13.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.04 that is £2K to £3K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.57–£13.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #39 within Cycling. It carries 697 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#39in Cycling
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brake Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

37

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

25%

  • FYACCD18%
  • Boao17%
  • ANMOYIXIA14%
  • WangLaoWu12%
  • ZELHYEUU8%
  • TFUTLT7%

Demand

Brake Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Brake Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bike brake cables21K/yr
  • brake cable17K/yr
  • brake cables for bicycles15K/yr
  • bicycle brake cable9K/yr
  • bike brake cable7K/yr
  • bike cable7K/yr
  • bike break cable4K/yr
  • bmx brake cable4K/yr
  • bowden cable3K/yr
  • brake cables3K/yr

Reviews and returns

What reviews say buyers love and hate about Brake Cable

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brake Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data