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Body Boards Kids

Maybe

Search demand grew +582.6% this quarter. But buyers convert on only 1.2% of searches, so Body Boards Kids is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 792 Sports & Outdoors niches · +12 vs the category median of 50
Market size
£78K/yr284K searches / yr
90-day growth
+582.6%search demand this quarter
Competition
53%top-5 click share · 18 brands · 25 sellers

Flapen Score

Body Boards Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Body Boards Kids is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Boards Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Boards Kids 284K times last year and spent an estimated £78K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +582.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+582.6%
Conversion, latest week
1.2%
Market size, estimated
£78Ka year
Peak month
August16.7× the quietest month
Top search term
body board62K searches a year

02 · Price

A sale here is worth £23.65.

Listings sell for £23.65 on average, from £7.61 to £57.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.65 that is £2K to £6K a year per listing.

Average price
£23.65inside the $15 to $100 sweet spot
Price range
£7.61–£57.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #23 within Water Sports. It carries 380 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
50%
Out of stock, average day
20.2%
Average rank
#23in Water Sports
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Body Boards Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 84%

Open market

24%

  • Yello26%
  • WAHU22%
  • Osprey13%
  • ADEPTNA6%
  • JOYIN5%
  • Gonggi4%

Demand

Body Boards Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 16.7×

Search terms

Top Body Boards Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body board62K/yr
  • body boards kids47K/yr
  • bodyboard37K/yr
  • body boards for adults27K/yr
  • boogie board25K/yr
  • bodyboards21K/yr
  • body boards17K/yr
  • bodyboard kids8K/yr
  • kids body boards9K/yr
  • kids body board7K/yr

Reviews and returns

What reviews say buyers love and hate about Body Boards Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.13

Bigger than expected

Fairly small

Bought for son was lot bigger then expected

Quality-Overall20%+0.36

Very poor quality product

Poor Quality – Not Recommended

Shape/Style20%−0.36

looks ok only annoying thing is its not the pattern I asked for

Love

Quality-Overall24%+0.36

Good quality board

Great product

This swimming jacket is good quality

Size-Overall15%−0.13

Good size

The fit is generally secure

Perfect size for her

Fun/Entertainment Experience13%+1.26

Hours of fun for my children

Good fun for the family

Enjoyable

Value For Money11%−0.01

Fair price

Great value

Value for money

Grip5%+0.81

Good grip

Works perfectly with slip and slide

Return

0.6% Return rate 69% Fixable by listing

Size-Overall58%▅███▃▅

Bigger than expected

Fairly small

Bought for son was lot bigger then expected

Defective Material/Parts5%▁▁▁▁▇█
Inflation/Deflation5%▁▁▁▁█▃
Quality-Overall4%▁▁▁▁█▆

Very poor quality product

Poor Quality – Not Recommended

Material Quality4%▁▁▁▁█▁

FAQ

Common Body Boards Kids questions

Answered from the same tracked data.