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Box Ball

Fail

Shoppers spend only $10K a year here, so Box Ball is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£10K/yr5K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 23 sellers

Flapen Score

Box Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Box Ball is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Box Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Box Ball 5K times last year and spent an estimated £10K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
12.0%
Market size, estimated
£10Ka year
Peak month
December25.2× the quietest month
Top search term
box ball5K searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £7.53 to £25.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£7.53–£25.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Boxing. It carries 7,011 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#16in Boxing
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,011per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Box Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • adidas41%
  • Boxbollen21%
  • Dermasy11%
  • TEKXYZ11%
  • RDX8%
  • YMX BOXING7%

Demand

Box Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 25.2×

Search terms

Top Box Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • box ball5K/yr
  • box a ball226/yr
  • box-a-ball56/yr

Reviews and returns

What reviews say buyers love and hate about Box Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality18%−0.12

The elastic string is not a good quality

The string is quite long

This string supplied with this product is too stringy

Ease Of Use18%−0.05

Not easy to use

Not as easy as it looks

Not as easy as ad

Quality-Overall16%+0.32

The product looks and feels cheap

This one feels cheap, poorly made, and definitely not worth the price

Terrible quality

Software/Application11%−0.16

Didn't come with the app licence as it should have

No app code for ours

then went to set it up the other day to find no app code tincluded

Gifting Purpose7%−0.06

Cheap gift, doesn't really work and wouldn't buy again

present was opened

Love

Fun/Entertainment Experience34%+3.16

Easy to play, great fun

Good fun

Great game

Quality-Overall30%+0.32

The headband and 2 balls are of good quality

Excellent quality

Great product

Exercise/Sports Suitability7%+0.41

Fun and good for fitness

Its a great workout

I get my daily fitness done super easily

Value For Money6%+0.41

Great product and value for money

Good money

Ease Of Use4%−0.05

easy to use

Easy to play, great fun

you can use it almost ANYWHERE

Return

1.3% Return rate 17% Fixable by listing

Functionality-Overall15%▂▅▃█▁▁
Quality-Overall12%▁▃█▁▄▅

The product looks and feels cheap

This one feels cheap, poorly made, and definitely not worth the price

Terrible quality

Strap/String Quality12%▆▃▃█▁▆

The elastic string is not a good quality

The string is quite long

This string supplied with this product is too stringy

Gifting Purpose9%██▁▁▁▁

Cheap gift, doesn't really work and wouldn't buy again

present was opened

Defective Material/Parts8%▆█▇▁▁▁

FAQ

Common Box Ball questions

Answered from the same tracked data.