Bow and Arrow
MaybeReturns run at only 0.9% of orders. But buyers convert on only 1.5% of searches, so Bow and Arrow is a Maybe.
- Flapen Score
- 57 / 100Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 5057
- Market size
- £343K/yr734K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 18 sellers
Flapen Score
Bow and Arrow against its category
The dotted line is the Sports & Outdoors average. Past it, Bow and Arrow is stronger. Inside it, weaker.
Market
The Bow and Arrow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bow and Arrow 734K times last year and spent an estimated £343K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.
- Searches, last 12 months
- 734K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £343Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- bow and arrow166K searches a year
02 · Price
A sale here is worth £31.10.
Listings sell for £31.10 on average, from £11.86 to £50.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £31.10 that is £16K to £23K a year per listing.
- Average price
- £31.10inside the $15 to $100 sweet spot
- Price range
- £11.86–£50.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £16K–£23K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #386 within Archery. It carries 260 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 81%
- Out of stock, average day
- 3.4%
- Average rank
- #386in Archery
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 260per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bow and Arrow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago

NorthSpoor Recurve Bow and Arrow 40lbs Archery Bows Set Recurve Bow for Archery Beginners Adult Left and Right Hands Suitable for outdoor target practice
- Price
- £31.94
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 2y ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow(Black 30lb)
- Price
- £47.08
- Rating
- 4.0/5
- Reviews
- 259
- Age
- 6y ago

Supernic Archery 40LBS Recurve Bows Archery Set Survival Longbow for Recurve Bow Target Practice Outdoor Hunting Archery Carbon Arrows and Armguard and Finger Tab
- Price
- £15.93
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 2y ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago
Trending
90-day click momentum
BAZIL BAZOS Youth Archery Training Set Beginner Compound-Style Practice Bow with Safety Tip Arrows and Target for Outdoor Sport Use (Ages 12+)
- Price
- £24.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (Silver 40lb)
- Price
- £47.73
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow(Black 30lb)
- Price
- £47.08
- Rating
- 4.0/5
- Reviews
- 259
- Age
- 6y ago

D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago

FORZA Kids Bow & Arrow Set for Children Beginner Archery Set with Bow 3 Suction Cup Arrows & 2-in-1 Target Storage Box Indoor & Outdoor Garden Game
- Price
- £39.05
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
BAZIL BAZOS Youth Archery Training Set Beginner Compound-Style Practice Bow with Safety Tip Arrows and Target for Outdoor Sport Use (Ages 12+)
- Price
- £24.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor
- Price
- £40.49
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Joozmui Bow and Arrow Set Kids with LED Lighting Boys Toys Age 3 4 5 6 7 8 9 10 11 12 Kids Garden Toys for 3-12 Year Old Boys Including Bow Quiver 10 Arrows Hanging Target and 3 Score Targets
- Price
- £12.99
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

40LBS Bow and Arrow Set for Adult Archery Set Suitable for Left&Right Handed Outdoor Target Practice Takedown Recurve Bow Set
- Price
- £27.46
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

OWNONE 1 Bow and Arrow Set for Kids Kids Archery Set with LED Lights Suction Cup Arrows Standing Target Quivers Outdoor Toys Gifts for 3 4 5 6 7 8 9-12 Years Old Boys Girls
- Price
- £25.22
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- Hollyhi33%
- D&Q17%
- NorthSpoor13%
- Supernic7%
- FORZA6%
- SERfawnCH6%
Demand
Bow and Arrow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Bow and Arrow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bow and arrow166K/yr
- archery110K/yr
- archery set103K/yr
- bow and arrow set kids61K/yr
- bow and arrow set adult56K/yr
- recurve bow44K/yr
- archery bow34K/yr
- kids bow and arrow set27K/yr
- kids archery set18K/yr
- archery set kids17K/yr
Reviews and returns
What reviews say buyers love and hate about Bow and Arrow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish
Quality control needs sacking
Rubbish
instructions are confusing
No instruction
Arrows dont stick to target
arrows wont stick to target
Target doesn't stick
not suitable
Smaller than expected
The board was a lot smaller than anticipated
The durability seems tough
Love
Good value
this bow is excellent value
excellent value for money
really fun for kids
Great fun
children seem happy enough with it
Good quality
Very well made
All good quality gear
Ideal for a beginner
An absolutely great bit of kit for a newbie
Fantastic piece of kit, great starter set and introduction to archery and excellent value for money
bow and arrows 10/10 quality strong and durable
and no signs of giving up
Return
0.9% Return rate 24% Fixable by listing
not suitable
Smaller than expected
The board was a lot smaller than anticipated
Absolutely rubbish
Quality control needs sacking
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bow and Arrow questions
Answered from the same tracked data.









