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Boxing Wraps

Fail

Prices span $4.07–$15.25, mostly outside the sweet spot, so Boxing Wraps is a Fail.

Flapen Score
36
36 / 100
Ranks 741 of 792 Sports & Outdoors niches · −14 vs the category median of 50
Market size
£196K/yr470K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
75%top-5 click share · 8 brands · 16 sellers

Flapen Score

Boxing Wraps against its category

The dotted line is the Sports & Outdoors average. Past it, Boxing Wraps is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boxing Wraps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boxing Wraps 470K times last year and spent an estimated £196K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
4.8%
Market size, estimated
£196Ka year
Peak month
November1.6× the quietest month
Top search term
boxing wraps175K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £4.07 to £15.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £8.68 that is £13K to £17K a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£4.07–£15.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Martial Arts. It carries 4,277 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Martial Arts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,277per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Boxing Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£79K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • RDX66%
  • Everlast12%
  • Venum7%
  • BEAST RAGE5%
  • EVO Fitness3%
  • SAWANS3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Boxing Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Boxing Wraps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boxing wraps175K/yr
  • boxing hand wraps62K/yr
  • hand wraps boxing62K/yr
  • hand wraps57K/yr
  • boxing wraps men23K/yr
  • hand wraps muay thai14K/yr
  • boxing hand wraps mens16K/yr
  • muay thai hand wraps9K/yr
  • hand wrap6K/yr
  • handwraps for boxing6K/yr

Reviews and returns

What reviews say buyers love and hate about Boxing Wraps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pain Relief-Overall21%−0.23

Hurts during the boxing activity

is very painful

Stretchability/Expandability/Elasticity8%+0.65

Its not stretchy

Size-Overall8%+0.36

Quite long

A bit too long

Advertised Vs Actual Product6%+0.57

I didn't really study the photo in great detail

Cushion6%−0.06

There is also no padding/support

Love

Quality-Overall19%+0.03

Good quality and quick delivery

Quality product

they're good-quality wraps

Comfort-Overall19%−0.01

Comfortable

Really comfortable and hand feel really snug in the gloves

Comfortable to wear

Ease Of Use10%+0.50

easy to use

easy to put on

Quick and exactly what needed

Grip9%−0.04

These Adidas hand wraps are comfortable

Great product, saves time wrapping hand

Good Hand Wraps

Value For Money7%+1.34

Excellent hand wraps for the price

Great value and decent

Very good worth the buy

Return

1.2% Return rate 79% Fixable by listing

Size-Overall69%▇█▇▆▇▇

Quite long

A bit too long

Quality-Overall5%▆▃▆▅▅█
Comfort-Overall4%█▁▆▄▁▄
Stitch/Finish/Polish3%▁▆▂▆█▁

I had hoped the sewing would be more durable

The stitching around it has started to come undone

Advertised Vs Actual Product3%▆▄▆█▆▁

I didn't really study the photo in great detail

FAQ

Common Boxing Wraps questions

Answered from the same tracked data.