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Boxing Headguard

Fail

The top 5 brands take 95% of clicks, so Boxing Headguard is a Fail.

Flapen Score
36
36 / 100
Ranks 741 of 792 Sports & Outdoors niches · −14 vs the category median of 50
Market size
£79K/yr130K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
84%top-5 click share · 7 brands · 12 sellers

Flapen Score

Boxing Headguard against its category

The dotted line is the Sports & Outdoors average. Past it, Boxing Headguard is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boxing Headguard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boxing Headguard 130K times last year and spent an estimated £79K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
1.5%
Market size, estimated
£79Ka year
Peak month
December2.1× the quietest month
Top search term
boxing headguard62K searches a year

02 · Price

A sale here is worth £39.80.

Listings sell for £39.80 on average, from £13.01 to £91.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £39.80 that is £0 to £4K a year per listing.

Average price
£39.80inside the $15 to $100 sweet spot
Price range
£13.01–£91.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #19 within Martial Arts. It carries 1,322 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
5.8%
Average rank
#19in Martial Arts
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,322per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Boxing Headguard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • BRAVOSE62%
  • RDX17%
  • Sparta8%
  • STING5%
  • FLY4%
  • MaxxMMA2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Boxing Headguard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Boxing Headguard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boxing headguard62K/yr
  • boxing headgear13K/yr
  • headguard12K/yr
  • head guards boxing10K/yr
  • head guard9K/yr
  • headgear boxing5K/yr
  • boxing head guard7K/yr
  • headgear5K/yr
  • kickboxing head guard4K/yr
  • head gear3K/yr

Reviews and returns

What reviews say buyers love and hate about Boxing Headguard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall38%0.00

Slippy and uncomfortable

feels a little restrictive

Grip25%−0.10

Slips definitely dont buy if you are bald

Strap/String Quality13%−0.05

No chin strap

Size-Overall13%−0.10

Get a size up

Love

Quality-Overall50%+3.57

Good quality

Amazing quality, great for boxing would purchase again

Good quality I am happy with this product

Comfort-Overall22%0.00

Very comfortable

very comfortable

comfortable and do what it ment to

Value For Money17%+1.33

Great Value

Great for the price

Design-Overall3%−0.05

Nice design otherwise

Size-Overall3%−0.10

its extremely snug like a motorcycle helmet on your cheeks

Return

1.9% Return rate 81% Fixable by listing

Size-Overall76%▇▇▇███

Get a size up

Cushion4%█▅▄▁▁▁
Comfort-Overall4%▁▁▄▁▄█

Slippy and uncomfortable

feels a little restrictive

Strap/String Quality2%▁▁▁▁█▁

No chin strap

Material Quality1%

FAQ

Common Boxing Headguard questions

Answered from the same tracked data.