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Bow and Arrow

Maybe

An estimated 0.9% of orders come back. But buyers convert on only 1.5% of searches, so Bow and Arrow is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£343K/yr734K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 18 sellers

Flapen Score

Bow and Arrow against its category

The dotted line is the Sports & Outdoors average. Past it, Bow and Arrow is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow and Arrow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bow and Arrow 734K times last year and spent an estimated £343K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
1.5%
Market size, estimated
£343Ka year
Peak month
December2.0× the quietest month
Top search term
bow and arrow166K searches a year

02 · Price

A sale here is worth £31.10.

Listings sell for £31.10 on average, from £11.86 to £50.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £31.10 that is £16K to £23K a year per listing.

Average price
£31.10inside the $15 to $100 sweet spot
Price range
£11.86–£50.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£16K–£23K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #386 within Archery. It carries 260 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
3.4%
Average rank
#386in Archery
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bow and Arrow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£69K£103K£137K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

19%

  • Hollyhi33%
  • D&Q17%
  • NorthSpoor13%
  • Supernic7%
  • FORZA6%
  • SERfawnCH6%

Demand

Bow and Arrow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bow and Arrow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bow and arrow166K/yr
  • archery110K/yr
  • archery set103K/yr
  • bow and arrow set kids61K/yr
  • bow and arrow set adult56K/yr
  • recurve bow44K/yr
  • archery bow34K/yr
  • kids bow and arrow set27K/yr
  • kids archery set18K/yr
  • archery set kids17K/yr

Reviews and returns

What reviews say buyers love and hate about Bow and Arrow

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
28%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Absolutely rubbish”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bow and Arrow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data