Bow and Arrow
Bow and Arrow shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Bow and Arrow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bow and Arrow is a £343K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Bow and Arrow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.6% over the last 90 days and 1.5% of searches end in a purchase.
£343K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 16 products
Top Bow and Arrow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago
NorthSpoor Recurve Bow and Arrow 40lbs Archery Bows Set Recurve Bow for Archery Beginners Adult Left and Right Hands Suitable for outdoor target practice
- Price
- £31.94
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 2y ago
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow(Black 30lb)
- Price
- £47.08
- Rating
- 4.0/5
- Reviews
- 259
- Age
- 6y ago
Supernic Archery 40LBS Recurve Bows Archery Set Survival Longbow for Recurve Bow Target Practice Outdoor Hunting Archery Carbon Arrows and Armguard and Finger Tab
- Price
- £15.93
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 2y ago
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago
Trending
90-day click momentum
BAZIL BAZOS Youth Archery Training Set Beginner Compound-Style Practice Bow with Safety Tip Arrows and Target for Outdoor Sport Use (Ages 12+)
- Price
- £24.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (Silver 40lb)
- Price
- £47.73
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow(Black 30lb)
- Price
- £47.08
- Rating
- 4.0/5
- Reviews
- 259
- Age
- 6y ago
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (40LB Black)
- Price
- £50.52
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 6y ago
FORZA Kids Bow & Arrow Set for Children Beginner Archery Set with Bow 3 Suction Cup Arrows & 2-in-1 Target Storage Box Indoor & Outdoor Garden Game
- Price
- £39.05
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch dateBAZIL BAZOS Youth Archery Training Set Beginner Compound-Style Practice Bow with Safety Tip Arrows and Target for Outdoor Sport Use (Ages 12+)
- Price
- £24.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago
SERfawnCH Recurve Bow and Arrow Set for Adults 30-40LBS Right-Handed Practice Bow with 6 Carbon Arrows Arm Guard & Target Faces 51 Archery Kit for Outdoor
- Price
- £40.49
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Joozmui Bow and Arrow Set Kids with LED Lighting Boys Toys Age 3 4 5 6 7 8 9 10 11 12 Kids Garden Toys for 3-12 Year Old Boys Including Bow Quiver 10 Arrows Hanging Target and 3 Score Targets
- Price
- £12.99
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
40LBS Bow and Arrow Set for Adult Archery Set Suitable for Left&Right Handed Outdoor Target Practice Takedown Recurve Bow Set
- Price
- £27.46
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago
OWNONE 1 Bow and Arrow Set for Kids Kids Archery Set with LED Lights Suction Cup Arrows Standing Target Quivers Outdoor Toys Gifts for 3 4 5 6 7 8 9-12 Years Old Boys Girls
- Price
- £25.22
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- Hollyhi33%
- D&Q17%
- NorthSpoor13%
- Supernic7%
- FORZA6%
- SERfawnCH6%
Bow and Arrow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Bow and Arrow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bow and arrow166K/yr
- archery110K/yr
- archery set103K/yr
- bow and arrow set kids61K/yr
- bow and arrow set adult56K/yr
- recurve bow44K/yr
- archery bow34K/yr
- kids bow and arrow set27K/yr
- kids archery set18K/yr
- archery set kids17K/yr
What reviews say buyers love and hate about Bow and Arrow
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good value”
“really fun for kids”
“Good quality”
“Ideal for a beginner”
“bow and arrows 10/10 quality strong and durable”
What buyers complain about
70% of reviews“Absolutely rubbish”
“instructions are confusing”
“Arrows dont stick to target”
“not suitable”
“The durability seems tough”
Bow and Arrow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bow and Arrow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
