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Bow and Arrow Set Adult

Maybe

The average product has only 104 reviews. But buyers convert on only 0.8% of searches, so Bow and Arrow Set Adult is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£50K/yr138K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
50%top-5 click share · 21 brands · 29 sellers

Flapen Score

Bow and Arrow Set Adult against its category

The dotted line is the Sports & Outdoors average. Past it, Bow and Arrow Set Adult is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow and Arrow Set Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bow and Arrow Set Adult 138K times last year and spent an estimated £50K. The top 5 brands take 69% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
0.8%
Market size, estimated
£50Ka year
Peak month
August2.0× the quietest month
Top search term
bow and arrow set adult56K searches a year

02 · Price

A sale here is worth £47.28.

Listings sell for £47.28 on average, from £8.07 to £155.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £47.28 that is £0 to £5K a year per listing.

Average price
£47.28inside the $15 to $100 sweet spot
Price range
£8.07–£155.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #184 within Archery. It carries 104 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
69%
Out of stock, average day
7.5%
Average rank
#184in Archery
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
104per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bow and Arrow Set Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

29

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

50%

Top 20: 85%

Open market

26%

  • D&Q33%
  • NorthSpoor18%
  • Generic6%
  • SERfawnCH6%
  • Huntingdoor6%
  • Supernic5%

Demand

Bow and Arrow Set Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Bow and Arrow Set Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow and arrow set adult56K/yr
  • archery bow34K/yr
  • archery set adult15K/yr
  • bow and arrow adult10K/yr
  • archery bows12K/yr
  • long bow4K/yr
  • archery bows adult5K/yr
  • recurve bow set adult1K/yr

Reviews and returns

What reviews say buyers love and hate about Bow and Arrow Set Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.07

Id recommend getting yourself some better quality arrows alongside

Quality control needs sacking

Rubbish

Pain Relief-Overall13%−0.13

quite painful

Durability6%−0.09

Shaft all broke within a week

Advertised Vs Actual Product4%−0.01

Inaccurate listing

Disappointing listed as 10 arrows

Material Quality4%−0.04

The bow itself is mainly plastic

Love

Value For Money37%+3.63

excellent value for money

Good value starter kit for the money

Good value

Quality-Overall18%−0.07

Good quality

All good quality gear

Very well made

Fun/Entertainment Experience11%+0.84

Great fun

children seem happy enough with it

fun to play with it

Suitability Beginner9%−0.13

Ideal for a beginner

An absolutely great bit of kit for a newbie

Good value starter kit for the money

Durability7%−0.09

It seems quite sturdy although light enough for a youngster

bow and arrows 10/10 quality strong and durable

and no signs of giving up

Return

1.1% Return rate 36% Fixable by listing

Size-Overall25%▁▆▄▄▄█

not suitable

Quality-Overall11%▄▃▄█▃▁

Id recommend getting yourself some better quality arrows alongside

Quality control needs sacking

Rubbish

Defective Material/Parts10%█▄▂▄▁▄
Assembly/Installation7%▆▅▁▂▁█
Durability7%█▄▄▅▅▄

Shaft all broke within a week

FAQ

Common Bow and Arrow Set Adult questions

Answered from the same tracked data.