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Bike Wheel Lights

Maybe

The products selling today average only 3.7★. But shoppers spend only $17K a year here, so Bike Wheel Lights is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£17K/yr58K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
40%top-5 click share · 24 brands · 27 sellers

Flapen Score

Bike Wheel Lights against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Wheel Lights is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Wheel Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Wheel Lights 58K times last year and spent an estimated £17K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
3.7%
Market size, estimated
£17Ka year
Peak month
December5.8× the quietest month
Top search term
bike wheel lights31K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £3.57 to £19.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.81 that is £0 to £781 a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£3.57–£19.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£781
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #44 within Cycling. It carries 2,278 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#44in Cycling
Average rating
3.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,278per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bike Wheel Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£677£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

27

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

40%

Top 20: 86%

Open market

40%

  • Quwem15%
  • Activ Life12%
  • Balabaxer11%
  • HOMTRAK10%
  • flintronic7%
  • LuminKing6%

Demand

Bike Wheel Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Bike Wheel Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike wheel lights31K/yr
  • bike spoke lights9K/yr
  • spoke lights6K/yr
  • bicycle wheel lights4K/yr
  • wheel lights4K/yr
  • led bike wheel lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Wheel Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.12

Poor quality

Rubbish

Quality not as expected

Functionality-Overall12%−0.17

spun round my head doesn't activate BUT does flash at the lightest touch so would be good as a warning light

doesn't work

Does not work

Durability10%−0.09

Its broken first day not proper fix with wire

Durability is average as they are on the flimsier side so be gentle when installing them

Fall apart easy

Value For Money8%−0.06

Quite pricey for what they are

Not great and expensive for what you get

Complete waste of money

Rusts/Corrodes5%−0.06

One of them the batteries were all rusted and completely ruined

Love

Brightness/Shine/Glow24%+1.11

Adds some entertaining lighting

Bright lights

they are very bright

Safety Standards9%+0.48

These are safe enough

as an extra safety

However, even with the not so good bits, they are DEFINITELY a much safer option than no lights at all

Water Resistance7%+0.15

How waterproof these are remains to be seen

waterproofing seems adequate for wet rides

haven't died due to water so seem very high quality

Quality-Overall7%−0.12

They are well made and, no doubt, will take the stick that they will get on the potholed roads

they feel reasonably well made for the price

Great product

Ease Of Use5%+0.70

Easy to use

Theyre fairly straightforward to attach once you get the hang of it

Easy to fit in seconds

Return

1.4% Return rate 39% Fixable by listing

Size-Overall28%▂▇▆█▅▇
Functionality-Overall22%█▁▄▆▆▆

spun round my head doesn't activate BUT does flash at the lightest touch so would be good as a warning light

doesn't work

Does not work

Defective Material/Parts9%█▄▃▁▆▁
Add-Ons/Attachments9%▁▁▃█▄▄
Quality-Overall5%▃█▁▁▅▁

Poor quality

Rubbish

Quality not as expected

FAQ

Common Bike Wheel Lights questions

Answered from the same tracked data.