Is bow and arrow profitable to sell on Amazon United Kingdom?

The niche generates £343K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the bow and arrow niche?

12 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in bow and arrow?

Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for bow and arrow peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the bow and arrow niche?

Listings span £11.86–£50.52; the average listing price is £31.10 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.

bow and arrow

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£31.10

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great£11.86–£50.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great259.63

avg incumbent reviews — the moat a new listing must climb

Market size

Good£343K

£343K/yr · 734K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, bow and arrow is a £343K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bow and arrow market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £389K–£467K; units × avg price
Conversion rate: 1.5%
Avg BSR: #386
Page quality: 0%
Prime: 81%
Sponsored: 50%
Out of stock: 3.4%
Avg brand age: 42 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

Hollyhi33%
D&Q17%
NorthSpoor13%
Supernic7%
FORZA6%
SERfawnCH6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top bow and arrow search terms

bow and arrow166K/yr -28.2%0.8% conv.
archery110K/yr +55.6%0.2% conv.
archery set103K/yr +34.5%1.0% conv.
bow and arrow set kids61K/yr -2.8%2.1% conv.
bow and arrow set adult56K/yr -0.7%0.7% conv.
recurve bow44K/yr -14.3%0.2% conv.
archery bow34K/yr -2.2%0.3% conv.
kids bow and arrow set27K/yr -14.3%2.2% conv.
kids archery set18K/yr +45.9%1.6% conv.
archery set kids17K/yr +87.7%1.6% conv.

All search terms

Top bow and arrow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls

Hollyhi£11.864.1★132 rev

NorthSpoor Recurve Bow and Arrow 40lbs Archery Bows Set Recurve Bow for Archery Beginners Adult Left and Right Hands Suitable for outdoor target practice

NorthSpoor£31.944.1★37 rev

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow(Black 30lb)

D&Q£47.084.0★259 rev

Supernic Archery 40LBS Recurve Bows Archery Set Survival Longbow for Recurve Bow Target Practice Outdoor Hunting Archery Carbon Arrows and Armguard and Finger Tab

Supernic£15.934.1★103 rev

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)

D&Q£50.524.1★351 rev

Newest

by launch date

BAZIL BAZOS Youth Archery Training Set Beginner Compound-Style Practice Bow with Safety Tip Arrows and Target for Outdoor Sport Use (Ages 12+)

Bazil Bazos£24.951 rev

3mo ago

SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor

SERfawnCH£40.4915 rev

1y ago

Joozmui Bow and Arrow Set Kids with LED Lighting Boys Toys Age 3 4 5 6 7 8 9 10 11 12 Kids Garden Toys for 3-12 Year Old Boys Including Bow Quiver 10 Arrows Hanging Target and 3 Score Targets

Joozmui£12.9994 rev

1y ago

40LBS Bow and Arrow Set for Adult Archery Set Suitable for Left&Right Handed Outdoor Target Practice Takedown Recurve Bow Set

Generic£27.4632 rev

2y ago

OWNONE 1 Bow and Arrow Set for Kids Kids Archery Set with LED Lights Suction Cup Arrows Standing Target Quivers Outdoor Toys Gifts for 3 4 5 6 7 8 9-12 Years Old Boys Girls

OWNONE 1£25.2243 rev

2y ago

What buyers say about bow and arrow

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Good value”

Fun/Entertainment Experience17%

“really fun for kids”

Quality-Overall15%

“Good quality”

Suitability Beginner8%

“Ideal for a beginner”

Durability6%

“bow and arrows 10/10 quality strong and durable”

Functionality-Overall2%

“Bow works”

Assembly/Installation2%

“straight forward to set up”

Compactness2%

“Great idea and compact to travel with”

Material Quality2%

“This product his made of high quality material”

Advertised Vs Actual Product1%

“Its better than anticipated”

What buyers complain about

Quality-Overall28%

“Absolutely rubbish”

Instructions/User Manual/Troubleshooting12%

“instructions are confusing”

Adhesion/Stickiness10%

“Arrows dont stick to target”

Size-Overall8%

“not suitable”

Durability5%

“The durability seems tough”

Advertised Vs Actual Product3%

“Inaccurate listing”

Strap/String Quality3%

“it requires a 56inch string”

Top return reasons

Size-Overall20%

Quality-Overall11%

Functionality-Overall9%

Defective Material/Parts8%

Gifting Purpose7%

Assembly/Installation7%

Durability7%

Adhesion/Stickiness5%

Strength4%

Material Quality4%

Common questions

Is bow and arrow profitable to sell on Amazon United Kingdom?: The niche generates £343K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the bow and arrow niche?: 12 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in bow and arrow?: Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Adhesion/Stickiness. The return rate is 0.9%.
When does demand for bow and arrow peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the bow and arrow niche?: Listings span £11.86–£50.52; the average listing price is £31.10 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.