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Bow and Arrow

Maybe

Returns run at only 0.9% of orders. But buyers convert on only 1.5% of searches, so Bow and Arrow is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£343K/yr734K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 18 sellers

Flapen Score

Bow and Arrow against its category

The dotted line is the Sports & Outdoors average. Past it, Bow and Arrow is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow and Arrow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bow and Arrow 734K times last year and spent an estimated £343K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
1.5%
Market size, estimated
£343Ka year
Peak month
December2.0× the quietest month
Top search term
bow and arrow166K searches a year

02 · Price

A sale here is worth £31.10.

Listings sell for £31.10 on average, from £11.86 to £50.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £31.10 that is £16K to £23K a year per listing.

Average price
£31.10inside the $15 to $100 sweet spot
Price range
£11.86–£50.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£16K–£23K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #386 within Archery. It carries 260 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
3.4%
Average rank
#386in Archery
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bow and Arrow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£69K£103K£137K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • Hollyhi33%
  • D&Q17%
  • NorthSpoor13%
  • Supernic7%
  • FORZA6%
  • SERfawnCH6%

Demand

Bow and Arrow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bow and Arrow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow and arrow166K/yr
  • archery110K/yr
  • archery set103K/yr
  • bow and arrow set kids61K/yr
  • bow and arrow set adult56K/yr
  • recurve bow44K/yr
  • archery bow34K/yr
  • kids bow and arrow set27K/yr
  • kids archery set18K/yr
  • archery set kids17K/yr

Reviews and returns

What reviews say buyers love and hate about Bow and Arrow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.23

Absolutely rubbish

Quality control needs sacking

Rubbish

Instructions/User Manual/Troubleshooting12%−0.01

instructions are confusing

No instruction

Adhesion/Stickiness10%−0.12

Arrows dont stick to target

arrows wont stick to target

Target doesn't stick

Size-Overall8%−0.10

not suitable

Smaller than expected

The board was a lot smaller than anticipated

Durability5%+0.29

The durability seems tough

Love

Value For Money36%+2.89

Good value

this bow is excellent value

excellent value for money

Fun/Entertainment Experience17%+1.40

really fun for kids

Great fun

children seem happy enough with it

Quality-Overall15%−0.23

Good quality

Very well made

All good quality gear

Suitability Beginner8%−0.06

Ideal for a beginner

An absolutely great bit of kit for a newbie

Fantastic piece of kit, great starter set and introduction to archery and excellent value for money

Durability6%+0.29

bow and arrows 10/10 quality strong and durable

and no signs of giving up

Return

0.9% Return rate 24% Fixable by listing

Size-Overall20%▇█▅▆▅▆

not suitable

Smaller than expected

The board was a lot smaller than anticipated

Quality-Overall11%▁▄▆█▄▁

Absolutely rubbish

Quality control needs sacking

Rubbish

Functionality-Overall9%▁▆█▄▅▄
Defective Material/Parts8%▁█▂▃▂▆
Gifting Purpose7%▁▁█▁▆▄

FAQ

Common Bow and Arrow questions

Answered from the same tracked data.